WHY: USE THE SOCIAL WEB

BECAUSE: TO INCREASE CITATION RATE & IMPACT

The social web ... Huh?

80,000, 000 sites

Web 2.0widely read-write

1 Bill+ users

Web 1.0mostly read-only

250,000 sites

46 Mill users

Altmetrics for a recent CEH paper

Altmetrics for a recent CEH paper

Download and try the altmetrics.com bookmarklet to see a paper’s altmetric score on-the-go

This company is monitoring scientific output and giving it an score of 164

Predicting citation count• 2002 – 14% variance in citation

number • Content, Venue, Author• 2012 – predict with >80%

accuracyPreprint access counts

General Social Media mentions

Scientific Social Media mentions

Sentiments in early mentions

Early download counts from services like ScienceDirect

Early citations of the article shown in services like Scopus

Lokker, C., McKibbon, K.A., McKinlay, R.J., Wilczynski, N.L. and Haynes, R.B. (2008) "Prediction of citation counts for clinical articles at two years using data available within three weeks of publication: retrospective cohort study", BMJ, Mar 22,

2008; Vol. 336, No. 7645, pp. 655–657. Available online: http://dx.doi.org/10.1136/bmj.39482.526713.BE

Predicting citation counts

How and why scholars cite on Twitter (Priem and Costello, 2010)

• 1/3 of tweets sent by academics contain a hyperlink to a peer-reviewed resource• Lifespan is short but impact increases exponentially if retweeted (shared)

Predicting citation counts

Can Tweets Predict Citations? Metrics of Social Impact Based (Eysenbach, 2011)

• Highly retweeted journal articles x11 more likely to be highly cited • Impact greatest if tweet in first 3 days from publication

Predicting citation counts

Do Altmetrics Work? Twitter and Ten Other Social Web Services (Thelwall, 2013)

Statistically significant associations with altmetrics score and citations for •Twitter •Facebook posts •Research highlights •Blogs •Mainstream media and forums(Not for Google+, Linkedin Pintrest or Reddit)

Tip 1 Tweet

twitter

Publish n tweet- URL of paper- Within 3 days- Get retweeted by@CEHsciencenewsAdd Journal handleRelevant #hashtagInteresting Image

Good evidence of altmetric/citation

Conferences- discuss using hashtag - (even if not attending)

Ongoing- follow peers- follow journalists - follow relevant bloggers- retweet- get tweeting get started

http://bit.ly/LR7UsK

Anatomy of a tweet

#hashtag

URL - shortened

Institute handleJournal handle

Anatomy of a tweet

Profile pic

Shortened URL@ handle

Current conference hashtag

Content Video or email

Snappy text

Tip 2 Reuse outputs

Figshare

Repository for all research outputs

• Discoverable• Citable – DOI

• Posters• Presentations• Figures• Media – video /podcast• Include links to papers elsewhere

Upload and tweet

(Warning: NOT data – use the EIDC)

Slideshare.net

Presentation viewer

Very high page authority

Link to papers

Shareable

Passively generates traffic & social signals to your paper

NORA

Repository for publications and impacts

• NERC PI obligation• Discoverable

• Posters• Presentations• Figures

Needs to be as soon as work goes live

Focus on other platforms for social signals???

Tip 3 Use the comms team

Comms team

CEH blog

• 4,000 users

•Followed by academic societies and journalists

• Plain English accessible

• Link to papers

Comms team

Media coverage

• Speak to Barnaby Smith • Speak to him well before publication date!!! •Not always a press release• Contact journalist for 1-2-1• SMC briefing •Advise on alternatives• Advise on social media • Blog • Podcast or video short !!

Click on icon to insert your own image instead

Tools for monitoring academic impact

Impactstory.org

Live CV of a variety of research outputs

Links to :•Google Scholar•Slideshare•Orchid ID•Figshare•Github

Show you how many times an article as been cited where, discussed, shared downloaded in once place

Google Scholar

• Track citations

• Public profile on Google

• Makes your name linkable

• Easy to bulk upload

• It’s Google – it helps

Learning points

1. Science publishing from paper to pixels2. Web native science immediately measureable3. Publishers use ‘social signals’ (aka altmetrics)

to determine article impact & influence 4. Higher altmetric scoring = Higher ranking = Greater visibility = More citations5. Monitor altmetric scores via impactstory etc.

Click on icon to insert your own image instead

www.tweetyourscience

The role of twitter in the life cycle of a scientific publication (Darling et al, 2013) https://peerj.com/preprints/16.pdf

PlosOne Altmetrics collection http://bit.ly/1iBdhel

Resources

@CEHSciencenewsPaul Fisher pfisher@ceh.ac.ukBarnaby Smith bpgs@ceh.ac.uk