What the Hell UX is ?

By Zakir Hussainzakir@ilminnovates.com

Back to History

Ad Agency Provides Outside Point of view to the effort of selling a client products or services

Someone…Someone …Someone

With

Silly Names

Who Works?

Accounts Data People

Planner ProductionCreative Developer Media

Parallely Software company ?

This Structure Worked Until

Digital Shook it up

Time was changing

Welcome to the

Attention Age

All because of them

What Mattered

New Brand For

New Channel New Technology New consumerExpectations

In Turn

A new

Need emerged

Understand New Adaptive Behavior

Provide MessageVia New Channels

Support UserGenerated Content

Host ExperienceCross Channels

One Objective

Support User

And so the Gap

Emerged

Agency needed User Advocate

So began the Idea

OMG...What the Hell

So Many Roles …Acronyms

So lets make it Simple

What’s UX