Post on 13-Feb-2017
How do you quickly find out what you are looking
for? Irene Yu, Co-founder, CEO of FindEssence
Twitter@Ireneyu05
Introduction
Irene YuCEO
● Biz Dev Director APAC @Clickky
● Head of Marketing@Viscovery
● Columnist● Girl in Tech 40 under
40 in 2016
© 2016 FindEssence. All Rights Reserved.
Where can I buy this dress?
© 2016 FindEssence. All Rights Reserved.
Orange? Red?
Pleat?
No sleeves?
With Belt?
Keyword Search
96.3%
Could not find it within 1.5 mins
How does it work?
© 2016 FindEssence. All Rights Reserved. Source: m-commerce daily
See/Snap BuyRecommend
Problems
© 2016 FindEssence. All Rights Reserved. www.madstreetden.com
Conversion Rate?
User Engagement?
APIUser Case-B2B
M-Commerce
Zalando
© 2016 FindEssence. All Rights Reserved.
Fashion Lifestyle App
Comb
Chatbot
Chatshopper
Chatbot
APPUser Case-B2C
© 2016 FindEssence. All Rights Reserved.
ASAP 54
BenefitUpload Search
© 2015 FindEssence. All Rights Reserved.
Find Similar
Source: Visenze
Recommendation
Find similar
Shop the look
26-50%
Conversion Rate
Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.
17%
Avg Order Size
85%
User Engagement
Source: O’Neill Clothing Company © 2016 FindEssence. All Rights Reserved.
How to measure ROI?
Key Metrics :● Conversion Rate● Click Through Rate● Basket Size● Product view numbers● Bounce rate and exit rate
Costs? ● Usage Cost● Integration Effort● Database Maintenance
For example, if I spend $50 and make $75, my net return is $25. ROI % = 25/50 x 100 = 50%
ROI % = (Return – Investment Cost)/Investment Cost x 100
Why Visual Search Will Become a
Marketing Obsession in the
Coming YearsCES 2016
Wenda Harris Millard, president and COO of
MediaLink
The intelligent Visual Recognition Platform
© 2015 FindEssence. All Rights Reserved.
No Cropping Material & Texture
Crop images Material& Texture Categorize
Why are we better?
Auto-Categorizatio
n
Why are we better?
© 2016 FindEssence. All Rights Reserved.
Snap a Photo
Cropping
Categorization
Cart Abandonment
Recommendation
Cloud Based API ● B2B SAAS
Model ● Integration
Cost● Customizabl
e● Free Trial
© 2016 FindEssence. All Rights Reserved.
Digital Image Management
Management of images and items are the
competitive advantages in the
future of humanized search technology
Chatshopper, DE
Developer
Startup Enterprise
349€ 79€ 1399€
Roadmap
Jan Visual search
library
Woman Bag
MarNo cropping Women Shoes/
ClothesRecommendation
feed
Product Roadmap
AprTest with Chatbot
Shopping messenger
May
Case study
Jun-JulAnalytic toolLaunching
ThanksAny Questions?
Twitter@ireneyu5Medium@entre_diary
our office
© 2016 FindEssence. All Rights Reserved. 2016-02-21