Post on 03-Feb-2016
description
Vancouver IslandTourism Outlook
Dave PetrykPresident and CEO
Embedded PowerPoint VideoBy PresenterMedia.com
$20 Million
How’s Business• International Arrivals
• US Overnight +4.6%• Asia/Pacific +7.8%• Europe
+0.9%
• Airports• Victoria +2.2%• Nanaimo +20.7%• Comox -
4.5%
• BC Ferries• Main Routes +0.5• Inside Passage -3.8%
• Hotel Occupancy• Vancouver Island +2.3%• Greater Victoria +2.8%• Nanaimo +3.1%• Campbell River +1.6%
• Daily Rate• Vancouver Island +4.4%• Greater Victoria +6.3%• Nanaimo +0.1%• Campbell River +3.1%
Strategic Highlights
• Continued Focus on BC, AB and WA• Building on the use of EQ and Prizm• Enhanced focus on length of stay and referral• Growing the awareness of the value of
tourism and support of the tourism industry• Enriching the corporate culture
Special Projects
• Powering Economic Alignment and Growth through Tourism
• Vancouver Island and Sunshine Coast Trails Strategy
• New Corporate Web Sitetourismvi.ca
Marketing Highlights
• CTV Spring/Summer Campaign
– 4 week buy-in– 95+ 15 sec– Choice of market
• Go Vancouver Island• Publication Websites• Vancouver Island
Residents