- INTRO - CO / SOMETHING

FRAMESHAPE

SAY / HEAR / THINKVALIDATEACTIVATE

Q&A - WRAP -

DESIGN IN A VACUUM

A company born out of: Happy Accident ‘John Rowe […] tripped and fell backwards, smashing his jar. Covered in honey, he feared he would not survive camping overnight in bear country. Thankfully, he did. As a result of this mishap, Rowe spent the next ten years researching a way to make pure honey in a solid form.’

YOUR CUSTOMER

What do they believe?

Who do they trust?

What are they afraid of?

Who do they love?

What are they seeking?

Who are their friends?

What do they talk about?

FROM SETH GODIN’S BLOG

thingsyou can’t control

DEMAND PRODUCT

opportunity.

COMPETITION

fit.

relevance.

BRAND EQUITY

PEOPLE AND PARTNERS

SCENARIOS

You as the leader, your staff, customers, partners & others each play a particular

role in relation to your operations.

Who makes your business tick?

SCENARIOS

What makes your business tick?

From clicking on the ‘Buy Now’ button onyour website through to the delivery &

invoicing of your product to the customer.

CREATIVE PEOPLE BUSINESS

TECHNOLOGICAL

PARTNERS

PLANNING & PROCESS

What is your business idea?

What unmet need have you identified [problem]

What is the market opportunity [solution]

Why are you the right person for the job?

1 minute GO

SAY

HEAR

THINK

/

/

PROPOSTION

PASS

FAIL/

Designyour

TEST

IDEAS TO ACTION

• What are you selling?

• Who is your customer?

• How will they hear about your product?

• What are your costs, what determines your pricing?

• What profit margins do you require to succeed?

• What back-office support will you require?

• Who will be your supplier, manufacturer, distributor?

• Who will be doing the selling?

• Who will be your competitors, how will you differentiate?

10 minutes GO

TAKE THE STEP

What is the smallest subset of the problem we can usefully solve?

What will you NOT do?

CONTEXTUALISE

• Is the business landscape in the country of your proposed

operation a positive or a negative factor?

• Is the technology your business will rely on readily available

at an affordable price, do you have the resources to develop it?

• Will your proposed product or service be well received in light

of existing societal norms or expectations?

5 minutes GO

IDEAS TO ACTION

research

ideate

develop

test

• Where are you now?

• Where would you like to be?

• Why is your product important to your customer?

• What would you like your business to be recognised as?

• What do you need to do to achieve this?

• What does success look like, and how will you measure it?

DESIGN STRATEGY

1. Team

2. Air Game

3. Problem Defined

4. Solution Made Clear

5. Market Size

6. Competition

7. Customer Acquisition

8. Growth Strategy

CONSIDERATIONS

Don’t scrimp on sales and marketing

Avoid a fetish for failure

Launching a venture is different than a product

STARTUP IN BUSINESS

thingsyou can’t control

thingsyou can’t control

thingsyou cancontrol

things that matter.

IDEAS TO ACTION

YOU CONTROL THE NARRATIVE