Michael Porter’s

Firm’s Infrastructure: Offices, Outlets & ‘Factories’

Human Resource Management:

56000 employees

Technology: Dyeing, Spinning & Weaving

Procurement: Custom Silk from China

Inbound Logistics

Operations

Outbound Logistics

Marketing & Sales

After designing, Co-ordinating Company in

Northern Italy handles

procurement from China

Coordinating company helps

dye, spin & weave the silk

Finished garment is produced,

showcased at the fashion

shows & stored

$30000 Dress$2000 Dresses

$500 Shoes$50 - 100 Perfumes

represent theBRAND

Thank You