Touching the WorldWith Your Message

Using Online Marketing

Touching the WorldWith Your Message

Using Online Marketing

The Keys of Viral MarketingThe Keys of Viral Marketing

What Is Viral Marketing?What Is Viral Marketing?

Word-of-Mouth ViralBuzz

What Is Viral Marketing?What Is Viral Marketing?

Spreading a message around

the world without having to travel

the world

First Key of Viral MarketingFirst Key of Viral Marketing

1.Funny2.Wow3.Emotional

Second Key of Viral MarketingSecond Key of Viral Marketing

It’s not about you

Both in message and delivery

Example Viral MarketingExample Viral Marketing

• Live video• Flash video• Interactive• Facebook/Myspace

Original Viral Movie ExampleOriginal Viral Movie Example

Go to www.TheTimeMovie.com now, then come back to this slide

• Launched in 2004/05• Over 4,000,000 views• 250,000 newsletter subscribers• Over 1,000 speaker kit requests• Over $100,000 in product revenue• 1,540 Yahoo links, 400 from Google• Mentioned by Fast Company and Wall Street

Journal• The key to building a following is the landing page

*Notice the landing page is all about the reader!!!

Third Key of Viral MarketingThird Key of Viral Marketing

Define Your Success

Fourth Key of Viral MarketingFourth Key of Viral Marketing

Be PreparedFor Success:

My Server

Fifth Key of Viral MarketingFifth Key of Viral Marketing

Be PreparedFor Success:

Subscribers

Sixth Key of Viral MarketingSixth Key of Viral Marketing

Be PreparedFor Success:

Speaking Requests

I DIDN’T SEND THEM OUT!! AHHHHH!!!!

Seventh Key of Viral MarketingSeventh Key of Viral Marketing

Be PreparedFor Success:

Products

I DIDN’T SEND THESE OUT EITHER!! Hundreds of refunds…

Seventh Key of Viral MarketingSeventh Key of Viral Marketing

You don’t have to stockpile.. Just have the

resources standing by

Brand New ExampleBrand New Example

Newest Clientto show you

In oneminute

Tylenol Package – We give youTylenol Package – We give you

• Concept, Script, Pictures, Music, Flash Design, Hosting, Landing Page, Promotion

• Guarantee 25,000 views in 7 days or you keep the $ AND the movie

• Payment plans up to 10 months• Five a month since it’s personal• You get the domain, CD version to

play at events and screensaver to sell or give away as incentive

• Usually $10k, $8900 for Les Brown conference attendee’s today only

Tylenol Package – We give youTylenol Package – We give you

• Have made 54 in three years• Inspiration, Motivation,

Funny, Niched (women, pet owners, real estate, MLM)

• Top movie is at 40 million+ views, $5 million in product sales

• 10 are over 1 million views• You get this, you get us• Never, ever stops

Brand New ExampleBrand New Example

Newest Clientto show you

Go to www.un-marketing.com/les/

to see it

Touching the WorldWith Your Message

Using Online Marketing

Touching the WorldWith Your Message

Using Online Marketing

The Keys of Viral MarketingThe Keys of Viral Marketing