Tom Jarman

Knowing CrowdLessons from £2M world record equity crowd

funding by Hab Housing Ltd

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Crossing the Chasm

(Crowd) Funding

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The Funding Journey

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Enterprise Investment Scheme

PR

Enterprise Investment Scheme

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£1,974,300 raised, 642 investorsWorld record for equity crowd funding platform

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Qn: Are crowd investors like other investors? VC / Angels

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“Well its very difficult to use a scientific method to value companies as early stage as ours so we took a simpler approach. Basically we worked out how

much money we needed using our financial forecasts and then decided how much equity we were prepared to give away and that gave us our initial

valuation.From the response we've had I guess we must have got it more or less right ”

You may have your doubts about this approach – but this is an excellent and successfully crowd funded business that people believe in

A: No – crowd investors have their own reasons to invest, eg:

Valuation

The value of trust

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Crowd investors value: eg• Communication• Clear vision• Openness• Trustworthy• Management

commitment

• Shared goals and dreams

• Common interests• Easy to relate to• Involvement• Tax breaks

Most crowd investors need a knowing and trusting relationship with you and your company

Crowdcube is an excellent platform on which to build that relationship.

However:It is the Company’s job to build these relationships

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Knowing CrowdQuestions?

tom@keydynamic.com