Post on 20-Jul-2015
1 © 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary
You Talkin’ to Me? Make Your Communica/on Strategy More Personal Nina Sossamon-‐Pogue
© 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary 2
Forward-‐Looking Statement This presenta@on may include forward-‐looking statements related to the future business and financial performance of Benefi+ocus and future events or developments involving Benefi+ocus. These statements may be iden@fied by words such as “expects,” “looks forward to,” “an@cipates,” “intends,” “plans,” “believes,” “seeks,” “es@mates,” “may,” “might,” “will,” “could,” “would,” “should,” “targets,” “projects” or words of similar meaning. Forward-‐looking statements can involve a number of risks and uncertain@es that could cause actual results to differ materially from those explicit or implicit in the forward-‐looking statements, including fluctua@ons in those results, general economic risks, management of growth, the need to innovate and deliver useful products and services, our ability to compete effec@vely, reliance on key personnel, privacy, security, regulatory changes, and other risks associated with our business as set forth from @me to @me in our filings with the SEC. Some of the products and/or product features discussed in this presenta@on may be works in progress and not yet generally available for sale. Benefi+ocus assumes no obliga@on and does not intend to update any forward-‐looking statements.
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Tradi@onal Communica@on
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Tradi@onal Communica@on
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Tradi@onal OE Communica@on
• 5000 employees – $126,750: print & mail 5,000 packets (postage + envelopes) – + cost of travel to all office loca@ons – + @me to hold mee@ngs
Print and mee/ngs
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• Expensive packets and mailers are never read • Influx of phone calls due to confusion • Employees don’t understand their benefits • Complaints when they choose the wrong plan
• Mobile workforce who are not at desktops
HR Challenges
• Expensive packets and mailers • Influx of phone calls • Employees • Complaints
• Mobile workforce
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12s Our Average Ahen@on Span
8s 2000
Source: hhp://www.economistgroup.com/leanback/channels/informa@on-‐overload-‐visual-‐content-‐is-‐the-‐answer/
2014
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90% of the informa@on
sent to the brain is visual
Video Is More Effec@ve
60K Visual informa@on is processed
faster than text
Source: study by 3M
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If your kitchen sink had a leak and you had to fix it
A. Read the Manual? B. Google “Fix a leaky sink” and look for a how-‐to video on YouTube?
4:08
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Our Four Genera@on Workforce Provides Challenges
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Video is a Universal Tool
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65% of employees are visual learners
Video Is Preferred By Employees
34GB of informa@on per day outside of work
Humans Average American
Source: www.digitalintelligencetoday.com
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Benefits Terms
Wellness
Video + Anima@on Customized: brand, culture, audience Complete: concept delivery
Sooware Naviga@on
Culture & Recruitment
Open Enrollment
Policies & Procedures
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© 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary 16
The videos we did with Benefi+ocus allowed us to communicate to our en@re popula@on.
“
”
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• 14 Videos in 2014
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Most common communica@on project: • OE communica@on
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BROOKS BROTHERS OE • Jonathan Theroux | Director of Benefits, Human Resources
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Benefits Terms
Wellness
Video + Anima@on Customized: brand, culture, audience Complete: concept delivery
Sooware Naviga@on
Culture & Recruitment
Open Enrollment
Policies & Procedures
26 © 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary
You Talkin’ to Me? Make Your Communica/on Strategy More Personal
Nina Sossamon-‐Pogue