Post on 01-Nov-2014
description
VICE PRESIDENT PUBLIC RELATIONS
Achieving Success as
By: TM Harish Bilgi, ACB CLAsst Division Governor (Mkt)
Div D
Serving as VP–PR
A great opportunity, as you are responsible for
Promoting your club to the community / corporate.
Keeping the club members informed
What’s in it for me?
You tend to acquire skills in..
Media relations Advertising Promotions Campaign development
Outside of the Club Meeting1. Attend district-sponsored club-officer training.2. Protect and publicize the TI brand.3. Promote the club to local media.4. Maintain a club Web site.5. Join a Toastmasters-moderated social networking Web site.6. Produce and distribute a club newsletter, preferably via e-mail.7. Promote membership programs.5. Attend club executive committee meetings.6. Attend other Toastmasters events.7. Arrange for a replacement if unable to attend a club meeting.8. Prepare your successor for office.
VP PR – Club standards
At the Club Meeting
1. Announce upcoming events and programs.2. Gather information for the newsletter or Web site by asking for story contributions or covering club news yourself.3. Greet members and guests.
VP PR – Club standards
1/15/2010Division D – Officers' Training1311A.4 - Achieving Success as Vice President Public Relations
VPPR-V #11
Target your audience
Develop a media list
Send promotional material to media members
Promote the Club to Local Media
1/15/2010Division D – Officers' Training1311A.4 - Achieving Success as Vice President Public Relations
VPPR-V #12
Publicity Materials
Maintain a press kit
Send news releases
Send invitations to employees
Give interviews
1/15/2010Division D – Officers' Training1311A.4 - Achieving Success as Vice President Public Relations
VPPR-V #13
Document and promote current events
Inform with educational material Provide visitors with “take-home”
value
Three Reasons for a Club Newsletter/Web Site
1/15/2010Division D – Officers' Training1311A.4 - Achieving Success as Vice President Public Relations
VPPR-V #14
Content
Readability
Visual impact
Important Newsletter and Web-Site Features
1/15/2010Division D – Officers' Training1311A.4 - Achieving Success as Vice President Public Relations
VPPR-V #15
FreeToastHost.org
A free Web-hosting service for clubs!
Use it to create and maintain a
professional-looking Web site. No Web-site design experience necessary.
1/15/2010Division D – Officers' Training1311A.4 - Achieving Success as Vice President Public Relations
VPPR-V #16
Keep in Touch With Toastmasters Events
Be aware of area and district events
Attend whenever possible
Promote the benefits of membership
1/15/2010Division D – Officers' Training
Case Study 1
You have announced ‘International speech contest’ in your club. The d-day is fast approaching, and you have no participants. How will you ensure that the contest is not postponed & you also receive at least 12 contestants for the event.
Time: (5 mins)
1/15/2010Division D – Officers' Training
Case Study 2 You have sent a flier to
your community’s/ corporate intranet about an event with dinner, but till date you have received no r.s.v.p.
As a VP PR what will you do to increase the effectiveness of your flier.
Time: (5 mins)
1/15/2010Division D – Officers' Training
OUR NEWSLETTER
1/15/2010Division D – Officers' Training
OUR INVITES
1/15/2010Division D – Officers' Training
OUR REPORT CARD