Post on 20-Aug-2015
Podcamp Hawaii 2008
Video Podcast 101
Roxanne Darling & Shane Robinsonbarefeetstudios.com beachwalks.tv
@roxannedarling @shane
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Podcamp Hawaii 2008
PLAN EXECUTE
Develop Show Concept Storyboard/Shot List
Keep Your Content Fresh
Record/Import/Edit
Manage Web Hosting Encode/Upload/Post
Distribute & Measure Cross Post & Market
Cliff Notes
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Podcamp Hawaii 2008
Show Ingredients1.Concept2.Execution3.Workflow4.Mechanics5.Staff6.Energy Expenditure
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Podcamp Hawaii 2008
Concept๏ First person web cam๏ Mobile web (www.qik.com on Nokia
N95 and the iPhone; Flixwagon on iPhone)
๏ Edited episodic content
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Podcamp Hawaii 2008
Episode ChecklistTitle SequenceTheme MusicCreditsWeb AddressContact InformationCopyright Notice
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Podcamp Hawaii 2008
Workflow Secrets1.Use a template 2.Make re-usable clips3.Have a naming convention4.Collect rainy day footage*5.Archive one episode/directory, < 4.7 GB
*See Beach Walk 579: Diving Boobies
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Podcamp Hawaii 2008
Template & Shot List
Title Intro [Content] Outro Credits
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©Contact
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Podcamp Hawaii 2008
Video Hosting Options๏ blip.tv๏ viddler.com๏ revver.com๏ vimeo.com๏ ooyala.com๏ YouTube
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Podcamp Hawaii 2008
Video Formats
๏ quicktime/mp4 (for iTunes, AppleTV)
๏ flv - to embed in web page๏ mobile - phone delivery &
viewing๏ wmv - fading popularity
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Podcamp Hawaii 2008
Understand Technology๏ RSS - isn’t all that simple, but it’s critical๏ A blog platform is required but can be
had at the video hosting company๏ Sound is more important than the visuals
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Podcamp Hawaii 2008
Double Up & Distribute๏ TubeMogul.com: send to multiple sites
from a single upload & get good stats.๏ Embed code: your viewers can re-post
their favorite episodes.*๏ iTunes: make sure ID3 tags are accurate.
*See Beach Walk 674: How to Embed Video
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Podcamp Hawaii 2008
Start Measuring Now
๏ Use Google Analytics for page views.๏ Use hosting service for download
stats.๏ Use Feedburner to track subscribers &
for added promotional tools.
Video is more measurable than traditional media.
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Podcamp Hawaii 2008
Advertising & Sponsors๏ Pre-roll, Mid-roll, Post-roll*๏ Text, Graphic, Voice-over, Video insertion๏ Banner Ads surround player or in sidebar๏ Text & Banner ads in the RSS feed๏ Product Placement & Host Endorsement๏ NPR model “brought to you by”
*See Beach Walk 652: To Do List (Primo Water Post-roll)
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Love Your Audience๏ And they will love you back๏ Consistency serves everyone๏ Lead them, don’t follow them๏ Old rules: be fakey perfect๏ New rules: be real๏ Offer Something Special now and then*
*See Beach Walk 632: Island Adventure
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Podcamp Hawaii 2008
Roxanne Darling, Lexi, & Shane Robinsonwww.barefeetstudios.com • www.beachwalks.tv
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Aloha & Mahalo!Aloha & Mahalo!Aloha & Mahalo!Aloha & Mahalo!