Post on 23-Feb-2020
There are many specialist newspapers,
but only one weekly newspaper for engineers.
Media data and prices for image and product advertisingNo. 68 – valid from 01.01.2020www.vdi-nachrichten.media
Media data and prices for image and product advertisingNo. 68 – valid from 01.01.2020No. 68 – valid from 01.01.2020www.vdi-nachrichten.media The No. 1 newspaper for engineers.
ForewordVDI nachrichten » Media data
VDI nachrichten » Media data » Foreword / Content23
Foreword ....................................................................................... 2
Print and Digital from a single source · Print profi le ................................................................................ 4· Digital profi le ............................................................................ 5
Preview: What is new at VDI Verlag ...................... 6
Readership· Unique and reliable target group quality ........... 8· Key Facts – readers and visitors .............................. 10· B2B target group segments ....................................... 12
Editors .......................................................................................... 14
Sections· Production/Infrastructure ........................................... 16· Information and Communications
Technology/Energy/Construction .......................... 18· Business/Management/Career .................................. 20
Technik Boulevard ............................................................ 21
2020 Publishing calendar ............................................ 22
Trade fairs ................................................................................. 26
Produkte Aktuell ................................................................ 28
Crossmedia· VDI Verlag special supplements .............................. 30· Customised special supplements .......................... 32· VDI Verlag Expert-Talk .................................................... 34 · Unternehmen im Blick ................................................... 36
Digital· Digital advertorial ............................................................... 38· ingenieur.de Newsletter ............................................... 40· E-paper app VDI nachrichten .................................... 42
Special ad forms· Sampling campaigns ........................................................ 43 · Cover page advertorial, banderole ....................... 43 · Special placements and formats ............................ 44· Advertorial ............................................................................... 46
Loose inserts· Loose inserts .......................................................................... 48 · Nielsen areas ......................................................................... 49· Specifi cations ......................................................................... 50
Prices ............................................................................................. 51· Solus ads ................................................................................... 52
· Premium placements (cover) .................................... 52· Premium placements ...................................................... 53· Advertorials with premium placements ........... 53· Panorama and tunnel ads ........................................... 54· Text ads ...................................................................................... 54· Advertorials ............................................................................. 54· VDI Verlag special supplements .............................. 55· Produkte Aktuell ................................................................. 55
General terms and conditions of business ............................................................................... 56
Technical specifi cations ............................................... 58
Publisher's details ............................................................. 59
Media enquiries ................................................................... 59
VDI nachrichten is the weekly newspaper for engineers, and
Germany‘s opinion-forming media brand on technology,
business and society.
The specialist departments are synonymous with the highest journalistic standards, delivering exclusive and technology-related
knowledge about innovations, trends, future industries and the industrial challenges of
the digital age.
Ken FouhyEditor-in-Chief of VDI nachrichten
since 2013 and Managing Director of VDI Verlag since 2016.
Contents
ingenieur.de » Media data
45
Project descriptionVDI nachrichten distinguishes itself from the competition with articles based on in-house research and exclusive weekly topics and demonstrates journalistic excellence in the age of industrial transformation and digitisation. The newspaper’s primary focus is the manufacturing and processing industry segments. Other key topics include technolo-gies from production engineering, networked production, automation technology, product and process design, automotive and traffi c engineering and the energy industries. As a wholly-owned subsidiary within the VDI Group, VDI nachrichten is a direct link to Germany’s largest engineering network.
PositioningVDI nachrichten is the advertising medium with maximum target group strength for engineers and decision-makers in technical management. In numerous top decision-maker target groups, the weekly newspaper is the clear number 1 in terms of reach, affi nity and cost eff ectiveness. Being connected to the engineering network of interests and excellence through VDI nachrichten guarantees successful target group communication and maximum advertising power through eff ective advertising environments.
VDI nachrichten & ingenieur.de » Media data » Print and Digital from a single source
1,513,863per month
0,41 million 110,440
49,650
786,817per month
317,000
IVW09/2019
AGOF daily digital facts 09/2019, single month,total population 16+
registered users andnewsletter recipientsPublisher's detail 08/2019
IVW09/2019
Decision-makers acc. to LAE 2019
Publisher's detail 06/2019
weekly
Digital profi le
Project descriptioningenieur.de is the No. 1 news portal for all technology-minded individuals, experts and management from the engineering sectors. The publication off ers quality information from a variety of specialties, pooled under the umbrella of one brand. Everything from the world of technology. All the latest news from business, research and development as well as career and recruiting information.
PositioningThe portal is an established and trusted source of information for decision-makers in technical management. The digital B2B target group is characterised by being in its prime age (predominantly between the ages of 30 and 49), highly educated, successful professionally, high-income with a high affi nity for technolo-gy. With fi xed placements, contact bookings and newsletter integration, any B2B campaign benefi ts from suitable booking options. Modern content integration choices provide a unique way to address target groups based on topic and provider and achieve consistently strong B2B reach through newsletter and social media measures.
350,000Readers acc. to AWA 2019
31,648 copiesPaid e-paper circulation*
242,000Decision-makers acc. to LAE 2019
* acc. to IVW III/2019
VDI nachrichten (weekly)
MM MaschinenMarkt (weekly)
Produktion (30x/year)
SCOPE Industriemagazin (12x/year)
INDUSTRIEanzeiger (25x/year)
141,430 copies
49,999 copies
43,580 copies
42,265 copies
38,145 copies
Total circulation
Total reach
Distributed circulation according to IVW III/2019
E-Paper
Publication frequency
141,430 copiesDistributed circulation*
139,295 copiesPaid circulation*
138,403 copiesSubscribed circulation*
VDI nachrichten – Core competencyTechnology
ingenieur.deTechnology, Career, News
Print profi le VDI nachrichten » Media data
Page Impressions
Unique User
Contacts
Visits
Fans & Followers
Crossmedia reach
67
VDI nachrichten & ingenieur.de » Media data » preview
New live format of VDI Verlag: Expert-Talk
For additional implementation suggestions visit:www.vdi-nachrichten.media/best-cases
Preview: New VDI Verlag communication formatsVDI nachrichten & ingenieur.de » Media data
Hannover Messe trade fair promotion: VDI booth advertisement, sampling of special trade fair off print of VDI nachrichten, including advertising banderole, special distribution of invitations
Teaser ad campaign, print, co-branded, format: 1/4 page, corner
Teaser banner campaign in the newsletter ingenieur.de NEWS,
co-branded
Teaser banner campaign in the newsletter ingenieur.de NEWS
Post-reporting:Co-branded advertorials in
VDI nachrichten, 3 x 1/3 page
High visibility layout
Display of a 4-page subject-specifi c special supplement at the trade fair
Digital advertorial on ingenieur.de
Social media integration via Xing, Facebook
and Twitter
Event announcement on the websites of VDI Verlag and
Deutsche Messe AG
Post-reporting in VDI nachrichten,
1/1 page
Post-reporting in VDI nachrichten, 2/1 page
Content hub to the IIoT Expert-Talk on ingenieur.de
IIoT|Expert-Talk
Post-reporting in
IIoT Expert-Talk on ingenieur.de
Post-reporting:Post-reporting:Post-reporting:
VDI nachrichten, 3 x 1/3 page
Post-reporting in
Social media integration via Facebook and Twitter
For all details
regarding the Expert-Talk
format, refer to page 34
advertisement, sampling of special trade fair off print of VDI nachrichten, including advertising banderole, special distribution of invitations
Display of a 4-page subject-specifi c Display of a 4-page subject-specifi c
Your expertise at the centre of a discussion among experts,accompanied by a powerful cross-media marketing campaign.
ReadershipVDI nachrichten » Media data
89
Unique and reliable
VDI members by professional engineering branch
Source: VDI membership directory, as of 07/2019 (number rounded, VDI members in professional societies/areas, multiple entries included). Membership of the VDI includes a subscription to VDI nachrichten.
Product and process design
31,600members
Vehicle and traffi c engineering
26,500members
Energy and environment
22,600members
Production and logistics
17,300members
Construction and building technology
16,100members
Measurement and automation technology
16,400members
Materials engineering
13,400members
Process and chemical
engineering
12,700members
Technologies of life science
8,400members
Microelectronics, microsystem and
precision engineering
6,200members
Target groupquality
VDI nachrichten » Media data » Readership
Readers & visitorsVDI nachrichten & ingenieur.de » Media data
1011
VDI nachrichten & ingenieur.de » Media data » Readers & Visitors
85 %in the best career age,
between 30 to 59(LAE average 82 %)87 %
men(LAE average 78 %)
89 %college / university
(LAE average 76 %)
68 %management level
(LAE average 56 %)
60 %working in medium-sized &
large companies(LAE average 47 %)
91 %men
(LAE average 78 %)
77 %management level
(LAE average 56 %)
92 %college / university
(LAE average 76 %)
242,000Decision-makers
read VDI nachrichten.Source: LAE 2019
30,000high-quality journalistic
articles on crucial trends & developments for engineers.
77 %of VDI nachrichten
readers are managers.Source: LAE 2019
ExclusivePlatform featuring a unique
combination of technical, career and news content.
47 %Exclusive readers –
hardly any other daily or weekly newspaper within the LAE reaches more exclusive, premium readers.
Source: LAE 2019
Visitor qualityPredominantly organic visitors
who enter subject matter- specifi c articles on ingenieur.de
through search engine searches.
1Most economically effi cient and most affi ne newspaper
title in the target group Technical Management.
Source: LAE 2019
Visitor loyaltyA wide range of outstanding
answers to engineering problems turn fi rst-time visitors into loyal
repeat visitors.
Readers & visitorsVDI nachrichten & ingenieur.de » Media data VDI nachrichten & ingenieur.de » Media data VDI nachrichten & ingenieur.de » Media data
Readers & visitors: Current and future infl uential technical decision-makers.
Source: LAE 2019
Long reading time and intensive use. Readers take almost 1.2 hours to read.
90 % read half or more than half of the pages.
Source: Copytest 2017
Visitor activityHighly active user behaviour due to high relevance: ingenieur.de
reports on topics that are of particularly high interest to visitors.
Key Facts
45 %gross annual income
over EUR 100,000(LAE average 34 %)
32 %company and managing
directors (LAE average 24 %)
Key conditionsfor your media presence
Your technical target groups in high quality & quantity, always open to your strong messages.
Readers & visitorsVDI nachrichten & ingenieur.de » Media data
1213
VDI nachrichten & ingenieur.de » Media data » Readers & Visitors
B2B target group segments
B2B target group segments
Source: LAE 2019
Source: LAE 2019
Decision-makers with technical backgroundsHeads of entire department or sub-departments by role: Senior executi-ves: Technical executive management / management OR trainer: civil engineering OR trainer: industrial engineering OR trainer: industrial engineering OR trainer: engineering / technical sciences OR trainer: (other) technical trainer
Senior managers
VDI nachrichten
Welt Print Werktag
Süddeutsche Zeitung
Handelsblatt
FAZ
FAS
DIE ZEIT
Affi nity index / Structure in %
246 / 76 %
112 / 34 %
104 / 32 %
100 / 31 %
91 / 28 %
83 / 26 %
78 / 24 %
ingenieur.de
wirtschaftswoche.de
handelsblatt.com
faz.net
sueddeutsche.de
zeit.de
Affi nity index / Structure in %
122 / 68 %
115 / 64 %
114 / 64 %
110 / 61 %
109 / 61 %
101 / 56 %
183,000VDI nachrichten
readers have a technical background.
Trade fair visitors
Medium-sized or large companies
VDI nachrichten
Handelsblatt
Süddeutsche Zeitung
Welt Print Werktag
FAZ
FAS
DIE ZEIT
Affi nity index / Structure in %
153 / 31 %
144 / 29 %
117 / 24 %
116 / 23 %
114 / 23 %
113 / 23 %
98 / 20 %
ingenieur.de
wirtschaftswoche.de
handelsblatt.com
faz.net
sueddeutsche.de
zeit.de
Affi nity index / Structure in %
128 / 60 %
125 / 59 %
117 / 55 %
112 / 52 %
109 / 51 %
100 / 47 %
208,000VDI nachrichten readers
(occupational group: decision-makers) attend an industry trade fair/industry convention
at least 1x a year
84,000ingenieur.de visitors
work in medium-sized or large companies
(Ø week)
96,000ingenieur.de visitors are senior managers
(Ø week)
Source: LAE 2019
Source: LAE 2019
Readers & visitorsVDI nachrichten & ingenieur.de » Media data
Visit trade fairs several times a year AND Position level: Senior managers total
Medium-sized companies (< 250 employees and up to 50 M EUR in turnover/without small/micro businesses) OR major companies (250+ employees or more than 50 M EUR in turnover)
Position level: Senior managers total
1415
send messages from Düsseldorf to the whole country
The specialists sections
Every Friday, VDI nachrichten off ers facts and analyses from the worlds of technology, business and society. All specialist sections report from the Düsseldorf editorial headquarters on innovative technologies, the economy and social developments.
Who are the minds behind the opinion-forming weekly newspaper for engineers? Get to know the VDI nachrichten editorial team here – subdivided into departments:www.vdi-nachrichten.com/kontakt/vdi-nachrichten-redaktionsteam/
EditorsVDI nachrichten » Media data
VDI nachrichten » Media data » Sections
1617
Issue PD CD Fairs
1 / 2 / 3 10.01.2020 02.01.2020 Nortec
10 06.03.2020 27.02.2020 METAV
10 06.03.2020 27.02.2020 LogiMAT
11 13.03.2020 05.03.2020 Twenty2X
14 / 15 + 16 + 17 / 18 03.04.2020 26.03.2020 Hannover Messe
17 / 18 24.04.2020 16.04.2020 Control
17 / 18 24.04.2020 16.04.2020 Interpack
17 / 18 24.04.2020 16.04.2020 Rapid.Tech 3D
20 / 21 15.05.2020 07.05.2020 all about automation
24 12.06.2020 04.06.2020 automatica
25 19.06.2020 10.06.2020 Sensor + Test
26 / 27 26.06.2020 18.06.2020 VDI-Kongress Automation*
37 11.09.2020 03.09.2020 AMB
43 23.10.2020 15.10.2020 Euroblech
44 30.10.2020 22.10.2020#nwing – Das
New Work Event für Ingenieure*
45 06.11.2020 29.10.2020 Vision
47 20.11.2020 12.11.2020 SPS
Issue PD CD Fairs
1 / 2 / 3 10.01.2020 02.01.2020 Nortec
10 06.03.2020 27.02.2020 METAV
13 27.03.2020 19.03.2020 Wire
13 27.03.2020 19.03.2020 Tube
14 / 15 + 16 + 17 / 18 03.04.2020 26.03.2020 Hannover Messe
17 / 18 24.04.2020 16.04.2020 Control
17 / 18 24.04.2020 16.04.2020 Interpack
17 / 18 24.04.2020 16.04.2020 Rapid.Tech 3D
20 / 21 15.05.2020 07.05.2020 all about automation
24 12.06.2020 04.06.2020 LASYS
24 12.06.2020 04.06.2020 automatica
24 12.06.2020 04.06.2020 drupa
25 19.06.2020 10.06.2020 Sensor + Test
37 11.09.2020 03.09.2020 AMB
40 02.10.2020 24.09.2020 Aluminium
40 02.10.2020 24.09.2020 Motek
41 09.10.2020 01.10.2020 Chillventa
41 09.10.2020 01.10.2020 Fakuma
42 16.10.2020 08.10.2020 Glasstec
43 23.10.2020 15.10.2020 Euroblech
45 06.11.2020 29.10.2020 Vision
45 06.11.2020 29.10.2020 Formnext
47 20.11.2020 12.11.2020 SPS
48 27.11.2020 19.11.2020 Valve World
Issue PD CD Fairs
7 14.02.2020 06.02.2020 Motorenkongress*
10 06.03.2020 27.02.2020 LogiMAT
11 13.03.2020 05.03.2020 eMobility World
14 / 15 + 16 + 17 / 18 03.04.2020 26.03.2020 Hannover Messe
19 08.05.2020 30.04.2020 ILA
23 05.06.2020 28.05.2020North American
International Auto Show (NAIAS)
25 19.06.2020 10.06.2020 EDrive*
36 04.09.2020 27.08.2020 Automechanika
38 18.09.2020 10.09.2020 InnoTrans
38 18.09.2020 10.09.2020 IAA Nutzfahrzeuge
41 09.10.2020 01.10.2020 ELIV Market Place*
42 16.10.2020 08.10.2020 eMove360°
44 30.10.2020 22.10.2020#nwing – Das New
Work Event für Ingenieure*Ingenieure*
Subject to editorial changes
Sections VDI nachrichten » Media data
Production / Infrastructure / Traffi c
Martin Ciupek, Head of Section
Editorial sectionsMechanical engineering, plant construction, production, automation, drive technology, agricultural engineering, additive manufacturing, construction / engineering, logistics (intralogistics), tools, assembly, compressed air, laser, research, research policy, biotechnology, chemistry / process engineering, food technology, food technology, health, life science, medical technology, environment, automotive, logistics (external), traffi c (ship, rail, truck), raw materials, materials, maintenance, aviation, aerospace
Key topicsProduction / Infrastructure / Traffi c
Production technologyAt least 2 pages per issue
Industry 4.0At least 2 pages per issue
Automobile & MobilityAt least 2 pages per issue
Production / Infrastructure / Traffi c
VDI nachrichten reports on Industry 4.0 and more in …
VDI nachrichten reports on Production technology and more in …
VDI nachrichten reports onAutomobiles & Mobility and more in ...
Refer to the publication calendar on page 22 for a complete list of topics.* VDI Wissensforum events; PD = Publication date; CD = Closing date
VDI nachrichten » Media data » Sections
1819
Issue PD CD Fairs
6 07.02.2020 30.01.2020 E-world energy & water
10 06.03.2020 27.02.2020 Energy Storage Europe
11 13.03.2020 05.03.2020 eMobility World
14/15+16+17/18 03.04.2020 26.03.2020 Hannover
Messe
24 12.06.2020 04.06.2020 Intersolar Europe
38 18.09.2020 10.09.2020 WindEnergy
46 13.11.2020 05.11.2020 Biogas Convention
46 13.11.2020 05.11.2020 energy decentral
Issue PD CD Fairs
1 / 2 / 3 10.01.2020 02.01.2020 CES
8 21.02.2020 13.02.2020 Moblie World Congress
11 13.03.2020 05.03.2020 Twenty2X
12 20.03.2020 12.03.2020 LOPEC
14/15+16+17/18 03.04.2020 26.03.2020 Hannover
Messe
19 08.05.2020 30.04.2020 ANGA COM
20/21 15.05.2020 07.05.2020 Photokina
24 12.06.2020 04.06.2020 drupa
25 19.06.2020 10.06.2020 Sensor + Test
34 21.08.2020 13.08.2020 gamescom
38 18.09.2020 10.09.2020 Security
41 09.10.2020 01.10.2020 ELIV Market Place*
42 16.10.2020 08.10.2020 eMove360°
43 23.10.2020 15.10.2020 Orgatec
45 06.11.2020 29.10.2020 electronica
LOPEC
Hannover Messe
ANGA COM
Photokina
Sensor + Test
gamescom
Security
ELIV Market Place*
eMove360°
Orgatec
electronica
Issue PD CD Topic
6 07.02.2020 30.01.2020 E-world energy & water
10 06.03.2020 27.02.2020 SHK
10 06.03.2020 27.02.2020 light + building
24 12.06.2020 04.06.2020 Intersolar Europe
Issue PD CD Topic
8 21.02.2020 13.02.2020 Moblie World Congress
14/15+16+17/18 03.04.2020 26.03.2020 Hannover
Messe
24 12.06.2020 04.06.2020 drupa
47 20.11.2020 12.11.2020 SPS
Sections VDI nachrichten » Media data
Editorial sectionsTelecommunications, mobile telephony, networks, telematics, automotive electronics, data protection, IT security, hardware, software, internet, cloud, chip technology, smart home, audio, media, energy, energy effi ciency, climate protection, CO2 trading, green IT, printers, printing press construction, architecture, urban planning, civil engineering, construction machinery, building technology, building equipment, building services, photo, video, connected and autonomous driving, power generation, power distribution, smart grid, smart city, e-mobility
ITC / Energy / Construction
Regine Bönsch, Head of Section
Key topicsITC / Energy / Construction
ITC & Consumer electronicsAt least 2 pages per issue
Energy & SustainabilityAt least 2 pages per issue
Building and InfrastructureAt least 1 page per issue
Industry 4.0At least 2 pages per issue
VDI nachrichten reports on Energy & Sustainability
and more in ...
VDI nachrichten reports on ITC & Consumer
Electronics and more in ...
ITC / Energy / Construction
VDI nachrichten reports on Construction and Infra- structure and more in ...
VDI nachrichten reports on Industry 4.0 and Internet
of Things and more in ...
Refer to the publication calendar on page 22 for a complete list of topics.
* VDI Wissensforum events; PD = Publication date; CD = Closing date Subject to editorial changes
VDI nachrichten » Media data » Sections
2021
VDI nachrichten » Media data » Sections / Technik Boulevard
Issue PD CD Topic
10 06.03.2020 27.02.2020 SME fi nancing
16 17.04.2020 09.04.2020 Start-up fi nancing
20 / 21 15.05.2020 07.05.2020 SME fi nancing
24 12.06.2020 04.06.2020 Start-up fi nancing
36 04.09.2020 27.08.2020 SME fi nancing
40 02.10.2020 24.09.2020 Start-up fi nancing
44 30.10.2020 22.10.2020 SME fi nancing
47 20.11.2020 12.11.2020 Start-up fi nancing
Vorbehaltlich redaktioneller Änderungen
Technik Boulevard in VDI nachrichtenWeek after week, the editorial team provides information about innovative products – with a focus on service and high benefi t for the readers. The section is popular among readers and is placed in a highly visible location on the last page of the newspaper (cover C4).
Entirely in keeping with the motto "Save the best for last", the editorial team provides articles year-round and on a weekly basis on the following subject areas:
• Automotive / commercial vehicles• Smart home• Home entertainment• Home and garden• Sports and recreation• Technical tools and gadgets
Many trade fairs provide the journalistic opportunity for these artic-les (e.g. IAA, IFA, etc.). Direct your advertising campaign planning towards the latest topics and issues in 2020. You can fi nd these at www.vdi-nachrichten.media/technik-boulevard
Current issue and topics planning for your campaign available at www.vdi-nachrichten.media/technik-boulevardFor prices see page 53.
Business / Management / Career
Peter Steinmüller, Head of Section
Editorial sectionsPolitics, economic policy, monetary policy, fi nancial policy, economic development, business start-up, technology and culture, IT-labour market, management, technology and law, career, universities, labour market, further education, education policy, society
Key topics Business / Management / Career
VDI nachrichten reports on Finance and more in ...
SectionsVDI nachrichten » Media data
FinanceAt least 1 page per issue
Refer to the publication calendar on page 22 for a complete list of topics.
PD = Publication date; CD = Closing date
Other topics on request.
Technik BoulevardVDI nachrichten » Media data
Useful product information, every week
High-visibility premium placement
on the cover(C4)
2223
Topics H1 2020Publication calendar 2020VDI nachrichten » Media data Issue overview / Trade fairs for industry / VDI Wissensforum events (selection)
Issue PD CD Fairs / special topics / special supplements
1 / 2 / 3 10.01.2020 02.01.2020
CES Las Vegas 07.01. – 10.01.2020
boot Düsseldorf 18.01. – 26.01.2020
Nortec Hamburg 21.01. – 24.01.2020
4 / 5 24.01.2020 16.01.2020
6 07.02.2020 30.01.2020 E-world energy & water Essen 11.02. – 13.02.2020
7 14.02.2020 06.02.2020 Motorenkongress* Baden-Baden 18.02. – 19.02.2020
8 21.02.2020 13.02.2020
Moblie World Congress Barcelona 24.02. – 27.02.2020
Jahrestreff en der Kaltmassivumformer* Düsseldorf 26.02. – 27.02.2020
VDI-Fachtagung Warmmassivumformung* Düsseldorf 26.02. – 27.02.2020
9 28.02.2020 20.02.2020 Legionellen aus Rückkühlwerken* Würzburg 03.03. – 04.03.2020
10 06.03.2020 27.02.2020
SHK Essen 10.03. – 13.03.2020
LogiMAT Stuttgart 10.03. – 12.03.2020
METAV Düsseldorf 10.03. – 13.03.2020
Energy Storage Europe Düsseldorf 10.03. – 12.03.2020
light + building Frankfurt 08.03. – 13.03.2020
Mittelstandsfi nanzierung
11 13.03.2020 05.03.2020Twenty2X Hannover 17.03. – 19.03.2020
eMobility World Friedrichshafen 18.03. – 22.03.2020
12 20.03.2020 12.03.2020LOPEC München 25.03. – 26.03.2020
PIAE* Mannheim 25.03. – 26.03.2020
13 27.03.2020
12.03.2020 VDI Verlag Sonderveröff entlichung Industrial Transformation
19.03.2020
Analytica München 31.03. – 03.04.2020
Wire Düsseldorf 30.03. – 03.04.2020
Tube Düsseldorf 30.03. – 03.04.2020
14 / 15 03.04.2020 26.03.2020 Hannover Messe Hannover 20.04. – 24.04.2020
Issue PD CD Fairs / special topics / special supplements
16 17.04.2020 09.04.2020Hannover Messe Hannover 20.04. – 24.04.2020
Gründungsfi nanzierung
17 / 18 24.04.2020 16.04.2020
Hannover Messe Nachberichterstattung Hannover 20.04. – 24.04.2020
Rapid.Tech 3D Erfurt 05.05 – 07.05.2020
Control Stuttgart 05.05. – 08.05.2020
IFAT München 04.05. – 08.05.2020
Interpack Düsseldorf 07.05. – 13.05.2020
19 08.05.2020 30.04.2020ILA Berlin 13.05. – 17.05.2020
ANGA COM Köln 12.05. – 14.05.2020
20 / 21 15.05.2020 07.05.2020
all about automation Essen 27.05. – 28.05.2020
Photokina Köln 27.05. – 30.05.2020
Mittelstandsfi nanzierung
22 29.05.2020 20.05.2020
23 05.06.2020 28.05.2020 North American International Auto Show (NAIAS) Detroit 08.06. – 20.06.2020
24 12.06.2020 04.06.2020
LASYS Stuttgart 16.06. – 18.06.2020
Surface Technology GERMANY Stuttgart 16.06. – 18.06.2020
automatica München 16.06. – 19.06.2020
Intersolar Europe München 17.06. – 19.06.2020
drupa Düsseldorf 16.06. – 26.06.2020
Gründungsfi nanzierung
25 19.06.2020 10.06.2020
Sensor + Test Nürnberg 23.06. – 25.06.2020
Dritev Getriebe in Fahrzeugen* Bonn 24.06. – 25.06.2020
EDrive* Bonn 24.06. – 25.06.2020
26 / 27 26.06.2020 18.06.2020 VDI-Kongress Automation* Baden-Baden 30.06. – 01.07.2020
* VDI Wissensforum events; PD = Publication date; CD = Closing date Subject to editorial changes
VDI nachrichten » Media data » Publication calendar 2020
2425
Publication calendar 2020 VDI nachrichten » Media data
Issue PD CD Fairs / special topics / special supplements
28 / 29 10.07.2020 02.07.2020
30 / 31 24.07.2020 16.07.2020
32 / 33 07.08.2020 30.07.2020
34 21.08.2020 13.08.2020 gamescom Köln 25.08. – 29.08.2020
35 28.08.2020 20.08.2020
36 04.09.2020 27.08.2020Automechanika Frankfurt 08.09. – 12.09.2020
Mittelstandsfi nanzierung
37 11.09.2020 03.09.2020 AMB Stuttgart 15.09. – 19.09.2020
38 18.09.2020 10.09.2020
WindEnergy Hamburg 22.09. – 25.09.2020
InnoTrans Berlin 22.09. – 25.09.2020
Security Essen 22.09. – 25.09.2020
Rehacare Düsseldorf 23.09. – 26.09.2020
IAA Nutzfahrzeuge Hannover 24.09. – 30.09.2020
39 25.09.2020 17.09.2020
40 02.10.2020 24.09.2020
Aluminium Düsseldorf 06.10. – 08.10.2020
Motek Stuttgart 05.10. – 08.10.2020
Gründungsfi nanzierung
41 09.10.2020 01.10.2020
Chillventa Nürnberg 13.10. – 15.10.2020
Fakuma Friedrichshafen 13.10. – 17.10.2020
ELIV Market Place* Baden-Baden 13.10. – 14.10.2020
42 16.10.2020 08.10.2020Glasstec Düsseldorf 20.10. – 23.10.2020
eMove360° München 20.10. – 22.10.2020
Issue PD CD Fairs / special topics / special supplements
43 23.10.2020 15.10.2020Euroblech Hannover 27.10. – 30.10.2020
Orgatec Köln 27.10. – 31.10.2020
44 30.10.2020
15.10.2020 VDI Verlag Sonderveröff entlichung Additive Fertigung
22.10.2020
#nwing - Das New Work Event für Ingenieure* Düsseldorf 02.11. – 03.11.2020
Internationale Tagung Landtechnik* Dresden 03.11. – 04.11.2020
Mittelstandsfi nanzierung
45 06.11.2020
22.10.2020 VDI Verlag Sonderveröff entlichung Automation
29.10.2020
Vision Stuttgart 10.11. – 12.11.2020
Formnext Frankfurt 10.11. – 13.11.2020
BrauBeviale Nürnberg 10.11. – 12.11.2020
electronica München 10.11. – 13.11.2020
46 13.11.2020 05.11.2020
Biogas Convention Hannover 16.11. – 19.11.2020
energy decentral Hannover 17.11. – 20.11.2020
Medica Düsseldorf 16.11. – 19.11.2020
47 20.11.2020 12.11.2020SPS Nürnberg 24.11. – 26.11.2020
Gründungsfi nanzierung
48 27.11.2020 19.11.2020
Valve World Düsseldorf 01.12. – 03.12.2020
Zukunftsprogramm Brückenmodernisierung* Köln 01.12. – 02.12.2020
CEGA* Baden-Baden 01.12. – 02.12.2020
49 / 50 04.12.2020 26.11.2020
51 / 52 18.12.2020 10.12.2020
* VDI Wissensforum events; PD = Publication date; CD = Closing date
Topics H2 2020Issue overview / Trade fairs for industry / VDI Wissensforum events (selection)
Subject to editorial changes
VDI nachrichten » Media data » Publication calendar 2020
2627
Düsseldorf
Essen
Hannover
Hamburg
München
Friedrichshafen
Nürnberg
Erfurt
Stuttgart
Frankfurt
Mannheim
Baden-Baden
KölnBonn
Berlin
Trade fairs VDI nachrichten » Media data
Industry trade fairs are at the centre of reporting (selection of editorial planning, subject to change)
B2B senders and receivers
VDI nachrichten readers:
No. 1 visitors of trade fairs (see page 12
Readership).
Trade fairs abroad(excerpt of editorial planning, subject to change)
VDI nachrichten » Media data » Trade fairs
2829
VDI nachrichten » Media data » Produkte Aktuell
Produkte AktuellVDI nachrichten » Media data
The perfect ad format for industry in VDI nachrichten
Produkte AktuellAll traditional ad formats from 1/1 page to 1/8 page
available
Product and technology-oriented special supplements in VDI nachrichten.
The ”Produkte Aktuell“-editorial team selects the latest technical product announcements for each publication.
Each booked ad format is best placed in a product line in the same size format as possible from the middle of the magazine.
Highly attractive advertising prices for the total circula-tion of VDI nachrichten in print and digital (e-paper).
Current technical product announcements are selected and created by the Produkte Aktuell editorial team for publication in the appropriate format.
Print example: Insertion in format 1/3 page horizontal.
Print example: Large-format ”Produkte Aktuell“: 2/3 page
Place your insert for as
little as
EUR 6,900for 1/3 page*
* gross media investment
See page 55 for more prices and formats.
3031
VDI nachrichten & ingenieur.de » Media data
VDI Verlag special supplementsin VDI nachrichten Single-topic special supplements about key technologies in industry
For 92% of VDI nachrichten readers, the special supplements are an attractive and integral part of the newspaper / e-paper. (Source: Copytest 2017)
VDI nachrichten & ingenieur.de » Media data » Crossmedia
Crossmedia
TopicAuto -
mation
Issue45
PD06.11.2020
CD22.10.2020
SPS24.11. –
26.11.2020
See page 55 for more prices and formats.
PD = Publication date; CD= Closing data; *gross media investment
TopicIndustrial
Trans-formation
Issue13
PD27.03.2020
CD12.03.2020
HMI 202020.04. –
24.04.2020
TopicAdditive manu -
facturing
Issue44
PD30.10.2020
CD15.10.2020
Formnext10.11. –
13.11.2020
CrossmediaVDI nachrichten & ingenieur.de » Media data
The contents of the VDI Verlag special supplementsare published online on a separate overview page on ingenieur.de. Individual articles from the special supplements are directlyintegrated into the CMS of the website and can be sponsoredby advertisers.
The advantage for the sponsor:• High visibility and positive image transfer
due to exclusive allocation of advertising space in thepublisher’s special digital edition.
• Economical purchasing through additional discount for“internal linking and co-branding”.
• Large-format advertising on the overview page of thepublishers’s digital special links to the sponsor’s ownhomepage.
VDI Verlag special supplementson ingenieur.dePresent the special cross media supplement contenton ingenieur.de
Place your ad for as little as
EUR 6,900for 1/3 page*
From minimum
booking volume
EUR 10,000 n/n
3233
VDI nachrichten & ingenieur.de » Media data
Print example: 8-page news tabloid supplement about the partner Singapore Econo-mic Development Board with publication on digital target group platforms.
User-friendly digital implementation, optionally including the integration of audio/video content
VDI nachrichten & ingenieur.de » Media data » Crossmedia
Please contact us directly for your
individual off er! Details on page 59
Your special supplement as an interactive reading experience using a modern scrollytelling format
Crossmedia
Customised special supplementsSpecialist communication solutionsin print and digital from a single source
Content marketingThe VDI Verlag off ers an eff ective contribu-tion to your content marketing campaign with the creation and production of product- and market-oriented special supplements.
Supplements on specialist topics are professionally researched and created on customer request. Based on a target group analysis, the special supplement makes a targeted contribution to B2B campaign planning.
Special supplements are distributed in the total circulation of VDI nachrichten and, on request, can be integrated into special editions (e.g. trade fair special distribution, display at specialist events, mailing cam-paigns).
We would be happy to publish the contents online on ingenieur.de.
3435
VDI nachrichten & ingenieur.de » Media data » Crossmedia
VDI nachrichten & ingenieur.de » Media data
VDI Verlag Expert-TalkBe a driving force for expertise in a panel discussion organised for you
Your Expert-Talk –Customisation par excellence
Digital transformation has its challenges. Often times, out-of-the box thinking with the goal of learning from others becomes mired in internal digitalisation trifl es and falls by the wayside. Things can get accomplis-hed much more quickly when learning curves and approaches that have proven successful for precursors are translated into purposeful action.
Our VDI Verlag Expert-Talks do more than just encourage an interdiscip-linary, cross-sector digitalisation dialogue in industry. Rather, the expert discussion we organise centres specifi cally around your company's exemplary response to the rapid changes of technologies and markets.
What's more: As the key player of this event marked by extensive knowledge sharing, you will be remembered as a driving force for expertise for some time to come – among roundtable participants and the audience, as much as among VDI nachrichten readers and ingenieur.de visitors we share the event with.
You determine the topic and participantsDo you have a compelling solution to a much-debated problem? And what participants can help make this a productive discussion on anything related to the selected topic? In cooperation with you, we devise a highly attractive talk setting.
Attention and reach as a result of a tailor-made campaignThe discussion, moderated by our journalist, is fl anked by a powerful, custom marketing campaign. The event is supported by a smart combi-nation of VDI Verlag's established print and digital channels with broad reach, prior to, during and after the panel discussion.
NEW!|Expert-Talk
Deliverables and service options at a glanceFull service for live eventWe assume the organisation and execution of the Expert-Talk in the form of a roundtable discussion. In addition, we provide a journalist for moderation.
Print marketingPublication of a two-page special supplement regarding your Expert-Talk in VDI nachrichten.
Online marketingPublication of a digital advertorial regarding your Expert-Talk on ingenieur.de for a term of 4 weeks. In addition, the event will be incorpora-ted into a newsletter and, on request, a special newsletter about your Expert-Talk will be distributed.
Additional marketing servicesWe would be happy to produce a special off print of the supplement for your trade fair presentation or event. On request, we also organise the distribution of the copies on-site. Additional marketing services available on request.
starting atEUR
34,900Off er details on
request
Refer to pages 6-7 for illustrative implementation examples of our Expert-Talks or visit: www.vdi-nachrichten.media/best-cases
Crossmedia
3637
VDI nachrichten & ingenieur.de » Media data » Crossmedia
VDI nachrichten & ingenieur.de » Media data
Unternehmen im BlickYour cross-media elevator pitch in VDI nachrichten and on ingenieur.de
The essence of your capabilities, featured precisely where your target group is already exploring your topics – this is the idea behind the smart cross-media format "Unternehmen im Blick" in a nutshell.
There is a simple reason behind the tremendous popularity of this new compact format among our partners: In addition to thorough readers, it also reaches those who, during times of a growing barrage of information and decreasing attention spans, have grown accustomed to hastily skimming overinformation.
We are also glad to help you summarise your best arguments – and to distribute the information to a broad audience!
NEW!
• The best your company has to off er – edited by our expert team for publication
• Publication under the title "Unternehmen im Blick" in VDI nachrichten, format: 1/4 page, corner, marked as advertisement, fl exible publication dates1
• Optional: Complete management of the implementation of content by our experts2
• Closing date: 15 working days before publication date
• Integration of the print texts into your digital company profi le• Long-term integration on ingenieur.de for the duration of
one year• Increased reach through ad in the newsletter ingenieur.de
NEWS• Link from the company profi le to your website• Option 1: Integration of your corporate video1
• Option 2: Booking of a broad-reach banner package2
Unternehmen im Blickin VDI nachrichten
Your company profi leon ingenieur.de
1 VDI Verlag reserves the right to postpone the advertisement to a subsequent issue.2 We charge an additional EUR 200 for the implementation of content.
*Source: Decision-makers acc. to LAE 2019
1 We charge an additional EUR 300 for the integration of a corporate video.2 The price depends on the desired scope of the banner package.
High-visibility formatThe essence of your capabilities, featured in a compact manner – sure to have an eff ect even with short attention spans.
Smart cross-media marketingPresentation with wide reach as a result of smart marketing via VDI nachrichten, ingenieur.de and in our newsletters.
Long-term visibilityLong-term integration of your company profi le on ingenieur.de (term: 1 year).
Full-ServiceConvenient execution: You provide the content, VDI Verlag handles the implementation, including editing your content for the implementation in print and digital formats.
Cross-media company profi le
cross-mediareach:
317,000decision-makers *
EUR 6,100Price basis fordirect booking
A smart cross-media presentation of your exceptional products, services, innovations, successes and other highlights!
Crossmedia
3839
ingenieur.de » Media data » Digital
Digitalingenieur.de » Media data
Contains one article.The following measures increase traffi c:• 1 placement in
the newsletter ingenieur.de NEWS
• Native integration on the ingenieur.de Homepage
• Term: four weeks• Link from the advertorial
to the customer‘s website• Standard social seeding
utilizing the entire social media reach of VDI Verlag
Contains one article.The following measures increase traffi c:• 2 placements each
in news letters ingenieur.de NEWS and ingenieur.de KARRIERE
• Native integration on the ingenieur.de-Homepage
• Term: four weeks• Link from the advertorial
to the customer‘s website• Standard social seeding
utilizing the entire social media reach of VDI Verlag
• Medium rectangle in portal rotation
Contains up to fi ve articles on an overview page.The following measures increase traffi c:• 2 placements each
in news letters ingenieur.de NEWS and ingenieur.de KARRIERE
• Native integration on the ingenieur.de-Homepage
• Term: four weeks• Link from the advertorial to
the customer‘s website• Premium social seeding
utilizing the entire social media reach of VDI Verlag
• Large display formats in portal rotation
More booking options and additional services:• Teaser box "Empfehlung
der Redaktion (Re-commended reading from the editorial team)" beneath all articles from a desired category
• Top ranking update: native visibility boost (like new article) at the half-way point of the term
• Additional extras on request
Advertorial Basic
From a minimum booking volume of
EUR 15,700 n/n*
Advertorial Extras
Additional advertorial services, off ers on
request
Advertorial Mini
From a minimum booking volume of
EUR 5,200 n/n*
Advertorial Small
From a minimum booking volume of
EUR 10,400 n/n*
ingenieur.de Technology, Career, News
1,513,863per monthIVW09/2019
Page Impressions
786,817per monthIVW09/2019
Visits
110,440Publisher's detail 06/2019
Fans & Followers
* Price basis for direct booking. More off ers on request.
Digital advertorialBased on the look of the media brand
Present your content in the target-group- and topic-relevant environ-ment of ingenieur.de.
Your advertorial is directly integrated in the CMS of the website and marked with “advertisement”.
Direct link from the advertorial to the customer‘s website.
The current digital coverage can be found here:www.iqdigital.de/marken/ ingenieurde/
4041
ingenieur.de » Media data » Digital
ingenieur.de » Media data
ingenieur.de Newsletter One-stop option to extend the reach of your digital campaign
Reach• 18,000 mailings
Term • 2 weeks
Newsletter-Frequencies • 4 x ingenieur.de NEWS
Options for ad formatsImplementation as display ad or native ad:• Display ad:
Various banner formats on request
• Native ad:Pure text ad or text-image combination
Reach• 82,000 mailings
Term • 4 weeks
Newsletter- Frequencies • 8 x ingenieur.de NEWS• 1 x ingenieur.de KARRIERE
Options for ad formatsImplementation as display ad or native ad:• Display ad:
Various banner formats on request
• Native ad:Pure text ad or text-image combination
Special distributionDistribution can be booked individually or as a combination:• ingenieur.de NEWS• ingenieur.de KARRIERE
Special frequenciesDesired frequencies and dates can be freely selected, depending on availability
Native ContentAre you looking to dissemi-nate your individual content through the reach of our newsletters? Feel free to talk to us any time, and we will create a suitable customised solution!
Always open to your special requests!We focus heavily on off ering individual advice, and on components that can be com-bined and allocated as needed, when it comes to our newsletter off ers. After all, we prefer to mix media cocktails that off er the most in terms of reach and impact for you.
We would be happy to speak with you about your optimal presence in our newsletters!
Regardless of whether it is through advertorials or display ads, the new ingenieur.de Newsletter off erings ensure that your corpo-rate communication is received reliably and directly by your target group: Engineers and decision-makers with an affi nity for technolo-gy. The wide reach ensures powerful and highly eff ective contacts. Place your advertising message in one of our off ered newsletters.
Place your banner ad in the new ingenieur.de Newsletter off erings and benefi t from high lead generation and up to 82,000 mailings per booking.
NewsletterB2B Basic
Package price for 2 weeks: EUR 1,600 n/n*
Package price for 4 weeks: EUR 3,500 n/n*
NewsletterB2B Plus
Newsletter ExtrasMore off ers on request
ingenieur.de Newsletter
registered users and newsletter recipients Publisher's detail 08/2019
Target groupCross-industry technophilic recipients, from engineering students to professionals.
Newsletter ingenieur.de NEWS Every Tuesday and Thursday on current daily news from and for the industry.
Newsletter ingenieur.de KARRIEREEvery fi rst or third Thursday of the month on professional career topics.
Display Ad FormatsBanner format: width 580 px, height variable up to max. 400 px, incl. external links (other formats on request).
Display Ad Closing Date 2 working days before publication date, based on availability.
49,650
NEW! for industrial
customers
VDI Verlag newsletter recipients: Current and future technical decision-makers.
up to
82,000mailings per
booking!
Digital
* Price basis for direct booking. More off ers on request.
4243
VDI nachrichten » Media data » Digital / Special ad formats
VDI nachrichten » Media data
PreLoading ad
Large and prominent when app fi rst launches: you reach your target group for 5 seconds before the content loads with a full-screen ad. Your advertising message is shown directly when the app fi rst launches.
Full-screen ad
Allocation options optimized to the environment within the E-paper pages of VDI nachrichten.
International exhibition and conferenceon the next generation of manufacturing technologies
Frankfurt am Main, 19. – 22.11.2019formnext.de
Offizieller Messehashtag #formnext
Die Additive Fertigung umgibt eine ganze Welt an Prozessen.Anstatt einer Weltreise benötigen Sie jedoch nur ein Ticket – für die Formnext!
Where ideas take shape.
Die gesamte Welt des Additive Manufacturing
Design und Software
Werkstoffe
Fertigungslösungen
Post-Processing
F&E
Pre-Processing
Messtechnik
Dienstleistungen
International exhibition and conferenceon the next generation of manufacturing technologies
Frankfurt am Main, 19. – 22.11.2019formnext.de
Offizieller Messehashtag #formnext
Die Additive Fertigung umgibt eine ganze Welt an Prozessen.Anstatt einer Weltreise benötigen Sie jedoch nur ein Ticket – für die Formnext!
Where ideas take shape.
Die gesamte Welt des Additive Manufacturing
Design und Software
Werkstoffe
Fertigungslösungen
Post-Processing
F&E
Pre-Processing
Messtechnik
Dienstleistungen
International exhibition and conferenceon the next generation of manufacturing technologies
Frankfurt am Main, 19. – 22.11.2019formnext.de
Offizieller Messehashtag #formnext
Die Additive Fertigung umgibt eine ganze Welt an Prozessen.Anstatt einer Weltreise benötigen Sie jedoch nur ein Ticket – für die Formnext!
Where ideas take shape.
Die gesamte Welt des Additive Manufacturing
Design und Software
Werkstoffe
Fertigungslösungen
Post-Processing
F&E
Pre-Processing
Messtechnik
Dienstleistungen
Title
Between P. 1/2 Between P. 7/8 Between P. 15/16
* plus production costs, if applicable
No. of copies
Price
500 EUR 2,100
1,000 EUR 2,700
2,000 EUR 4,700
3,000 EUR 6,600
Digital
E-Paper app VDI nachrichtenPreLoading ad and full-screen ad for tablet and smartphone apps (iOS and Android)
Weekly PreLoading ad price
when app fi rst launches
EUR7,200
Weekly Full-screen ad
price with placement in
VDI nachrichten EUR
4,600
Technical specifi cationsCompatible devices:only iOS- and Android-capable devices.
File formats:jpg, png, gif (static),HTML5 (static or animated),max. 40 KB
HTML5 specifi cations delivery of an HTML5 ad is possible.
3rd-party redirect:delivery of a 3rd-party redirect is possible.
Labelling:-w- high-contrast font colour,minimum 9 pt
E-paper formats• Tablet retina: 1536 x 2048 px portrait / 2048 x 1536 px landscape• Tablet standard: 768 x 1024 px portrait / 1024 x 768 px landscape• Smartphone standard: 640 x 920 px
Data
Special ad formats VDI nachrichten » Media data
Sampling campaignsin and around trade fair events
Promoters distribute copies of VDI nachrichten to defi ned target groups or trade fair visitors as part of sampling campaigns.
Campaign goals:• Promote your campaign goal, e.g. attract visitors to
your trade fair stand• Convey a positive image• Ensure high contact quality• Presence at the industry networking events
Many diff erent campaigns are possible! Costs depend on location and scope of the event. Please contact us (see page 59).
Fake Cover Wrap4-sided fake cover with full cover wrap in partial circulation. The fake cover is designed exclusively for the customer and looks like a real front page.• Fake cover wrap integrates:
· 2 title fl yer ads, right and left · 1 title strip horizontal· 3 x 1/1 page on C2, C3 and C4
• Partial circulation: up to 3,000 units• Delivery: Delivery to a German address• Closing date: 2 weeks before publication date• The copies are already included in the price.
Book your fake cover wrap
for as little as
EUR 9,200*
Banderole
Paper or plastic strips that are placed around a newspaper. • Production: Manual assembly• Partial circulation: up to 3,000 units• Delivery: Delivery to a German address• Closing date: 2 weeks before publication date • Typical width of the banderole
100 to 140 mm. Let us advise you.
• The copies are already included in the price.
Book your banderole for as
little as
EUR 2,100*
4445
VDI nachrichten » Media data » Special ad formats
*plus production costs, if applicable
*plus production costs, if applicable
Special ad formats VDI nachrichten » Media data
Full-Cover-Wrap Chessboard ad Sandwich ad (top and bottom)
Special placement and formats
Ad that fi lls the full cover of VDI nachrichten.• High visibility and advertising impact• Formats:
(C1) 249 mm w x 308 mm h(C2 to C4) 3 x 249 mm w x 371 mm h
• Closing date:2 weeks before publication date
Ad placed horizontally, off set on an editorial double page.• Example: Chessboard ad
(2 x 1/2 page horizontal) on a double page
• Formats:2 x 249 mm w x 186 mm h
• More formats on request• Closing date:
2 weeks before publication date
Ad runs horizontally as strips, editorial text in the middle.• Example: 2x 1/3 page sandwich ad• Formats:
2x 249 mm w x 124 mm h• Price: 46,500 EUR
• Can also be booked as: 2 x 1/4 page sandwich ad• Formats:
2 x 249 mm w x 93 mm h• Price: 41,000 EUR• Closing date:
2 weeks before publication date
Place your ad for only
EUR 165,300*
Place your ad for only
EUR 53,600*
Place your ad for only
EUR 41,000*
Sandwich ad (middle) U-shaped 2-column L-shaped
Ad runs horizontally as strip, editorial text in the top and bottom. • Example: 1/3 page sandwich ad• Format: 249 mm w x 124 mm h• Price: 23,300 EUR
• Can also be booked as: 1/4 page sandwich ad
• Format: 249 mm w x 93 mm h• Price: 20,500 EUR• More formats on request• Closing date:
2 weeks before publication date
U-shaped ad. • Example: U-shaped on a double page,
2-column • Panorama only possible in magazine
centre• More formats on request• Closing date:
2 weeks before publication date
L-shaped ad. • Position: left page• More formats on request• Closing date:
2 weeks before publication date
Place your ad for only
EUR 20,500*
Place your ad for only
EUR 69,400*
Place your ad for only
EUR 26,100*
Ask us about other formats. See page 59 for contact details.
4647
VDI nachrichten » Media data » Special ad formats
VDI nachrichten » Media dataSpecial ad formats
AdvertorialAdvertisements that look like editorials
Authentic example: Detailed company presentation in the style of an editorial, but in a layout diff erent from VDI nachrichten.
Present complex issues transparently.
Text and imagery with vocabulary with a personal look & feel.
Taps into readers’ thirst for information.
Format: Starting from 1/4 page ad
Advertorials can be booked with premium placements and in the Produkte Aktuell section. See pages 53 – 55 (plus design costs if needed).
Brand and image building
We will gladly design
your advertorial for you
Print example: Advertorial for SME.
Authentic example: Company portrait advertorial
Authentic example: Co-branded congratulatory advertorial
Request our advertorial guidelines!The editorial style of an advertorial creates a high degree of visibility and credibility. Advertorials are an ideal format to present comprehensive company information and diff er from the standard layout of VDI nachrichten editorial pages in both content and design. The Advertorial Guidelines give you an overview of design and labelling. You are welcome to design your own advertorial or commission VDI Verlag to do so.
Formats
Full circulationPostal dispatch
circulation
Split runs(complete Nielsen
areas)
up to 20 g EUR 134.20 EUR 145.40
each additional 5 g EUR 7.50 EUR 7.50
Minimum 105 x 148 mm
Maximum 280 x 390 mm
Loose inserts
Loose inserts are printed matter or objects (samples, CD-ROM, DVD) which are loosely inserted in the newspaper.
Delivery quantity:Full inserts are based on the widespread circulation indicated in the IVW-message valid at the time of placing the order, whereas postal sales inserts are based on the corresponding subscription circulation plus 1%. Please contact the advertising department at +49 (0) 211 6188-461 for details of delivery volumes for Nieslen area inserts.
Paper weight:Single sheets or multi-page inserts of format DIN A6 to DIN A4 must have a basis weight of at least 120 g/m2.
Loose insert rates:The IVW fi gures at the time of invoice form the basis for billing: Insert in full circulation Distributed circulationInsert in postal dispatch circulation Subscription circulationPrices for circulation splits are based upon the delivery quantity.
Partner advertising:Inserts used by more than one advertiser are only possible by special arrangement. Such inserts will be subject up to a 50 % surcharge on the basic price.
Closing date / Cancellation deadline:10 working days prior to publication.We require 5 fi nal specimen inserts when the order is placed.
Delivery to:VDI Verlag GmbHAnzeigenabwicklungVDI-Platz 140468 Düsseldorf
Nielsen areas
Fold on the longitude.
Insertion options:1. Postal dispatch circulation (subscription circulation in
Germany)2. Partial circulation (random insertion in postal dispatch
c irculation) from 5,000 units3. Partial circulation in a complete Nielsen area insert based
on postal dispatch circulation
Minimum volume: 5,000 copies.
4849
VDI nachrichten » Media data » Loose inserts
Loose inserts VDI nachrichten » Media data
CD-ROM, DVD) which are loosely inserted in the newspaper.
Circulation structure VDI nachrichten
Breakdown of distributed circulation by Nielsen areas*
Circulation (IVW III/2019) E-Paper share
Print circulation 109,933
Distributed circulation 141,430 31,648
Subscriptions 138,403 31,544
Paid circulation 139,295 31,648
Nielsen area
E-Paper circulation
Print circulation
Total circulation
I. 6,170 16,336 22,506
II. 9,842 26,260 36,102
III a. 5,382 14,777 20,159
III b. 4,774 20,013 24,787
IV. 5,695 18,531 24,226
V. 1,421 3,414 4,835
VI. 1,250 3,282 4,532
VII. 1,232 3,985 5,217
Abroad 2,061 3,184 5,245
VI. Mecklenburg-Vorpommern
VI. Sachsen-
Anhalt
VII. Sachsen
VII. Thüringen
I. Schleswig-Holstein
I. Nieder-sachen
I. Hamburg
I. Bremen
II. Nordrhein-Westfalen
III a. Hessen
III b. Baden-
Württemberg
IV. Bayern
III a. Rheinland-
Pfalz
III a Saarland
VI. Branden-
burg
V. Berlin
III b. Baden-
Württemberg
All booked loose inserts are automatically published in the to-tal e-paper circulation. Please refer to page 58 for technical information regarding PDF creation.
Bayern
* Publisher's detail
Rates for loose inserts (per 1,000 copies)
5051
VDI nachrichten » Media data » Loose inserts / Prices
VDI nachrichten » Media data
Specifi cations for loose inserts
Format (width x height): min. 105 x 148 mm (DIN A6), max. 280 x 390 mm.
Weighta) Minimum paper weight for 2-page inserts (single sheet) 120 g/m2 (the single sheet must be folded
for lower weight paper).b) Maximum weight on request.
Processing conditiona) Folding: closed on at least one side. In the case of brochures exceeding 280 mm in width, there
must always be a closed fold on a longitudinal side. Otherwise the brochures must be folded one extra time. Fanfolds, gatefolds, circular formats and oval formats are not possible.
b) Trim: all loose inserts must be cut rectangular and in the same format. Inserts must not exhibit any burring on the trim edge due to blunt cutting blades.
c) Glued-on products: postcards must always be glued to the inside of the insert. They must be glued fl ush to the fold at the top or bottom of the insert. Loose inserts with products glued to the outside and special formats like cut-out inserts or product samples are only possible on request and following submission of a specimen insert.
d) Stapling: if the inserts are stapled at the spine, the staple thickness should be suitable for the insert in question. Thin inserts should always be glued at the spine or fold.
Packaging and transporta) Delivery: At the latest 5 working days prior to publication to:
Druckzentrum Mörfelden-Walldorf, Kurhessenstraße 4 – 6, 64546 Mörfelden-Walldorf-Industriegebiet. Mo-Thu 6:30 am - 3:30 pm; Fr 6:30 am - 1:30 pm. The delivery must be marked: Loose inserts for VDI nachrichten, issue ...
b) Delivery condition: The supplied inserts must be suitable for immediate, fl awless processing without the need for any additional manual work. We cannot process inserts that are stuck together because the printing ink was not fully dry, inserts that have high electrostatic charges or inserts that have become moist. The same applies to inserts with folded corners (dog’s ears) or edges, crease folds or displaced (round) spines
c) Palletisation: The loose inserts must be cleanly stacked on sturdy pallets. Each pallet must be clearly and visibly marked using a pallet card corresponding to the delivery note. Please use Europallets
d) Layer thickness: the non-interleaved layers with straight edges should be between 80 and 100 mm high to allow easy manual picking.
PricesVDI nachrichten » Media data
(width x height): min. 105 x 148 mm (DIN A6), max. 280 x 390 mm.
Loose inserts Requirements for digital copy/artworkTexture of the data:The order directory must contain all information and elements required to produce the advertise-ment―including a text fi le listing the advertising client’s details, motif, advertisement size, publication date, sender, contact person, phone and fax number.
Address for printing materials: VDI Verlag GmbHVDI-Platz 140468 Düsseldorf
abwicklung@vdi-nachrichten.com
The same closing date applies as for advertising documents delivered by post.
Contact:Ulrike ArtzTelefon: +49 211 6188-461Telefax: +49 211 6188-310abwicklung@vdi-nachrichten.com
Please contact us
directly for your individual off er. For
details see p. 59
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VDI nachrichten » Media data » Prices
Solus ads
Size in page sections
Formatw x h (mm)
Rate (b/w or 4c)
1/1 page 249 x 371 EUR 44,600
2/3 page horizontal 249 x 248 EUR 36,100
2/3 page vertical 140 x 371 EUR 36,100
Magazine corner 194,5 x 276 EUR 29,700
1/2 page horizontal 249 x 186 EUR 27,200
1/2 page corner 194,5 x 237 EUR 27,200
1/2 page vertical 122 x 371 EUR 27,200
1/3 page horizontal 249 x 124 EUR 20,100
1/3 page corner 140 x 220 EUR 20,100
1/3 page vertical 103,5 x 371 EUR 20,100
1/4 page horizontal 249 x 93 EUR 17,500
1/4 page corner 140 x 165 EUR 17,500
1/5 page horizontal 249 x 60 EUR 14,100
1/5 page vertical 49,5 x 371 EUR 14,100
PricesVDI nachrichten » Media data
Premium placements
Size in page sections
Placement Format w x h (mm)
Rate (b/w or 4c)
Opening Spread Pages 2 + 3 528 x 371 EUR 112,300
Center Page (2 x 3/5 S.) After page 6 / 7 on request and when available 274 x 371 EUR 70,700
1/1 page Page 3 249 x 371 EUR 51,700
1/2 page horizontal Page 3 249 x 186 EUR 31,600
1/3 page horizontal Page 3 249 x 124 EUR 23,300
1/3 page corner Page 3 140 x 220 EUR 23,300
1/4 page horizontal Page 3 249 x 93 EUR 20,500
1/4 page corner Page 3 140 x 165 EUR 20,500
1/4 page horizontal (C4) C 4 249 x 93 EUR 20,500
Island ad After page 7 on request and when available 140 x 140 EUR 14,500
Skyscraper After page 7 on request and when available 49,5 x 352 EUR 12,600
Section head left After page 6 on request and when available 68 x 40 EUR 2,800
Premium placements (title page)
Size in page sections
Placement Format w x h (mm)
Rate (b/w or 4c)
Title strip ad Title page bottom 249 x 68 EUR 29,900
Flip ad Title page lower right 74 x 74 EUR 11,900
Title flyer right or left under title header 45 x 45 EUR 6,400
Title earpiece left or right next to title header 26 x 26 EUR 4,400
Advertorials with premium placement
All formats in mm. Print through gutter: 30 mm width. Other formats available on request. All prices excl. sales tax.
Size in page sections
Placement Format w x h (mm)
Rate (b/w or 4c)
1/1 page Page 3 249 x 371 EUR 51,700
1/2 page horizontal Page 3 249 x 186 EUR 31,600
1/4 page corner Page 3 140 x 165 EUR 20,500 See pages 46 / 47 for more details on advertorials.
1/1 page 2/3 page vertical
1/3 page horizontal
1/5 page horizontal
2/3 page horizontal
1/2 page horizontal
1/4 page horizontal
1/3 page vertical
1/2 page vertical
1/5 page vertical
Magazine corner
1/4 page corner
1/2 page corner
1/3 page corner
Title earpiece
Title strip horizontal
Title flyer
Flip ad
Skyscraper Section head left
Island ad
1/4 page horizontal strip
1/4 page corner
1/4 page horizontal
1/1 page 1/3 page corner
1/2 page horizontal
1/3 page horizontal
Centre page (2 x 3/5)
Opening spread
1/1 page 1/2 page horizontal 1/4 page corner
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VDI nachrichten » Media data » Prices
VDI nachrichten » Media data
Text ads
Size in page sections
Format w x h (mm)
Rate (b/w or 4c)
Text ad “L” 85,5 x 100 EUR 11,400
Text ad “M” 67,5 x 100 EUR 8,900
Text ad “S” 49,5 x 100 EUR 6,400
VDI Verlag special supplements
Produkte Aktuell
Size in page sections
Format w x h (mm)
Rate (b/w or 4c)
1/1 page 249 x 371 EUR 15,500
Magazine corner 194,5 x 276 EUR 10,100
1/2 page horizontal 249 x 186 EUR 9,300
1/3 page horizontal 249 x 124 EUR 6,900
1/3 page corner 140 x 220 EUR 6,900
1/4 page horizontal 249 x 93 EUR 6,100
1/4 page corner 140 x 165 EUR 6,100
Title flip ad 97,5 x 90 EUR 5,400
Title strip small 249 x 30 EUR 5,700
Title strip large 249 x 68 EUR 12,700
Size in page sections
Placement Format w x h (mm)
Rate (b/w or 4c)
1/1 page Best possible in second half 249 x 371 EUR 15,500
Magazine corner Best possible in second half 194,5 x 276 EUR 10,100
1/2 page horizontal Best possible in second half 249 x 186 EUR 9,300
1/3 page horizontal Best possible in second half 249 x 124 EUR 6,900
1/3 page corner Best possible in second half 140 x 220 EUR 6,900
1/4 page horizontal Best possible in second half 249 x 93 EUR 6,100
1/4 page corner Best possible in second half 140 x 165 EUR 6,100
1/6 page corner Best possible in second half 85,5 x 168 EUR 4,600
1/8 page corner Best possible in second half 85,5 x 128 EUR 4,100
Text ad „S“ Text ad „M“ Text ad „L“
Panorama and tunnel ads
Size in page sections
Format w x h (mm)
Rate (b/w or 4c)
2 x 1/1 page panorama 528 x 371 EUR 92,800
2 x 1/2 page panorama 528 x 186 EUR 57,700
2 x 1/3 page panorama 528 x 124 EUR 43,600
2 x 1/3 page tunnel 310 x 220 EUR 43,600
2 x 1/4 page tunnel 310 x 165 EUR 38,800
All formats in mm. Print through gutter: 30 mm width. Other formats available on request. All prices excl. sales tax.
1/1 page 1/2 page horizontal 1/4 page corner
See pages 28 / 29 for more details on Produkte Aktuell.
See pages 30 / 31 for more details on special supplements.
Advertorials
Size in page sections
Format w x h (mm)
Rate (b/w or 4c)
1/1 page 249 x 371 EUR 44,600
1/2 page horizontal 249 x 186 EUR 27,200
1/4 page corner 140 x 165 EUR 17,500 See pages 46 / 47 for more details on advertorials.
Prices
2x 1/4 page tunnel
2x 1/2 page panorama
2x 1/3 page tunnel
2x 1/3 page panorama
2x 1/1 page panorama
1/1 page
1/3 page horizontal
1/2 page horizontal
1/4 page horizontal
Title strip large
1/2 page vertical
Magazine corner
1/4 page corner
1/6 page corner
Title flip ad
1/8 page corner
1/3 page corner
Title strip small
5657
VDI nachrichten » Media data » General Terms and Conditions of Business
General Terms and Conditions of BusinessVDI nachrichten » Media data
General Terms and Conditions of Business01. In accordance with the following General Terms and Conditions of Business, an “Advertising Order” is the Contract between the Publisher and the Advertising Client for the publication of one or more advertisements or other advertising material (hereinafter collectively referred to as “Advertisements”) by an advertiser or other party (hereinafter collectively referred to as “Advertising Client”) in a newspaper or magazine for the purpose of dissemination. Any Advertising Order shall only become legally binding once it has been confirmed in writing by the Publisher.02. A “Contract” is the agreement between the Publisher and Advertising Client regarding the publication of Advertisements in accordance with the discounts or rebates granted to the Advertising Client as per the Publisher’s price list, with the relevant publication only taking place upon call-up. Discounts shall not be granted to companies whose business purpose is, among other things, to place advertising orders on behalf of various advertisers for the purpose of claiming joint discounts. If the right to call up individual advertisements is granted within the framework of a contract, the Advertising Order must be processed within one year of the publication of the first advertisement, provided that the first advertisement is called up and published within one year of the conclusion of the Contract.03. If individual or multiple call-ups of a Contract are not fulfilled due to circumstances for which the Publisher is not responsible, then the Advertising Client shall be entitled, notwithstanding any further legal obligations, to reimburse the Publisher for the difference between the discount granted and the discount actually accepted. Unless otherwise agreed, the Advertising Client shall have a retroactive claim to a discount corresponding to its actual calling for publication of advertisements within an annu-al period.04. With respect to the calculation of the acceptance quantities, text millimetre lines will be converted into advertising millimetres based upon price.05. Advertising Orders for advertisements and third-party supplements that are to be published only in designated issue numbers, designated editions or in designated locations within the publication must be received by the Publisher in sufficient time to enable the Advertising Client to be notified before the advertising closing date if the order cannot be executed in the desired way. Classified advertisements will be printed in the respective section without the need for an explicit agreement.06. “Editorial Advertisements” are Advertisements that border on at least three sides with text and do not share a border with any other Advertisements. Advertisements, which are not recognizable as advertisements due to their editorial layout, shall be clearly labeled as such by the Publisher.07. Without accepting an explicit obligation to evaluate the Advertisement, the Publisher reserves the right to refuse Advertisements―including individual calls for publication in accordance with a contractual conclusion―in particular if―their content violates laws or official regulations, or―whose publication is unreasonable for the publisher due to, among other things, the content, design, origin or technical form, or―Advertisements which contain Advertisements by third parties or for third parties. Orders for other advertising materials are only binding for the Publisher after presentation of the sample and its approval. Insofar as the Publisher does not make use of its right of refusal with regard to advertising materials that contain Advertisements from third parties or for third parties (joint-advertising), these shall require the Publisher‘s prior written declaration of acceptance in each individual case. This shall entitle the Publisher to levy a joint-advertising surcharge. The Advertising Client shall be notified immediately of the rejection of an Advertisement or other advertising material.08. The Advertising Client shall be responsible for the timely submission of the advertising text and flawless print documents or other advertising material. Costs incurred by the Publisher for alterations to the print artwork requested by the Advertising Client or for which the Advertising Client is responsible shall be borne by the Advertising Client. The Contract is concluded for the title in question in accordance with the specifications in the Publisher’s price list as well as in the confirmation of order, the customary nature of the advertisements within the scope of the possibilities offered by the printing documents and the technology used by the print shop.
09. Print documents will only be returned to the Advertising Client when specifically requested. The obligation to retain the print documents shall end three months after the first publication of the advertisement or other advertising material.10. If the publication of the Advertisement does not correspond to the contractually agreed quality or service, the Advertising Client shall be entitled to a reduction in payment or a defect-free substitute advertisement or substitute publication of the other advertising material, but only to the extent that the purpose of the advertisement or the other advertising material has been affected. The Publisher has the right to refuse a substitute advertisement or substitute publication if―this requires expenditure which, having regard to the subject matter of the obligation and the principle of good faith, is manifestly disproportionate to the Advertising Client‘s interest in performance, or―this would only be possible for the Publisher at disproportionate cost. If the Publisher allows a reasonable deadline for the substitute advertisement or the substitute publication of the other advertising material to elapse, or if the substitute advertisement / substitute publication is again not free of defect, the Advertising Client shall have a right to a reduction in payment or cancellation of the order. Cancellation of the order is excluded in the event of insignificant defects in the advertisement or publication of the other advertising material. Complaints in the event of hidden defects must be lodged within one year of the statutory commencement of the limitation period. The Publisher shall be liable for all damages, regardless of whether arising from a breach of contractual obligations or from unauthorised acts in accordance with the following provisions: In the case of gross negligence, liability in commercial transactions shall be limited to compensation for the typical foreseeable damage; this limitation shall not apply if the damage was caused by legal representatives or vicarious agents of the Publisher. In the case of simple negligence, the Publisher shall only be liable if an essential contractual obligation has been breached. In such cases, liability is limited to the typical foreseeable damage. The Publisher shall be liable in accordance with the statutory provisions for claims under the German Product Liability Act (Produkthaftungsgesetz) and in the event of injury to life, limb or health. Complaints must be lodged―except in the case of hidden defects―within four weeks of publication. All claims against the Publisher arising from contractual breach of duty shall become statute-barred one year after the statutory commencement of the limitation period, unless they are based on wilful misconduct.11. Proofs shall be supplied only upon express request. The Customer shall assume responsibility for the correctness of the returned proofs. The publisher shall take into account all error corrections that are notified to it by the closing date for advertisements or within the deadline set when sending the proofs.12. If no special size specifications have been provided, then the actual printing size will be based upon the typical printing size for the respective type of Advertisement.13. The invoice must be paid within the period indicated in the price list, unless a different payment period or advance payment has been agreed in writing. Any discounts for early payment will be granted according to the price list.14. In the event of payment default or if a payment extension is granted, conventional interest and collection costs shall be charged. In the event of payment default, the Publisher may suspend the further execution of the current order until payment is received and may demand prepayment for the remaining advertisements. If there is reasonable doubt regarding the Advertising Client’s ability to pay, the Publisher is entitled, even during the term of the transaction and prior to the commencement of a new business relationship, to make the publication of further advertisements dependent upon advance payment of the amount charged and settlement of unpaid invoices, regardless of previously agreed terms of payment.
15. Upon request, the Publisher shall provide a clipping of the advertisement. Depending on the type and scope of the advertising order, advertising sections, individual whole pages or complete reference copies of the publication shall be supplied. If it is no longer possible to obtain a copy of the publication, this shall be replaced by a legally binding certificate from the publisher confirming the publication and distribution of the advertisement.16a. Subject to the provisions of Clause 16b, a reduction in circulation may be grounds for a price reduction―as specified in Sentence 2 below―in the case of a standing Advertising Order for multiple advertisements, if the overall average circulation falls below the promised circulation in the year of insertion beginning with the first advertisement. A reduction in circulation shall only be deemed a defect warranting the Advertising Client to a reduction in price if and to the extent that, in the case of a guaranteed circulation of up to 50,000 copies, the reduction exceeds at least 20 percent; in the case of a guaranteed circulation of up to 100,000 copies, the reduction exceeds at least 15 percent; in the case of a guaranteed circulation of up to 500,000 copies, the reduction exceeds at least 10 percent; and, for a guaranteed print run of more than 500,000 copies, the reduction exceeds at least 5 percent. A reduction in circulation for reasons specified in section 23 shall not be considered. The circulation upon which the guarantee is based is the total paid circulation as defined by IVW. This is calculated for the year of insertion on the basis of the circulation average of the four quarters prior to the year of insertion, unless an absolute circulation figure has been stated by the publisher as an express guarantee in the respective price list. Entitlement to a price reduction is contingent upon a discountable contract on the basis of the volume discount scale and for at least three issues. The basis for the calculation of the price reduction is the order per company, except for a charge by brands, which is to be defined at the time of the granting of the order. The possible circulation reduction shall be calculated as the balance of circulation over-runs and circulation under-runs of the documented publications within the year of insertion. The refund will be made at the end of the campaign on the basis of a credit note issued against the Advertising Customers’ net invoice, taking into account any agency fees already granted as a credit in kind or, if this is no longer possible, as a cash refund. In addition, claims for price reductions shall be excluded if the Publisher has informed the Advertising Client of the reduction in circulation in sufficient time to withdraw from the contract before publication of the advertisement.16b. (Special provision in the event of reduction in the circulation of magazines publishing issue-related circulation data) Notwithstanding subsection 16a, a reduction in circulation for titles which publish issue-related circulation data only provides justification for a reduction in price, if and to the extent that the reduction in circulation exceeds 10 percent for a circulation (guaranteed circulation) up to 500,000 copies and 5 percent for a circulation of more than 500,000 copies. A reduction in circulation for reasons specified in section 23 shall not be considered.17. The Publisher shall exercise the diligence of a prudent businessman for the safekeeping and timely forwarding of offers in the case of box number advertisements. Registered and express letters in response to box number advertisements will be forwarded by regular mail. Responses to box number advertisements shall be kept for four weeks. Letters that are not collected within this period will be destroyed. The Publisher shall return valuable documents without being obliged to do so. The Publisher may be granted the right, on an individual contract basis as a representative, to open incoming offers in the declared interest of the Advertising Client. Letters exceeding the permissible A4 format (weight 1,000 g), as well as goods, books, catalogues and parcels are excluded from forwarding and will not be accepted. However, an acceptance and forwarding can be agreed in exceptional cases in the event that the Advertising Client assumes any and all resulting fees/costs.18. Place of performance is the Publisher‘s registered office. In the case of business transactions with commercial entities, legal entities under public law or special funds under public law, the place of jurisdiction for legal actions is the publisher‘s registered office. Insofar as the publisher‘s claims are not asserted in payment reminder proceedings, the place of jurisdiction for non-commercial entities is determined by their place of residence. If the Advertising Client‘s domicile or habitual residence, even in the case of non-commercial entities, is unknown at the time of bringing an action or if the
Advertising Client has moved his domicile or habitual residence out of the area of application of the law following conclusion of the contract, the place of jurisdiction shall be the Publisher‘s registered office.19. Advertising brokers and agencies shall be obliged to comply with the Publisher‘s price list in their offers, contracts and invoices with advertisers.20. Changes to the Publisher’s advertising price list shall also apply to ongoing orders from the moment the changes come into effect. This shall not apply to contracts concluded with non-commer-cial entities for orders that are due to be fulfilled within four months.21. If a joint discount is claimed for companies affiliated within a group, written verification of the group status of the Advertising Client is required. Companies affiliated within a group under this provision are companies involving a capital shareholding of at least 50 percent. In the case of joint-stock companies, group status should be verified by means of confirmation provided by an auditor or by submission of the group’s most recent annual report, in the case of partnerships, group status should be verified by submission of an extract from the register of companies. The verification must be provided within the first half of the contract period. Subsequent verification cannot be recognised retroactively. Group discounts always require express, written confirmation by the Publisher. Group discounts are only granted for the period that the company is a member of the group. Notification should be provided immediately the company ceases to be a member of the group; the group discount also ceases when the company is no longer a member of the group.22. The Advertising Client guarantees that he holds all the necessary rights for placing the Advertisement. The Advertising Client bears sole responsibility for the content and legal permissions relating to the copy and images made available for placement of the Advertisement or other advertising material. The Advertising Client indemnifies the Publisher from all claims by third parties which may arise as a result of infringement of statutory regulations or on account of regulations defined under legislation governing the press pursuant to the Advertising Order. Furthermore, the Publisher shall also be indemnified against the expense of any defence in legal proceedings. The Advertising Client shall support the Publisher in good faith by providing information and documents required to defend against legal proceedings brought by third parties. The Advertising Client shall transfer to the Publisher all necessary rights relating to copyright, licensing, production and related rights for use of the advertisement in print and online media of all types, including the Internet, in particular the right of reproduction, dissemination, transmission, broadcasting, making available in public, retrieval and access from a database, in the scope required in relation to time and content for purposes of implementing the Advertising Order. In all cases, the aforementioned rights shall be transferred without limitation of place.23. If operations are interrupted, or in cases of force majeure, illegal industrial disputes, unlawful seizure, traffic delays, general shortages of raw materials or energy, and similar circumstances – in the Publisher’s business operations or in those of third-party companies which the Publisher uses in fulfilment of its obligations―the Publisher shall have a claim to full payment for the published advertisements, insofar as the publication in question was distributed at 80 percent of the average paid-for circulation over the past four quarters, or was guaranteed in some other way. If the circulation is lower, the invoiced amount shall be reduced at the same ratio as the proportion of the guaranteed circulation to the actual circulation. Reductions in circulation for reasons defined in sentence 1 will not be taken into account pursuant to section 16 of the General Terms and Conditions of Business.24. Advertorials are externally produced sections, and must differ clearly in form and presentation from the editorial sections of the newspaper/magazine (in typography, graphic elements, colour schemes, column layout). They contain text and advertisements produced by third parties. They are to include their own masthead. The Publisher marks advertorial content with the word “advertise-ment” without prior consultation. The Publisher reserves the right to publish an authentic sample and to set special prices for special publications. The advertorial must be submitted to the Publisher at least 10 working days before the end of the printing deadline for review and approval.
5859
VDI nachrichten » Media data » Technical information / Publisher's details
VDI nachrichtenVDI nachrichten » Media data
Technical requirements for digital printing materialOperating system Windows and Apple MacintoshProgrammes InDesign CC (2015), Illustrator CC (2015) (max. Version)File formats EPS, PDF All fonts and images used in the ad must always be supplied. Colour images in CMYK. Alterna-tively, texts can be converted into character paths (exported as curve).
Colour separationColour should be delivered non-separated; please do not use RGB or LAB data. The color values are available on request.Image resolution240 dpi for colour and grey tone images and 1,270 dpi for line drawings. Please use “IFRAnewspaper26v5.icc” for your colour management workflow.
Address for printing material VDI Verlag GmbH VDI-Platz 1, 40468 Düsseldorf abwicklung@vdi-nachrichten.com
Technical information print
Technical information regarding PDF creation for e-paper loose inserts Screen PDF version 1.6 or higher
Tonal value Shadow dot up to max. 95 %, light dot can run to white (less than 3 %)Full tonal density For an average tone (40 %) please consider a dot gain of 26 % Screen angle C (Cyan) = 15°, B (Black) = 135°, M (Magenta) = 75°, Y (Yellow) = 0°Total ink coverage Max. 220 %Minimum font size Positive 6 point, negative 8 point, screened 12 pointMinimum line widths Positive 0.5 point, negative 1.0 point
Color mode RGBResolution 150 dpiLogos, graphics Convert vector graphics and third-party ads into "png" prior to placement. Do not use any EPS, PDF/X-3 or other PostScript formats.Print signatures no (individual pages without crop marks)
Write protection withoutFonts embedForm fields withoutTransparencies allowed (live transparencies possible if file formats are used during export which support live transparency)Transparency reduction no
Printing process coldset, newspaper rotary printingType area 249 mm x 371 mmProcess controls Process parameters for newsprint „IFRAnewspaper26v5.icc“Printing method Negative offset printingScreen width 48 lines/cmScreen dot Moderate chain point
Publisher’s detailsVDI nachrichten » Media data
Additional informationPublisher’s details
Terms and Conditions of BusinessAll Advertising Orders are subject to the publisher’s General Terms and Conditions of Business (see Page 56).
Bank detailsCommerzbank AGIBAN: DE59 3008 0000 0214 0020 00 SWIFT / BIC: DRES DE FF 300Creditor-ID-Nr.: 1400000000070624
Sales TaxThe applicable rate of statutory sales tax shall be added to all orders at the time of performance.
Payment termsPayable net within 14 days of invoice, with 2 percent discount for direct debits
Agency fee 15 percent of the customer’s net invoice
Deadlines and additional informationAd closing date, ad copy date, and cancellation deadlines: 6 working days prior to publication, 12:00 noon. The cancellation dates are the same as the ad closing dates. All advertisement orders are subject to the publisher's terms and conditions.
Media information www.vdi-nachrichten.media
Publication frequency weekly, Fridays
All illustrations presented in this media data are examples from weekly newspapers published between 2015 and 2019.
Picture credits AdobeStock/Gorodenkoff (P. 1, 10); Iris Klöpper (P. 2, 6, 4, 34, 35); Joschka Völkel/mylk+honey (P. 7); AdobeStock/rcfotostock (P. 14); vege (P. 14, 15, 16, 18, 20); AdobeStock/vegefox.com (P. 26); AdobeStock/Waler (P. 43) Publisher VDI Verlag GmbH, VDI-Platz 1 , 40468 Düsseldorf Telephone: +49 211 6188-0
Advertising orders and printing materialsUlrike ArtzTelephone: +49 211 6188-461Telefax: +49 211 6188-310abwicklung@vdi-nachrichten.com
Media enquiries
Karsten SchillingHead of Digital and Print AdvertisingTelephone: +49 211 6188-190Telefax: +49 211 6188-97190kschilling@ vdi-nachrichten.com
VDI nachrichten Süddeutsche Zeitung Media GmbH is the exclusive print marketer of this leading target group publication for engineers and decision-makers from technical management. We would be happy to discuss your individual advertising options with you. VDI nachrichten is the weekly newspaper read by engineers, and is Germany's authority publication on technology, business and society.
Contact www.sz-media.de
Petra Seelmann-MaedchenMedia consultantTelephone: +49 211 6188-191Telefax: +49 211 6188-97191pmaedchen@vdi-nachrichten.com
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