Post on 11-Jul-2015
NMD & TAD
Design Brief :Design the in vehicle experience of an automobile user in the year 2015 for Indian car market.
Vehicle :D Segment Cars
Ashwin SinghProject Leader
Pradeep SiddapaDesign Lead
Sameer AnsariTechnology & Trends Lead
Anand E.S.Design Lead
Rahul AroraMarketing Lead
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MON TUE WED THU FRI SAT
Trend AnalysisFeature MappingProblem Identification
Understanding of the BriefFuture TechnologyExisting TechnologyFeasibility StudyOpportunity Mapping
Ideations and ConceptsUser ReviewsScenario MappingTesting
Reviews Final ConceptsDesign FinalizationMockups / Prototypes
PresentationFinal PanelPrintsMockup
Presentation
TIMELINE
Raj MalhotraCEOThe Big Company ltd.
Persona
Name :- Raj MalhotraAge :- 35Occupation :- Chief Executive OfficerIndustry :- MNC, Manufacturing Family :- Wife and two Kids and a DogLifestyle :- Healthy, Active, SocialCity :- DelhiHouse :- Luxury Flat in a high-rise building.
Key wordsProfessionalism, Safety, Status, Technology, Entertainment, Speed, Love, Kids, Sustainability, Connectivity, Comfort, Privacy
Lifestyle.Loves to work, stay fit and healthy.Information technology and internet savvyUses number of software's and applications tokeep track of business and life in general.Has and active lifestyle and goes to different clubs to maintain it.
Vehicle Preference (Luxury of Technology)A spacious car which is comfortable for long distance travel. Should have internet connectivity. Entertainment features for the family and self. It should be safe, sturdy and easy to drive. Should be in sync with the present technology. Which defines his social status.