Easy, Social Fundraising

Viral Storytellingfor Social Fundraising

The Problem

The tapper tapped

the rhythm

of a well-known

song

The listener tried to guess the song

3120only

of

Protagonist

Protagonist

Setting

Protagonist

Setting

Incident

Protagonist

Setting

Incident

Goal

Protagonist

Setting

Incident

Goal

Barriers

Protagonist

Setting

Incident

Goal

Barriers

Overcome

Protagonist

Setting

Incident

Goal

Barriers

Overcome

Protagonist

Setting

Incident

Goal

Barriers

Overcome

Resolution

Protagonist

Setting

Incident

Goal

Barriers

Overcome

Resolution

Meaning

Protagonist

Setting

Incident

Goal

Barriers

(Emotion)

(Unexpected)

Barriers

Barriers

Overcome

Overcome

Resolution

Meaning

Virality 101

1) Bite-Sized

1) Bite-Sized

2) Rough or Authentic

1) Bite-Sized

3) Awesome Headline

2) Rough or Authentic

1) Bite-Sized

3) Awesome Headline

4) Images and Lists

2) Rough or Authentic

1) Bite-Sized

3) Awesome Headline

4) Images and Lists

5) Allow Reaction

2) Rough or Authentic

1) Bite-Sized

3) Awesome Headline

4) Images and Lists

5) Allow Reaction

6) Allow Interaction

2) Rough or Authentic

1) Bite-Sized

3) Awesome Headline

4) Images and Lists

5) Allow Reaction

6) Allow Interaction

2) Rough or Authentic

7) Easily Share-able

Storytelling 2.0

Online Fundraising

Tell a POWERFUL story on your

home and donation pages

Tell your story in the snippets you share

Questions?

Resources

• A Story Without Words– http://dannyhurley.tumblr.com/post/3901972013

• Storytelling - Andy Goodman– http

://www.readytalk.com/community/blog/2007/05/24/andy-goodmans-seminar-on-storytelling/

– http://www.agoodmanonline.com/pdf/free_range_2007_06.pdf

– http://www.agoodmanonline.com/pdf/free_range_2003_10.pdf

• Case Foundation– http://www.casefoundation.org/blog/nonprofit-

storytelling-online