Billion people online

US time spent online (bn minutes)

Share of communication activity, UK

Global population (bn)Izlesene Mobile Video Views

5

4

3

2

1

0

1250

1000

750

500

250

0

8

7

6

5

4

3

2

1

0

1995 2000 2014 2020

June 2013 June 2014

People online

Mobile web

Photo messages

Phone calls

Growth to 2020

Smartphones

Mobile app

Messaging apps

EmailDesktop web

Social networks

2014

Source: ITU, a16z

Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S. June 2013 - June 2014

Source: Ofcom

Source: Ofcom

Source: World Bank, GSMA, a16z

100%

75%

50%

25%

0%

Adults 12 to 15

Population Adults TV

audience

Literate

adults

Mobile Online

Pops

Smart

Phones

PCs Consumer

PCs

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

450,000,000

500,000,000

2012 2013 2014

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Breakfast time

6:00 am to

8:59 am

Day time

9:00 am to

5:30 pm

Peak

5:30 pm to

10:59 pm

Post peak

11:00 pm to

12:29 am

Night time

12:30 pm to

5:59 am

SleepAny media and communications

activity

Other activities

(Time awake but not undertaking

media / comms activities)

06:0

0

06:2

3

06:4

6

07:0

9

07:3

2

07:5

5

08:1

8

08:4

1

09:0

4

09:2

7

09:5

0

10:1

3

10:3

6

10:5

9

11:2

2

11:4

5

12:0

8

12:3

1

12:5

4

13:1

7

13:4

0

14:0

3

14:2

6

14:4

9

15:1

2

15:3

5

15:5

8

16:2

1

16:4

4

17:0

7

17:3

0

17:5

3

18:1

6

18:3

9

19:0

2

19:2

5

19:4

8

20:1

1

20:3

4

20:5

7

21:2

0

21:4

3

22:0

6

22:2

9

22:5

2

23:1

5

23:3

8

00:0

1

00:2

4

00:4

7

01:1

0

01:3

3

01:5

6

02:1

9

02:4

2

03:0

5

03:2

8

03:5

1

04:1

4

04:3

7

05:0

0

05:2

3

05:4

6

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