Submitted by: Vicky YadavEnrollment no.: 1011214107Class: PGDM (2012-2014)

Submitted To:Shanti business school

Summer training project on Big Bazaar

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• Type• Founded • Headquarters• Industry• Products• Promoter• Parent• Punch line

• Website

• Hypermarket • 2001• Jogeshwari, Mumbai• Retail• Department, Grocery store• Kishore Biyani• Pantaloon Retail India Ltd• “Is se sasta aur achha kahin

nahi!”• www.bigbazaar.com

IntroductionBig Bazaar was introduced by the Future Group in September 2001 with the opening of its first four stores in Kolkata, Indore, Bengaluru and Hyderabad within a period of 22 days.

Started by Kishore Biyani, Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has included in its portfolio a wide range of products and services, ranging from grocery to electronics.

The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar is popularly known as the ‘Indian Walmart’ today

Continued Most of the Big Bazaar stores are multi-level and are located in

stand-alone buildings in city centers as well as within shopping malls.

Big Bazaar is part of Future Group  and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, that is listed on Indian stock exchanges.

Big Bazaar wins CNBC Awaaz Consumer Awards for the third

consecutive year. Adjudged the

Most preferred Multi Brand Food & Beverage Chain,

Most Preferred Multi Brand Retail Outlet and

Most Preferred Multi Brand One Stop Shop

Future Group

Future Brands

ORGANISATION STRUCTUREIN A BIG BAZAAR

Store Manager

Assistant Store Manager

Department Manager

Assistant Department Manager

Team Leader

Team Members

Retailer Type

• Big Bazar is a hypermarket combining a supermarket and a department store.

• The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise.

• It allows customers to satisfy all their routine shopping needs in one trip.

Target Market

• Big Bazar targets higher and upper middle class customers

• The large and growing young working population is a preferred customer segment

• Big Bazar specially targets working women and home makers

Analysis• Income wise distribution of customers

coming to big bazaar 

• Higher Income Group 5%

• Middle Income Group 50%

• Lower Income Group 20%

• No Income Group 25%

Marketing strategies• Guerilla marketing strategies – 3 cheeky ad campaigns which surely

catch one’s attention• Taking on the biggies like Shoppers Stop, Lifestyle and TATA’s

Westside

• “Keep West-aside. Make a smart choice!”

• “Shoppers! Stop. Make a smart choice!”

• “Change your Lifestyle. Make a smart choice!”

Competitors of Big Bazaar

• Reliance trends and fresh.

 • Star bazaar.

 • Shoppers Stop.

 • Spencer’s.

 • Lifestyle Retail.

 • D-Mart

Technology

• SAP- They uses this software in warehouse for inventory purpose only.

 • SPARSH- This software contains all the staff information

regarding their wages, attendance, Timings etc.

• SANCHAYAN AND SAMADHAN- These are the applications used for cash transactions, also any error in transaction related to cash are corrected through these applications.

 • SAMPRADAN- This software is used for pay-back membership

card i.e. used for checking points on card and redemption of voucher.

Location

• Big Bazaar initially identifies future growing areas.

• Acquires such areas at an early stage before the real estate value booms.

• Selects the low cost Locations

• Big Bazaar (Ambience mall, Gurgaon) has been designed in such a way that it should look crowded.

• It is situated at one of the best locations of the city.

Objectives

• To develop skills of students in the application of theory to practical work environment.

• To get the inner insight of the corporate culture .

• To gain practical knowledge .

• To study the buying behavior of consumers by interacting with them.

Tasks

• Inventory management

• Display

• Payback card

• Profit club membership card

• C.S.D

Swot analysis:

• Strengths• High brand equity enjoyed by Big Bazaar• A vast variety of stuff available under one roof• Everyday low prices, which attract customers• Biggest value retail chain in India

Weakness

• Unable to meet store opening targets on time• Overcrowded during offers• Long lines at billing counters which are time

consuming• General perception: ‘Low price = Low quality’

Opportunities

• A lot of scope in Indian organized retail as it stands at approximately 4%.

• Increasing mall culture in India.• More people these days prefer to visit big

stores where they can find large variety under one roof.

Threats

• Competition from other value retail chains such as Shoprite, Reliance (Fresh and trends), Hypercity and D mart.

• Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population still prefers to visit local convenient stores for daily purchases

• International players looking to foray India.

Conclusion

• Big bazaar is a major shopping complex for today’s customers. It is a place where customers find variety of products at a reasonable price. Big bazaar has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. The majority of customers belong to middle class family. The youth generation also likes shopping and moving around big bazaar.

• The major drawback of big bazaar is that it lacks in providing branded products and in quality. The staff service also does not meet the expectations.

THANK YOU