Video Best PracticesJason Pratt (@JasonPratt)Mayo Clinic Center for Social Media

Five Key Considerations

1) Why shoot video

2) Shooting quality

3) Which equipment to use

4) No vertical video

5) Editing and publishing

©2011 MFMER | slide-3

Top result

Video is 3rd result!!

Educating patients about new procedures/ treatment.

What to expect before, during and after surgery.

Your Messages are Portable!

Ok, I get it.Video is cool.Now what?

6 Things to Check Before Recording

1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing

6 Things to Check Before Recording

1) Lighting2) Color balance3) Exposure4) Audio5) Focus6) Framing

Equipment to Use?

1) Smartphones – great!2) Point-and-shoots3) SLR cameras4) Consumer video cameras – gone!

Add-ons for your smartphone are key.

YouTube Doesn’t Like Vertical Video

Add a Microphone, Please.

Where to publish video?

Shoot and Publish On-The-Go

Software for Shooting

For Mac: Apple Final Cut X Apple iMovie Adobe Premier Pro

For Windows: Adobe Premier Pro Windows Movie Maker

For Mobile: YouTube Capture (iOS) iMovie (iOS) Magisto (Android)

Questions?