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The Goal of Online Marketing:Making $

HomeAway Software For ProfessionalsBreakfast Seminar – Kitty Hawk, NC – February 2013

Quality Custom Website

This….

NotThis…

Custom Website

• Integrated Booking Engine• Clean, Concise ‘Calls To Action’• What do you REALLY want them

to do?• Simplify The Booking Process• Sell The EXPERIENCE• Promote Your Expertise• Tools Your Clients and Homeowners

will use

Mobile Website

55%

Of people in the United Stated own a Smartphone (Q2 2012) - nielsen.com

61%

61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor

Website ‘Promotion’

• eMail Marketing is NOT DEAD

• eMail Marketing is NOT SPAM (if done correctly)

• Email Marketing can be tied directly to online revenue

• Close to 5M Emails Sent

• Over $24M in Revenue

• Total AVG ROI > $165• OBX = $321 ROI

2012 Email Stats

• #2 Search Engine• #3 Website• # 3 Social Media• 21% Of Internet User Go To YouTube at least once a month

• Google gives preferential treatment to video – THEY OWN YouTube

YouTube

Google+

• World’s Largest Audience – Google+ stretches across all the Google platforms and is being integrated aggressively into search results

• #2 Social Media Platform• 25% of Internet Users Use It At Least Once

a Month• The more interaction your page has – the

more you will see positive search results• Hangouts on Google+ are becoming very

popular with brands and can be converted directly into YouTube videos

Facebook Engagement

• The # of fans you have is irrelevant to the # of engaged fans you have

• Less than 10% of fans will see your posts – fans must engage to see future posts

• EdgeRank – Facebook news feed algorithm – determines views of posts• Affinity x Weight x Time Decay• Affinity – how many actions• Weight – what actions? Shares and

comments better than likes• Time Decay – newer posts score

stronger than older ones

Robert Gray, Visual Data Systemsrobertg@vdsys.com

410-964-8665 ex 264www.VDSYS.com

Visual Data SystemsRobert Gray, Vice President

RobertG@vdsys.com410-964-8665 Ex 264

• Custom Web Design – Software Integration

• Mobile Marketing• Email Marketing• Website Promotion• Consulting