Developing a Website Content Strategy

Rebecca Blakiston

Website Product Manager

Associate Librarian

@blakistonr

UX Unconference | University of Arizona Libraries | December 6th, 2013

Content strategy plans for the creation, publication, and governance of useful, usable content.

Meet Kristina Halvorson

@halvorson

Audit

Consider goal and scope.

Create a spreadsheet.

Go through your website. Capture every web page you find.

Clean up what you find.

Share what you find broadly.

Oh geez, look

at the mess

we’ve made…

Analysis

What is the purpose to your content?

What is the current process?

Create editorial standards.

Strategy

Talk to everyone involved.

Define content roles and responsibilities.

Role Responsibility

Requestor Requests new content, content edits, or content

deletions

Provider Provides content for publication on the web

Manager Edits, improves, and manages the lifecycle of web

content

Reviewer Reviews content before it’s published on the web

Publisher Publishes content to the web

Establish workflows.

Requestor requests a page

Provider creates content

Manager creates web page

Reviewer approves web page

New web page is created

Use your content inventory.

Write like a human.

Think like a robot.

Sara Wachter-Boettcher

@sara_ann_marie

Provide resources and training.

Learn more.

Questions

Rebecca Blakiston

blakistonr@u.library.arizona.edu

@blakistonr