Post on 11-Jan-2016
VAM: Value, Authority, MotivationProofs involving ethos and pathos address these appeals
to the audience and can have great persuasive powerhttp://www.motorward.com/2013/02/jeep-super-bowl-ad-narrated-by-oprah-video/
7min write-How does this commercial use ethos and pathos to convince the consumer to buy? Does this combo of famous voice(ethos) and American Values (pathos) have great persuasive power?
Sources and Types of Proof
Minnis
Primary SourcePresent during an experience or time period
Offer an inside view of a particular event
StraighStraight from t from
the the horse’s horse’s mouth!mouth!
Examples of Primary SourcesDiary of Anne Frank Diary of Anne Frank
WWII history The Constitution of The Constitution of
CanadaCanadaCanadian history
A current scientific A current scientific journal article journal article reporting NEW reporting NEW research, discovery, research, discovery, or findings or findings Science
Weavings and potteryWeavings and potteryNative American
history
Secondary Source
Secondary sources provide interpretation and analysis of primary sources.
Secondary sources are one step removed from the original event or "horse's mouth."
Examples of Secondary Examples of Secondary Sources:Sources:Britannica OnlineBritannica Online
encyclopediaencyclopediaAmerican National American National
Biography (database) Biography (database) Critic’s review Critic’s review
analyzing a play, analyzing a play, poem, novel, or poem, novel, or short story short story
Magazine or Magazine or newspaper article newspaper article about events or about events or people people
Political commentary Political commentary about an electionabout an election
Aristotle’s Categories of Proof
Physical Evidence ‘Laid on the table’
Thoughtful Persuasion
Logos Ethos Pathos
Physical Evidence:
Can you lay it on the table?
Ethos=Authority Opinions Judgments Impressions
Ethos: • Reputation• Credentials• Respect for
character and experience
Pathos=Motivation
FeelingsMotivesValues
Pathos: Emotion
• Ideals• Beliefs• Ethics and
morals
Logos=Reason Common
sense Logic Understanding
Logos: Objective Evidence• Facts• Statistics• Real examples
How to test the PROOF-1. Is the evidence relevant
to the claim?2. Does your evidence reach
the conclusion correctly? Or are you reaching?
3. Is the evidence up to date?
4. Is it slanted to work?
Tests of Validity-ActivityWith your groups, you will…Finish Audience Analysis-MonFinish Claim/Warrant/Support-MonAnd….1.Trade your annotated bibliography within your groups2.Groups look for a source example of Logos, Ethos, and Pathos
a) Label on their Ann. Bib.b) Explain-How does it support that it is Logos, Ethos, and
Pathos? Next to each source AND if they are missing one L/E/P suggest to them how they can add it into their research!
Put your names at the top/type up your answers! Turn in!Source/Cards Notecards due Monday=5 source cards/10
notecardsPaper Length=2,000-2,500 words (4-5 pages)