Percent who do Activities Regularly

(Daily or Several Times a Week)Avg. No. of

Minutes per Day

Base: All Respondents (Natural fall-out)Indonesia Consumer Insights, June 2010

SOCIAL COMMERCEDEFINED

Subset of E commerce that uses Social Media, online

media that supports social interaction and user

contributions, to enhance the online purchase

experience

SOCIAL COMMERCEDEFINED

Subset of E commerce that uses Social Media, online

media that supports social interaction and user

contributions, to enhance the online purchase

experience

Or in simpler definition…… (courtesy: IBM)

The Concept of WORD OF MOUTH applied to E

Commerce

Is SOCIAL COMMERCE Trend?

Social Commerce is a

TRANSFORMATION

“Just like e Commerce transform Retail,

Social Media will transform E Commerce by changing people’s expectation”

Social Commerce Summit, 2010

COMMERCE = SOCIALP2P, Engagement

Fundamental mistake E COMMERCE

REWINDSocial Commerce is NOT new

1994 First ever recorded e commerce transaction. Amazon.com invited customers to publish ratings, review of products they purchased

factors drivee commerce3

more connected

time poor, cash rich

more options & better quality

Curated from Fortune Indonesia & Nielsen

2SOCIAL COMMERCETYpES

CONNECT WHERE CONSUMERSHOP

SHOP WHERE CONSUMERCONNECT

CONNECT WHERE CONSUMERSHOP

SHOP WHERE CONSUMERCONNECT

SHOP WHERE CONSUMERCONNECT

cam

VIDEO of DIESEL CAMPAIGN IN STORE

IT’S NOT MARKETING, IT’S

HOW YOUR BRAND LIVES IN DIGITAL WORLD

Rob Pinto

6SOCIAL COMMERCEElements syzygy.net/ Paul Marsden

Social shopping

Forums & communities

Ratings & reviews

Social media optimization

Recommendations & referrals

Social ads & apps

6 SOCIAL COMMERCEelements

• Social Media Stores• Group Buying• Co Browsing• Group Gifting

#1SOCIAL

SHOPPING

6 SOCIAL COMMERCEelements

• Customer Reviews• Expert Reviews• Sponsored Reviews• Customer Testimonials

#2Ratings &

reviews

#2Ratings &

reviews

6 SOCIAL COMMERCEelements

• Social Bookmarking• Wishlist• Galleries Bookmarked

• GiftList• Referral Programs• Social Recommendations

• iTunes• Amazon.com

#3Recommendations & referrals

6 SOCIAL COMMERCEelements

#3Recommendations & referrals

6 SOCIAL COMMERCEelements

#4Forums &

communities

• Q & A Forums• Retail Blogs• Customer Communities

• MyStarbucksIdea.com

#4Forums &

communities

#4Forums &

communities

6 SOCIAL COMMERCEelements

• News Feeds• Twitter• Facebook

• Deal Feeds • #1 reasons customer connect

• Media Sharing• Will It Blend? << Case Study

#5

Social media

6 SOCIAL COMMERCEelements

#5

Social media

WILL IT BLEND VIDEO

IKEA FACEBOOK PHOTO TAG VIDEO

6 SOCIAL COMMERCEelements

• Social Ads• Social Apps• Shop Widgets

#6Social

Ads &

6 SOCIAL COMMERCEelements

#6

Social Ads &

LEVI’S FRIENDS STORE VIDEO

6SOCIAL COMMERCEelements

Social shopping

Forums & communities

Ratings & reviews

Social media optimization

Recommendations & referrals

Social ads & apps

Does it make sense ?

YES Marketing

Presence

Social Psychology

6Style of thinking“SOCIAL psychology”

1. Social Proof – “Follow The Crowd” 2. Authority – “Follow The Authority” 3. Scarcity – “Scarce Stuff is Good Stuff”4. Liking – “Follow Those You Like”

6. Reciprocity – “Repay Favors”5. Relevance – “How do I relate”

In SOCIAL COMMERCE

3 C onnectiononversationonversion

What it means To :

consumersE commercebusiness

What it means To :

business

What it meansTo :

consumers

Let’s recap2 SOCIAL COMMERCE

TYpES

3 C 6 SOCIAL COMMERCE

elements

Social shopping

Forums & communiti

es

Ratings & reviews

Social media optimization

Recommendations &

referrals

Social ads & apps

things to come

mobile commerce

mobile wallet

GOOGLE WALLET VIDEO INTRODUCTION

upcoming trendsIn Store Pick Up

Pick Up Depots (Drop Box)

Mobile Apps

Less Flashy, MORE Function

Video

Daily Deals

Retail Based Social Networks

Deal Aggregators

last notes+ Internet is here and has changed the rules

+ Brick & Mortar’s Success Does Not Guarantee

Prescriptions in the Dot Com era

+ Imperative to include E Commerce Strategy into

Overall Business Vision

+ Brick & Mortar’s + Click & Portal = Click and Brick

Enterprise

+ Social Customer

@davidwayneika