Connecting with USVETSInc.

Early strategic thinking

Agenda 1.  What We Do

2.  A BIG Opportunity

3.  Principles For The Future

4.  A Framework For Connections

5.  Moving Forward

What We Do 1.  Innovative ways to engage with Veterans through

channels such as the internet and social media. 2.  Activate, syndicate and broadcast varied content to

multiple audiences (observance programs, meetings, forums, summits, and interviews)

3.  Messages in unique ways, more effectively. 4.  Build strategic communication messaging about your

your brand to others at external venues.

BUT YOU SHOULD KNOW WE SEE A

BIGGER

OPPORTUNITY FOR YOU

People interact in the digital space in an entirely different way

COLLECTING CONNECTING

2006 -2011 2012+

Times are changing, rapidly

Times are changing, rapidly

COLLECTING CONNECTING Data

“Friends”

Followers

Comments

Likes

Breadth

Insights

Interests

Ideas

Stories

Passions

Depth

2006 - 2011 2012+

Connection points are expanding

SO HOW DO WE POSSIBLY

MAKE SENSE OF IT ALL?

OWNED MEDIA

EARNED MEDIA

BOUGHT MEDIA

We leverage our options

And we stand on principles The Principle of One Voice

The Principle of Deeper Engagement

The Principle of Storytelling

The Principle of Social Good

the cause

=VETERAN

The principle of One Voice

“we have an inconsistent voice” or “silo’d methods of communication”

THE PRINCIPLE OF DEEPER ENGAGEMENT

“we have an inconsistent voice” or “silo’d methods of communication”

Deeper Engagement Secret Sauce

Passion &

Interests

Put the Veteran first. Their experience should be the center of our intention.

CIVILIAN LIFE

EXIT

RECRUIT

THE SERVICE LIFECYCLE

CONSIDER

VETERAN TRIP ENDS

TRAIN

ENLIST

DEPLOY

HE’S COUNTING ON US.

Building experiences around them It’s a journey comprised of moments across the ecosystem

[___].COM  

[___].personal       interac4on  

[___].communica4on     channel  

[___].COM  

[___].marke4ng       channel  

[___].social     ac4va4on  

[___].social     ac4va4on  

[___].marke4ng       channel  

[___].communica4on    channel  

THE VA ECOSYSTEM

CIVILIAN LIFE

EXIT

RECRUIT

CONSIDER

SERVICE MEMBER

TRIP ENDS

TRAIN

ENLIST

DEPLOY

And Empowering The Masses

They’re not the only

voice

Leveraging Powerful voices Rallying the cause.

CIVILIAN LIFE

EXIT

RECRUIT

THE SUPPORT LIFECYCLE

CONSIDER

VETERAN TRIP ENDS

TRAIN

ENLIST

DEPLOY

Targeting Veterans in varied states Engaging everyone in the experience

THE CORE

THE FRINGE

THE MASSES

Targeting Veterans in varied states Engaging everyone in the experience

THE CORE

THE FRINGE

THE MASSES

Direct  mail  Web  

Social  

Phone  

Flash  Mobs  

Stand  Downs  

Partners  

Community  Groups  

Care  

Family  &  Friends