Post on 21-Aug-2020
VENDOR BUSINESS REVIEW SCORECARD
AWESOME COMPANY 52 WEEKS ENDING 12/30/2018
INCLUDES THESE BRANDS SOLD AT SPROUTS
FARMERS MARKET
flt/ AWESOME POPCORN
flt/ AWESOME CHIPS
flt/ AWESOME JERKY
flt/ AWESOME BARS
flt/ AWESOME COOKIESACCOUNT RETAILER TRADE AREA
flt/ AWESOME CANDY
------------------------------------------------------------------------ r----------------------------------------------------------------------- .. flt/ AWESOME HOLIDAY
AND 3 MORE
$5,690,690 1,998,040 +B.2% +9.5%
TOTAL DOLLAR SALES TOTAL UNIT SALES
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
Dollar and Unit Trends
$350,000-
$300,000
$250,000
$200,000
$150,000
$100,000
$50,000
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
200,000
- 180,000- --
- 160,000
- 140,000
- 120,000
- 100,000
- 80,000
- 60,000
- 40,000
- 20,000
- Dollar Sales Units
Topline Performance Metrics
DOLLAR SALES UNIT SALES
$5,690,690 1,998,040
+s.2% • . +9.5% II RETAILER CHANNEL RETAILER CHANNEL
Growth Performance at Retailer
179,5%
92.2%
26.9% 0.6% 8.2%
51.2% 0.7% 9.5%
DOLLAR SALES, % CHG UNITS,% CHG
■ 4 Weeks ■ 12 Weeks ■ 24 Weeks ■ 52 Weeks
ARP
$2.85
• • RETAILER CHANNEL
-31. 2% -16, 0% -0, l % -1. 2%
ARP, %CHG
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TDP
3,689
+s.7% Ill RETAILER CHANNEL
5.0% 3.6% 13.5% 5.7%
TDP, %CHG
PROMO DOLLARS
$2,709,350
+0.2% -RETAILER CHANNEL
243,0%
0.2%
526.1% -1.4%
DOLLARS, PROMO, % CHG
Channel = Total US Natural Channel
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
Department Performance
DEPARTMENT DEPARTMENT SHARE
GROCERY 0.7%
Category Performance
MAJOR DEPARTMENT CATEGORY
GROCERY POPCORN/PUFFS
GROCERY CHIPS
GROCERY RICE/SOY CHIPS
GROCERY NUTRITION BARS
GROCERY SAVORY SNACKS
GROCERY CHOCOLATE
GROCERY COOKIES
GROCERY HOLIDAY GROCERY PRODUCTS
GROCERY JERKY
DOLLARS %CHG
$5,690,690 8.2%
CATEGORY SHARE DOLLARS
UNITS
1,998,040
%CHG
23.1% $2,954,640 5.0% =
2.1% $1,139,200 30.1% 1'
11.4% $673,960 17.4%=
1.0% $509,950 -8.4%"'
2.5% $163,162
1.0% $148,864 10.6%"'
0.5% $100,692 0.0%"'
0.0% $178 -22.4%"'
0.0% $48 -100.0%"'
%CHG ARP
9.5% $2.85
UNITS %CHG
1,076,370 9.2% =
401,111 27.0% 1'
182,481 16.3%"'
226,369 -17.0%"'
31,037 -22.9%"'
41,882 33.5%=
38,743 0.0%=
37 -44.8%"'
7 -100.0%"'
"' % CHG is less than 5% greater than total category at Retailer 1' % CHG is greater than 5% greater than total category at Retailer
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%CHG TDP
-1.2% 3,689
ARP %CHG
$2.74 -3.8% "'
$2.84 2.4% =
$3.69 0.9%=
$2.25 10.4%"'
$5.26 20.2% 1'
$3.55 -17.2%"'
$2.60 0.0%=
$4.81 40.5% 1'
$6.92 17.2% 1'
%CHG PROMO$
5.7% $2,709,350
TDP %CHG PROMO$
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
%CHG
0.2%
%CHG
976 4.3% 1' $1,530,810 11.2% 1'
492 16.2% 1' $459,403 -2.8%"'
596 0.3% 1' $284,057 -14.3%"'
610 10.7% = $276,399 -4.4%"'
189 -30.2%"' $58,684 -54.1%"'
542 95.2% 1' $79,882 8.4%"'
281 0.0%"' $20,113 0.0%"'
2 -83.0%"' $0 -100.0%"'
1 -99.9%"' $0 -100.0%"'
= % CHG is 5% similar to the total category at Retailer
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
Top Brand Performance
$4,000,000
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
■ Dollar Sales
BRAND
AWSM POPCORN
AWSM CANDY
AWSM JERKY
AWSM BARS
AWSM CHIPS
AWSM COOKIES
6.4%
AWSM POPCORN
■ % Chg Increase
DOLLARS
$3,791,758
$1,139,205
$610,642
$93,021
$56,023
$48
■ % Chg Decline
%CHG
6.4%
30.1%
9.7%
-31.0%
0.0%
-100.0%
30.1%
9.7%
AWSM CANDY AWSM JERKY
UNITS %CHG
1,289,892 9.0%
401,111 27.0%
265,112 -2.8%
24,347 -22.5%
17,572 0.0%
7 -100.0%
© 2018 SPINS LLC PRIVILEGED AND CONFIDENTIAL. USE OF SPINS INFORMATION MUST COMPLY WITH THE PERMISSIBLE USES
-31.0¾
AWSM BARS
ARP %CHG TDP
$2.94 -2.4% 1,762
$2.84 2.4% 492
$2.30 12.9% 891
$3.82 -10.9% 262
$3.19 0.0% 281
$6.92 17.2% 1
AWSM CHIPS
%CHG PROMO$
-2.2% $1,873,552
16.2% $459,403
61.7% $296,512
-8.5% $38,489
0.0% $41,393
-99.9% $0
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
-100.0%
AWSM COOKIES
%CHG
2.1%
-2.8%
2.5%
-47.8%
0.0%
0.0%
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
Growth Drivers and Attribute Performance
BRAND TO CATEGORY CATEGORY
AWESOME CANDY CHOCOLATE
AWESOME HOLIDAY HOLIDAY GROCERY PRODUCTS
IS MY BRAND DRIVING GROWTH IN THIS RETAILER?
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
WHAT ARE THE TOP 3 ATTRIBUTES DRIVING GROWTH IN THIS RETAILER?
FAIR TRADE
USA(6) EVSRY PURCHUC MATTERS
FAIR TRADE
M§Al
---------------------------- ------------------------------------------------------------------------------------------------------------ ·--------------------------------------------------------------------------------------- ·
AWESOME SNACKS SWEET SNACKS
AWESOME CANDY CHOCOLATE
AWESOME JERKY JERKY
AWESOME COOKIES COOKIES
AWESOME BARS NUTRITION BARS
AWESOME CHIPS CHIPS
I
I
LABELED � ORGANIC •
(�95%) C • =. •
'LABELED
� ORGANIC • ... (�95%) C •=. •
---------------------------- ------------------------------------------------------------------------------------------------------------ ·--------------------------------------------------------------------------------------- ·
I
I
AWESOME CANDY CHOCOLATE
---------------------------- --------------------------------------------- --------------------------------------------------------------- ·r--------------------------------------------------------------------------------------- ·
AWESOME POPCORN POPCORN/PUFFS
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LABELED ORGANIC _(�95%)
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
Growth Drivers and Attribute Performance
BRAND TO CATEGORY CATEGORY
AWESOME CHIPS RICE/SOY CHIPS
IS MY BRAND DRIVING GROWTH IN THIS RETAILER? WHAT ARE THE TOP 3 ATTRIBUTES DRIVING GROWTH IN THIS RETAILER?
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
------------------------------- ·---------------------------·-------------------------------------------------------------------- r-----------------------------------------------------------------------------------------------··
AWESOME SNACKS SAVORY SNACKS
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01.DW
WHOLE �
COUNCIL "
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
Brand to Category Performance
CATEGORY BRAND TO CATEGORY CATEGORY RANK CATEGORY SHARE DOLLARS %CHG
POPCORN/PUFFS AWSM POPCORN
CHIPS AWSM CHIPS
RICE/SOY CHIPS AWSM CHIPS
NUTRITION BARS AWSM BARS
SAVORY SNACKS AWSM SNACKS
CHOCOLATE AWSM CANDY
CHOCOLATE AWSM CANDY
COOKIES AWSM COOKIES
HOLIDAY GROCERY PRODUCTS AWSM HOLIDAY
JERKY AWSM JERKY
1
9
3
24
10
23
26
23
85
33
23.1% $2,954,640 5.0% :
2.1% $1,139,200 30.1% Ji'
11.4% $673,960 17.4%:
0.9% $509,950 -8.4% "-'
2.5% $163,162 -7.3% "-'
0.6% $92,843 -31.0% "-'
0.4% $56,023 0.0% "-'
0.5% $100,692 0.0% "-'
0.0% $178 -22.4% "-'
0.0% $48 -100.0% "-'
UNITS %CHG
1,076,370 9.2%:
401,111 27.0% Ji'
182,481 16.3% "-'
226,369 -17.0% "-'
31,037 -22.9% "-'
24,310 -22.5% "-'
17,572 0.0% "-'
38,743 0.0%=
37 -44.8%"'
7 -100.0% "-'
"-' % CHG is less than 5% greater than total category at Retailer 'I' % CHG is greater than 5% greater than total category at Retailer
© 2018 SPINS LLC PRIVILEGED AND CONFIDENTIAL. USE OF SPINS INFORMATION MUST COMPLY WITH THE PERMISSIBLE USES
ARP %CHG
$2.74 -3.8% "-'
$2.84 2.4%:
$3.69 0.9%=
$2.25 10.4% "-'
$5.26 20.2% 'I'
$3.82 -11.0% "-'
$3.19 0.0%:
$2.60 0.0%=
$4.81 40.5% Ji'
$6.92 17.2% 'I'
TDP %CHG
976 4.3% 'I'
492 16.2% Ji'
596 0.3% 'I'
610 10.7%:
189 -30.2% "-'
260 -6.1% "-'
281 0.0% "-'
281 0.0% "-'
2 -83.0% "-'
1 -99.9% "-'
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
PROMO$ %CHG
$1,530,810 11.2% 'I'
$459,403 -2.8% "'
$284,057 -14.3% "-'
$276,399 -4.4% "-'
$58,684 -54.1%"'
$38,489 -47.8% "-'
$41,393 0.0% "-'
$20,113 0.0% "-'
$0 -100.0% "-'
$0 -100.0% "-'
= % CHG is 5% similar to the total category at Retailer
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
Top Selling Items
AWESOME COMPANY10 BRANDS 13 CATEGORIES
BRAND UPC ITEM DESC DEPARTMENT CATEGORY CATEGORY RANK CATEGORY SHARE DOLLARS % CHG UNITS % CHG #of SS $, SPP
AWSM 000000000001 POPCORN
AWSM 000000000002 POPCORN-ULTRA LITE WHITE CHEDDAR
AWSM 000000000003 POPCORN-BLACK PEPPER
AWSM 000000000004 POPCORN-SKINNY PACK
AWSM 000000000005 CHIPS-TORTILLA-SOUR CRM SALSA
AWSM 000000000006 POPCORN-AGED WHITE CHEDDAR
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
AWSM 000000000007 CHIPS-TORTILLA-HAUNTED GHOST PEPPR GROCERY
AWSM 000000000008 CHIPS-TORTILLA-WILD RANCH
AWSM 000000000009 POPCORN-WHITE CHEDDAR-MUL Tl PACK
AWSM 000000000010 POPCORN CAKES-MINI-SEA SALT
GROCERY
GROCERY
GROCERY
AWSM 000000000011 POPCORN CAKES-MINI-CINNAMON SUGAR GROCERY
AWSM 000000000012 CHIPS-SPICY QUESO
AWSM 000000000013 POPCORN CAKES-MINI-SHARP CHEDDAR
AWSM 000000000014 BAR-BROWNIE CRISP
AWSM 000000000015 BAR-CHOCOLATE PEANUT CRISP
GROCERY
GROCERY
GROCERY
GROCERY
POPCORN/PUFFS 1
POPCORN/PUFFS 4
POPCORN/PUFFS 12
POPCORN/PUFFS 13
CHIPS 60
POPCORN/PUFFS 20
CHIPS 71
CHIPS 74
POPCORN/PUFFS 26
RICE/SOY CHIPS 10
RICE/SOY CHIPS 12
CHIPS 95
RICE/SOY CHIPS 16
NUTRITION BARS 160
NUTRITION BARS 165
© 2018 SPINS LLC PRIVILEGED AND CONFIDENTIAL. USE OF SPINS INFORMATION MUST COMPLY WITH THE PERMISSIBLE USES
7.1%
4.5%
2.9%
2.8%
0.6%
2.3%
0.5%
0.5%
1.9%
3.7%
3.3%
0.3%
2.5%
0.2%
0.2%
$905,742 6.3% 359,041 12.1% 315
$573,332 -5.0% 247,307 3.1% 316
$371,341 -1.8% 151,556 6.0% 315
$363,867 6.0% 66,225 -5.3% 312
$341,666 35.2% 118,803 25.3% 315
$288,495 1,156.2% 129,990 1,563.1% 315
$280,934 26.8% 96,847 24.2% 315
$252,397 77.0%
$239,094 -4.9%
87,227 77.0% 293
43,508 -15.2% 312
$219,139 96.4% 58,184 95.4% 315
$195,568 69.7%
$167,151 0.0%
$148,359 71.3%
52,025 68.3% 315
58,394 0.0% 315
39,504 69.8% 315
$111,832 -17.6% 61,835 -22.9% 315
$107,250 -30.6% 59,286 -34.9% 316
$9,058.32
$5,733.32
$3,713.78
$3,663.58
$3,417.01
$2,885.24
$2,809.62
$2,716.87
$2,407.31
$2,191.61
$1,955.87
$1,671.68
$1,483.74
$1,118.44
$1,072.50
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
Bottom Selling Items
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
BRAND UPC ITEM DESC DEPARTMENT CATEGORY CATEGORY RANK CATEGORY SHARE DOLLARS % CHG UNITS % CHG # of SS $, SPP
AWSM 111111111111 POPCORN-PROTEIN-RANCH
AWSM 1111111111112 POPCORN-PROTEIN-CHEDDAR & CRKD PEPPR
AWSM 1111111111113 BAR-CHOCOLATE-DARK-BITTERSWEET-70%
AWSM 1111111111114 BAR-CHOCOLATE-DARK-SEMISWEET-62%
AWSM 1111111111115 BAR-CHOCOLATE-DARK-EXTRA-82%
AWSM
AWSM
AWSM
AWSM
AWSM
AWSM
1111111111116 COOKIE-PEANUT BUTTER
1111111111117 COOKIE-WHITE CHOCOLATE MACADAMIA
1111111111118 BAR-CHOCOLATE PEANUT CRISP-CS
1111111111119 BAR-CHOCOLATE MINT CRISP-CS
1111111111110 BAR-BROWNIE CRISP-CS
1111111111112 COOKIE-CHOCOLATE CHIP
AWSM 1111111111113 POPCORN-BUTTER-3 PK
AWSM 1111111111114 POPCORN-SEA SALT-3 PK
AWSM 1111111111115 POPCORN-BUTTER-RTE
AWSM 1111111111116 BAR-CHOCOLATE MINT CRISP
GROCERY POPCORN/PUFFS 65
GROCERY POPCORN/PUFFS 63
GROCERY CHOCOLATE 156
GROCERY CHOCOLATE 154
GROCERY CHOCOLATE 136
GROCERY COOKIES 140
GROCERY COOKIES 138
GROCERY NUTRITION BARS 330
GROCERY NUTRITION BARS 323
GROCERY NUTRITION BARS 312
GROCERY COOKIES 125
GROCERY SAVORY SNACKS 27
GROCERY SAVORY SNACKS 25
GROCERY POPCORN/PUFFS 38
GROCERY NUTRITION BARS 174
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0.1%
0.1%
0.1%
0.1%
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
0.2%
1.3%
1.3%
0.7%
0.2%
$8,771 0.0% 2,140 0.0% 272
$10,028 0.0% 2,469 0.0% 268
$15,321 0.0% 4,832 0.0% 274
$16,138 0.0% 5,057 0.0% 293
$101.60
$116.72
$174.05
$171.78
$24,479 0.0% 7,662 0.0% 309 $248.70
$27,731 0.0% 10,624 0.0% 290
$28,939 0.0% 11,268 0.0% 283
$30,888 -16.1% 1,725 -2.0% 168
$32,771 9.4% 1,771 24.1% 161
$36,691 30.9% 1,962 45.8% 172
$297.83
$318.47
$560.18
$626.72
$648.02
$44,022 0.0% 16,851 0.0% 304 $454.16
$81,097 16.9% 15,429 -0.5% 295 $855.37
$82,065 -10.6% 15,608 -22.6% 294 $868.41
$91,910 0.0% 32,448 0.0% 313 $924.46
$98,974 -19.0% 54,453 -24.3% 307 $1,021.72
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
New Items Sales
CATEGORY RANK UPC DESCRIPTION
95
38
125
138
140
136
154
156
63
65
227
254
222222222221 CHIPS-SPICY QUESO
222222222222 POPCORN-BUTTER-RTE
222222222223 COOKIE-CHOCOLATE CHIP
222222222224 COOKIE-WHITE CHOCOLATE MACADAMIA
222222222225 COOKIE-PEANUT BUTTER
222222222226 BAR-CHOCOLATE-DARK-EXTRA-82%
222222222227 BAR-CHOCOLATE-DAR K-SEMISWEET-62%
222222222228 BAR-CHOCOLATE-DARK-BITTERSWEET-70%
222222222229 POPCORN-PROTEIN-CHEDDAR & CRKD PEPPR
222222222210 POPCORN-PROTEIN-RANCH
222222222211 EXTRA RICH MILK CHOCOLATE BAR
222222222212 ORGANIC CHOCOLATE- LAVENDER
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
DEPARTMENT CATEGORY DOLLARS $, SPP FIRST WEEK SELLING ACTIVE WEEKS # of SS UNITS/STORE/WEEK
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
GROCERY
CHIPS $167,151 $1,671.68 2018-04-15
POPCORN/PUFFS $91,910 $924.46 2018-10-28
COOKIES $44,022 $454.16 2018-02-11
COOKIES $28,939 $318.47 2018-02-11
COOKIES $27,731 $297.83 2018-02-11
CHOCOLATE $24,479 $248.70 2018-07-01
CHOCOLATE $16,138 $171.78 2018-07-01
CHOCOLATE $15,321 $174.05 2018-07-01
POPCORN/PUFFS $10,028 $116.72 2018-10-28
POPCORN/PUFFS $8,771
CHOCOLATE $84
CHOCOLATE $7
$101.60 2018-10-28
$261.84 2018-11-25
$16.76 2015-01-11
38
10
47
47
47
25
24
24
10
10
5
3
315 4.88=
313 10.37 �
304 1.18"'
283 0.85"'
290
309 0.99"'
293
274
268 0.92"'
272
1 4.15�
1 1.00"'
"' % CHG is less than 5% greater than total category at Retailer � % CHG is greater than 5% greater than total category at Retailer = % CHG is 5% similar to the total category at Retailer
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� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
COVER PAGE
Total Dollar Sales
Combined dollar sales of the total vendor
Doll a rs, % Change
Dollar sales percent change
Total Unit Sales
Combined unit sales of the total vendor
Units,% Change
Unit sales percent change
DOLLAR AND UNIT TRENDS
Dollar Sales
Combined dollar sales of the total vendor
Units
Combined unit sales of the total vendor
TOPLINE PERFORMANCE METRICS AND GROWTH PERFORMANCE
Dollar Sales
Combined dollar sales of the total vendor
Doll a rs, % Change
Dollar sales percent change
Units
Combined unit sales of the total vendor
Units,% Change
Unit Sales percentage change
$,SPP
Product dollar sales per percentage point of the ACV of the geography
$, SPP, % Change
Product dollar sales per percentage point of the ACV of the geography percent change
% of Stores Selling
Brand has higher percent dollar growth than the subcategory
% of Stores Selling,% Change
Product's percent distribution selling percentage change
Promo Do Ila rs
Combined dollar sales of a vendor's products with any promotion
Promo Do Ila rs, % Change
Combined dollar sales of a vendor's products with any promotion percentage change
DEPARTMENT PERFORMANCE
Department Share
Vendor's total dollar sales expressed as a percentage of total department sales
Dollars
Combined dollar sales of the total vendor in each department
Do Ila rs, % Change
Dollar sales percent change
Units
Combined unit sales of the total vendor in each department
Units,% Change
Unit Sales percentage change
$,SPP
Product dollar sales per percentage point of the ACV of the geography
$, SPP, % Change
Product dollar sales per percentage point of the ACV of the geography percent change
% of Stores Selling
Product's percent distribution not weighted by the size of the store
% of Stores Selling,% Change
Product's percent distribution selling percentage change
Promo Do Ila rs
Combined dollar sales of a vendor's products with any promotion in each department
Promo Do Ila rs, % Change
Total dollar sales of a vendor's products with any promotion in each department percentage change
Red Down Arrow
Vendor's percentage change on each measure compared to the percent change on each measure at total retailer with more than a 5.1% variance (i.e. if vendor's department performance is growing at 10% yet the department at the retailer is growing at 20%, this icon will be a red arrow as the growth of percentage change is not keeping pace with the retailer at large)
Green Up Arrow
Vendor's percentage change on each measure compared to the percent change on each measure at total retailer with more than a 5.1% variance (i.e. if vendor's department performance is growing at 30% yet the department at the retailer is growing at 10%, this icon will be a green arrow as the growth of percentage change is outpacing the retailer at large)
= sign
Vendor's percentage change on each measure compared to the percent change on each measure at total retailer with a 5% variance (i.e. if vendor's department performance is growing at 20% and the department at the retailer is growing at 21%, this icon will be an equal sign as the growth of percentage change is outpacing the retailer at large)
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CATEGORY PERFORMANCE
Category Share
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
Combined vendor's total dollar sales expressed as a percentage of total category sales
Dollars
Combined dollar sales of the total vendor in each category
Dollars, % Change
Dollar sales percent change
Units
Combined unit sales of the total vendor
Units,% Change
Unit Sales percentage change
$,SPP
Product dollar sales per percentage point of the ACV of the geography
$, SPP, % Change
Product dollar sales per percentage point of the ACV of the geography percent change
% of Stores Selling
Product's percent distribution not weighted by the size of the store
% of Stores Selling, % Change
Product's percent distribution selling percentage change
Promo Dollars
Combined dollar sales of a vendor's products with any promotion in each category
Promo Dollars,% Change
Combined dollar sales of a vendor's products with any promotion percentage change
Red Down Arrow
Vendor's percentage change on each measure compared to the percent change on each measure at total retailer with more than a 5.1% variance (i.e. if vendor's category performance is growing at 10% yet the category at the retailer is growing at 20%, this icon will be a red arrow as the growth of percentage change is not keeping pace with the retailer at large)
Green Up Arrow
Vendor's percentage change on each measure compared to the percent change on each measure at total retailer with more than a 5.1% variance (i.e. if vendor's category performance is growing at 30% yet the category at the retailer is growing at 10%, this icon will be a green arrow as the growth of percentage change is outpacing the retailer at large)
=sign
Vendor's percentage change on each measure compared to the percent change on each measure at total retailer with a 5% variance (i.e. if vendor's category performance is growing at 20% and the category at the retailer is growing at 21%, this icon will be an equal sign as the growth of percentage change is outpacing the retailer at large)
POWERED BY \{'
Ji SPINS�
� VENDOR BUSINESS REVIEW SCORECARD � 52 WEEKS ENDING 12/30/2018
GROWTH DRIVERS AND ATTRIBUTE PERFORMANCE
#1 Sales
Brand is #1 top dollar sales within a respective
#1 Mover
Brand is #1 highest units sold within a respective
Outpacing Growth
Brand has higher percent dollar growth than the
Top 5Sales
Brand is between #2 and #5 top dollar sales within the respective
Top 5 Mover
Brand is between #2 and #5 top selling units within the respective
Top 10 Sales
Brand is between #6 and #10 top dollar sales within the respective
Top10Mover
Brand is between #6 and #10 top selling units within the respective
Attributes
Compares a brand's attribute dollar growth to that of the retailer's attribute dollar growth and if brand growth out paces that of the Retailer, the attribute will appear
BRAND PERFORMANCE
Category Rank
Rank of the Brand based on dollar sales
Category Share
Brand's total dollar sales expressed as a percentage of total category sales
Dollars
Combined dollar sales of the brand to category
Doll a rs, % Change
Dollar sales percent change
Units
Combined unit sales of the brand to category
Units,% Change
Unit Sales percentage change
$,SPP
Product dollar sales per percentage point of the ACV of the geography
$, SPP, % Change
Product dollar sales per percentage point of the ACV of the geography percent change
% of Stores Selling
Product's percent distribution not weighted by the size of the store
BRAND PERFORMANCE (CONT.)
Promo Do Ila rs
Combined dollar sales of a brand's products with any promotion in each category
TOP AND BOTTOM ITEMS
Category Rank
Rank of the item in each category based on dollar sales
Category Share
Items total dollar sales expressed as a percentage of total category sales
Dollars
Total dollar sales of the item to category
Do Ila rs, % Change
Dollar sales percent change
Units
Total unit sales of the item to category
Units,% Change
Unit Sales percentage change
% of Stores Selling
Percent of stores selling a product not weighted by the size of the store
$,SPP
Product dollar sales per percentage point oft he ACV of the geography
Dollars
Total dollar sales of the item to category
$,SPP
Product dollar sales per percentage point of the ACV of the geography
First Week Selling
Denotes which week the item first scanned with sales
Active Weeks
How many weeks this item recorded sales in the retailer
% of Stores Selling
Percent of stores selling a product not weighted by the size of the store
Un its/Store/Week
Total unit sales per store selling per item per week
[Red Down Arrow]
Vendor's item Units/Store/Week selling compared to the retailer's average Units/Store/Week within the category at large with more than a 5.1% variance (i.e. if vendor's item Units/Store/Week selling is $300 yet the category at the retailer is $500, this icon will be a red arrow as the Units/Store/Week is not keeping pace with the retailer at large)
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TOP AND BOTTOM ITEMS (CONT.)
[Green Up Arrow]
AWESOME COMPANY 10 BRANDS 13 CATEGORIES
Vendor's item Units/Store/Week selling compared to the retailer's average Units/Store/Week within the category at large with more than a 5.1% variance (i.e. if vendor's item Units/Store/Week selling is $500 yet the category at the retailer is $300, this icon will be a green arrow as the Units/Store/Week is outpacing the retailer at large)
[= sign]
Vendor's item Units/Store/Week selling compared to the retailer's average Units/Store/Week within the category at large with more than a 5.1% variance (i.e. if vendor's item Units/Store/Week selling is $300 yet the category at the retailer is $320, this icon will be an equal sign as the Units/Store/Week is similar to the retailer at large)
POWERED BY \{'
Ji SPINS�