presents

The Ladder Of Engagement

www.PRSmith.org

Social media is

the biggest change

since the

industrial revolution.

Business Week (2005)

Ladder Of Engagement

• Embraces Web2.0/Social Media

• Nurtures Customer Engagement %

• Strengthens Brand Loyalty

• Asks What Business Are We In

….value chain …..value network

…amidst Hyper Competition……..

even Alien Implant Removals are in a hyper competitive market

And although it might make a great gift For your mother-in-law.....

This is a far better gift!

Let’s see how the ‘Ladder of Engagement’ can develop the appetite for sportsmanship

Ladder Of Engagement

Secures Customer

Engagement

Strengthens Brand

Loyalty

As customers

move up

© PR Smith.org

www.prsmith.org

Ladder Of Engagement © PR Smith.org

www.prsmith.org

Products

Processes ↑

Brands ↑

Ads

↑

Ideas ↑

Discussions

(& sharing) ↑

Reviews ↑

Ratings

Ladder Of Engagement © PR Smith.org

www.prsmith.org

Products

Processes ↑

Brands ↑

Ads

↑

Ideas ↑

Discussions

(& sharing) ↑

Reviews ↑

Ratings

Collab-orative Co-Creation

Products

Processes ↑

Brands ↑

Ads ↑

Ideas ↑

Discussions ↑

Reviews ↑

Ratings ┘

www.homedepot.ca

Products

Processes ↑

Brands ↑

Ads ↑

Ideas ↑

Discussions ↑

Reviews ↑

Ratings ┘

www.ideastorm.com

Products

Processes ↑

Brands ↑

Ads ↑

Ideas ↑

Discussions ↑

Reviews ↑

Ratings ┘

www.chevrolet.com/tahoe/

Products

Processes ↑

Brands ↑

Ads ↑

Ideas ↑

Discussions ↑

Reviews ↑

Ratings ┘

www.boeing.com/commercial/787family/

Products

Processes ↑

Brands ↑

Ads ↑

Ideas ↑

Discussions ↑

Reviews ↑

Ratings ┘

www.pods4jobs.com

Products

Processes ↑

Brands ↑

Ads ↑

Ideas ↑

Discussions ↑

Reviews ↑

Ratings ┘

www.innocentive.com

Products

Processes ↑

Brands ↑

Ads ↑

Ideas ↑

Discussions ↑

Reviews ↑

Ratings ┘

www.myelinrepair.org

Products

Processes ↑

Brands ↑

Ads ↑

Ideas ↑

Discussions ↑

Reviews ↑

Ratings ┘

www.threadless.com

Now let’s apply the ladder to this sportsmanship book, club & campaign

www.Great MomentsOf

Sportsmanship. com

Excerpt:

When war

stopped &

enemies

played football

together on

Christmas Day

1914

www.Great MomentsOf

Sportsmanship. com

Style:

emotional

stories

tapping into

something

deep inside

us…….

The Mexican

goalkeeper’s

father had

just died &

the Iranian

keeper

showed his

respect .

2006

www.Great MomentsOf

Sportsmanship. com

Style:

2 minute short

stories supported

by interesting

visuals. Yes, the

unidentified

flying object in

the back-ground

is a streaker

diving into the

lake during a

crucial Ryder

Cup golf match

in Ireland 2006.

Download

the poster &

pass it on

Download

the stories &

pass them

on

Download

Book cover &

pass it on

www.GreatMomentsofSportsmanship.com www.PRSmith.org