Journalism Website

 Nathan Hull :: Rebekah Peterson :: Sarah Funk

University of Washington 

Agenda

1.Goals & Objectives2.Competitive Analysis3.Audience Overview4.Personas5.Site Map6.Technical Specifications7.Wireframes8.Conclusion

Goals & ObjectivesGoals for the Website:• Well organized• Visually compelling and professional• Offers competitive advantages• Essential tool 

Success Factors:• Complete, clear project deliverables• Communicate what is unique• Evidence to back up conclusions

Agenda

1.Goals & Objectives2.Competitive Analysis3.Audience Overview4.Personas5.Site Map6.Wireframes7.Technical Specifications8.Conclusion

Competitive Analysis• Washington State

University• University of

Minnesota• University of Texas• Northwestern• University of

Missouri • University  of

Wisconsin-Madison• University of

Georgia

Agenda

1.Goals & Objectives2.Competitive Analysis3.Audience Overview4.Personas5.Site Map6.Wireframes7.Technical Specifications8.Conclusion

Audience Overview

Agenda

1.Goals & Objectives2.Competitive Analysis3.Audience Overview4.Personas5.Site Map6.Wireframes7.Technical Specifications8.Conclusion

Ashlee Flint• Current UW

Journalism student.

• 53% are female• 53% career in

journalism • 68% age 18 or

younger• 70% career at

newspaper or magazine

 

Grayson Warner• Current UW student

Prospective Journalismmajor

• 71% grew up in WA• 32% use Com website

1 X per week• 68% participate in writing

and editing outside of classroom

Mark Bailey• UW Journalism

Faculty• 84% faculty visit Com

website 1x per week

• 67% refer 1-3 student to Com website per quarter

• Would like to see on the journalism site...

Other Personas

• Based on:o InterviewoSurveyoCompetitive

analysis

Agenda

1.Goals & Objectives2.Competitive Analysis3.Audience Overview4.Personas5.Site Map6.Wireframes7.Technical Specifications8.Conclusion

Site Map

Agenda

1.Goals & Objectives2.Competitive Analysis3.Audience Overview4.Personas5.Site Map6.Wireframes7.Technical Specifications8.Conclusion

•Simplicity•Special

features•Usability •Clean

aesthetics•Prominent

branding

Layout Comparison

Homepage Wireframe

Secondary Wireframe

Agenda

1.Goals & Objectives2.Competitive Analysis3.Audience Overview4.Personas5.Site Map6.Wireframes7.Technical Specifications8.Conclusion

Technical Specifications•1024 X 768 Liquid Layout

• IE, Firefox, Netscape•PC and Mac•Cable and DSL•YouTube•Alt text• Increase text size•Contrast•Text in em spaces

Agenda

1.Goals & Objectives2.Competitive Analysis3.Audience Overview4.Personas5.Site Map6.Wireframes7.Technical Specifications8.Conclusion

Conclusion

    "By combining research, surveys, competitive analysis and — most importantly — careful consideration of the needs of those who will use the Journalism website, we have provided you with the best tools for building a website that will meet and exceed the requirements of the department."