Video Branding Strategy (1/3): Video

Post on 06-Jan-2017

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Transcript of Video Branding Strategy (1/3): Video

BRANDING

VIDEO

CREARE VIDEOPER PROMUOVERETE E LA TUA STARTUP

VIDEO

VIDEO IS BEST

VIDEO IS BESTBEAST

VIDEO?

CORPORATE?

CASUAL?

VIRAL ?

PERCHE’?

10% READ20% LISTEN30% SEE50% WATCH

POSIZIONAMENTO

TRASFORMAZIONE

EMPATIA

WINELIBRARY.TV

2006 20162009 2011 2013

2006 20162009 2011 2013

Gary Vaynerchuck

2006 20162009 2011 2013

Gary Vaynerchuck

2006 20162009 2011 2013

Gary Vaynerchuck

2006 20162009 2011 2013

Gary Vaynerchuck

2006 20162009 2011 2013

Gary Vaynerchuck

2006 20162009 2011 2013

Gary Vaynerchuck

#ASKGARYVEE

CONTENT

MEDIA

AUDIENCE

LEVERAGE

CONTENT > MEDIA > AUDIENCE > LEVERAGE

CONTENT = LEVERAGE

No matter what you do, your job is to tell your story.

Grazie

http://youmediaweb.com/youtubeperilbusiness