VisitOSLO and Ticketmaster: Reason to go, reason to smile, reason to share!

Transcript of VisitOSLO and Ticketmaster: Reason to go, reason to smile, reason to share!

Tickets. Reason to go, reason to smile, reason to share.

Katrine Mosfjeld, VisitOSLO, @KMosfjeld

Tormod Olsen, Ticketmaster Norway, @TormodOlsen

http://www.google.no/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=5_wOM1DOu-cD5M&tbnid=52Xb_48xf4TNLM:&ved=0CAcQjRw&url=http://gypsycircus.com.au/tickets&ei=sDUXVNfsAqT4yQPk-ICIDQ&bvm=bv.75097201,d.bGQ&psig=AFQjCNFQESp9MVjJYGhAnw4YAEcbdpj75Q&ust=1410893468155850

«The trade of advertising is now so near to perfection

that it is not easy to proposeany improvement.»

Dr. Samuel Johnson, 1759

www.visitoslo.com

Turnover in Oslo’s travel industry

www.visitoslo.com

Which days are the

most profitable for

Oslo?

www.visitoslo.com

Sourve: Hotelia

Highest RevPAR

www.visitoslo.com

Source: Hotelia

www.visitoslo.com

1. Oslo is more important than VisitOSLO

2. We need the same goals as the industry Turnover

3. It’s important to activate the people of Oslo

4. Boost events in the city

5. VisitOSLO must take a pioneer role in digital marketing

After the evaluation process, these choices

will lead the way for VisitOSLO

www.visitoslo.com

A perfect partnership

Ticketmaster + VisitOSLO

http://www.google.no/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=em7wEsqnGRpYwM&tbnid=V6sVFeHo449B2M:&ved=0CAcQjRw&url=http://www.intellectualpropertymagazine.com/patent/the-perfect-partnership-problems-with-tpp-93187.htm&ei=-_EXVJeRAYTqyQP0-oLgCA&bvm=bv.75097201,d.bGQ&psig=AFQjCNEb_LrBpNFQSC88YztAzkTFKlljtw&ust=1410941770253834

NO

www.visitoslo.com

WE GET FANS

www.visitoslo.com

BRAND AWARENESS

21

www.visitoslo.com

MILLIONAVERAGE MONTHLY

WEBSITE VISITORS YTD

22

www.visitoslo.com

WE REACH OVER

500 000 FANS ACROSS SOCIAL

MEDIA PLATFORMS

23

www.visitoslo.com

WE ARE RESPONSIVE

www.visitoslo.com

Deck title –

DD/MM/YYYY

www.visitoslo.com

TRUST-ASSOCIATION MATTERS

www.visitoslo.com

WE GETLAUGHSTEARSCHEERSSHOUTSGASPSCRIESFUNFANS

www.visitoslo.com

So what are we making?

www.visitoslo.com

To fill the gap.

www.visitoslo.com

Mappingdatabases

http://www.wearewrestling.net/wp-content/uploads/2014/04/matrix.gif

www.visitoslo.com

And make the path between the info

and the ticket as short as possible

http://www.google.no/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=j01NdxRxx7sQ8M&tbnid=yaw2PKCPsZnvhM:&ved=0CAcQjRw&url=http://thesavvynetworker.typepad.com/the_savvy_networker/2010/03/abcs-of-follow-up-b-is-for-building-bridges.html&ei=Y6MUVJWxOKrmywPQsoCIDQ&bvm=bv.75097201,d.bGQ&psig=AFQjCNHdHWCE0WEJqPoWFe8UpPI4LGXF8g&ust=1410725026895779

www.visitoslo.com

To fill the gap.

Tickets left

http://www.google.no/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=Kb4_3odQAw2TPM&tbnid=fuJvCSGhDQA8SM:&ved=0CAcQjRw&url=http://www.cfo.pitt.edu/webhelp/Purchasing_Services_FAQ.htm&ei=WaUUVK68D-PhywOg64D4CQ&bvm=bv.75097201,d.bGQ&psig=AFQjCNFRm2Okgroh3pSA9TzGPpPUteYIuw&ust=1410725514005915

www.visitoslo.com

Availability:

www.visitoslo.com

Bonus

• More effective work with content in thedatabase

• More events in the calendar, at an earlier time than before, as a result of data import insteadof research

http://www.google.no/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=uSQMX9qMrRHD5M&tbnid=Z_KMsPjnKDo6nM:&ved=0CAcQjRw&url=http://www.businessnewsdaily.com/3057-holiday-bonus-impact.html&ei=yh8YVIvHH6nmyQPH5YHgBg&bvm=bv.75097201,d.bGQ&psig=AFQjCNFD9y-H0Ry0n1HU2wQZLMvZRjpOfA&ust=1410953507712577

Oslo -OfficialCity App

www.visitoslo.com

VisitOSLO just opened the API to our database.

www.visitoslo.com

-Sometimes even to other places.

Increase industry turnover

Tickets move people.

http://www.google.no/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=36gJiY27nwvFkM&tbnid=46Lf1-TsGo_DFM:&ved=0CAcQjRw&url=http://www.businessinsider.com/hey-couch-potato-here-are-3-ways-to-stop-stalling-and-land-one-of-the-32-million-open-jobs-2011-9&ei=0SAYVOX_Jan9ygP29YGgCA&bvm=bv.75097201,d.bGQ&psig=AFQjCNHc98bKtc6Ct_SCa6RlzYK6smEDNQ&ust=1410953786381568

http://www.google.no/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=3i9MhSVOPIiKbM&tbnid=us5EHMSNaahS9M:&ved=0CAcQjRw&url=http://www.unsv.com/voanews/specialenglish/scripts/2011/10/23/0040/&ei=ECMYVOPXF6OgyAOkzoLIDQ&bvm=bv.75097201,d.bGQ&psig=AFQjCNHc98bKtc6Ct_SCa6RlzYK6smEDNQ&ust=1410953786381568

www.visitoslo.com

Good Oslo experiences will lead to more and better Oslo experiences

Events make you smile

www.visitoslo.com

Increasing Oslo’s digital footprint

Events make you share

your unique experience

http://www.google.no/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=mlqJCIqtaaTxWM&tbnid=zMwcthqb6XEikM:&ved=0CAcQjRw&url=http://www.theguardian.com/music/musicblog/2013/sep/02/10-reasons-use-mobile-phone-gig&ei=TakUVJ7ZD4KCzAOur4HoAw&bvm=bv.75097201,d.bGQ&psig=AFQjCNFlhg_KY25cBYpAPAZ03KxRCItoxQ&ust=1410726546517229

https://www.google.no/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=KmSpqyviG2SySM&tbnid=btWvUduK1ULOTM:&ved=0CAcQjRw&url=https://youinc.com/wisdom/social/open-source-concerts-an-idea-in-progress&ei=_sIfVPDjOeTjywOPqYKQDQ&bvm=bv.75775273,d.bGQ&psig=AFQjCNHohuoplNrhlsoS0PhtNShM5C0oow&ust=1411453911920534

www.visitoslo.com

Oslos digital footprint in May, (relevant) engagement.

www.visitoslo.com

Tickets. Also when you’re logged off.

Available in the new Visitor Centre in Oslo.

VisitOSLO and Ticketmaster: Reason to go, reason to smile, reason to share!

Technology

Transcript of VisitOSLO and Ticketmaster: Reason to go, reason to smile, reason to share!

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