February 5, 2014

TODAY

1) Icebreaker2) Missy: She’s Missing3) Design task 2 and the world’s quickest Photoshop

tutorial4) Let’s throw some C.R.A.P. at the wall5) Show it off! 6) For next week…

To start off…

For your icebreaker, I want all of you to hop on a computer and go to this website (it’s linked under today’s PPT on the site if you don’t want to type the whole URL): http://www.buzzfeed.com/peggy/which-design-aesthetic-are-you

When you finish, tell us your name (as usual) and what you got.

Annnnd now…

Design

You’ve done some reading on design, and we’ll talk much more about design principles next week. But to get us started, I want to look at one poorly designed flyer and talk about how we might make it better.

Prepare thyself!

From http://www.bignnastyprod.com/site/djdirty/djdirty.htm

Design choices

I’m not sure I precisely understand it, but there’s sort of a sub-genre of party flyers that look a bit like this one. Knowing that, I don’t want to act as if this is absolutely hideous, but I think you can safely say, based on our readings so far, that this is not a well designed flyer.

When addressing a flyer like this, we want to collect some key information. So let’s break down what we actually have here.

Elements

Text: Images:Color:

What is “essential?”:

As pairs, hop on a machine

And make a better version of this flyer using InDesign and Photoshop (use Photoshop only to create elements to feed to your InDesign document) .

You can do it! I’ll give you all the time we have left to work. When we get to the 5 minute warning, I’ll ask you to save and send to me. If you get done sooner, we can show off what you made. But think about doing it well; don’t worry about doing it fast.

HomeworkFor Monday, remember you will have a reading response and Design Task 2 due on Monday night.

Read: Golombisky & Hagen chapter 4 and 5.

Try to get a start on your logo so you don’t fall behind schedule!