Using Technology to Reach Fundraising and Outreach GoalsNovember 24, 2008

Kevin MartoneTechnology Program Manager, Grinspoon Institutekevin@hgf.org

2

Introductions

Kevin Martone, Technology Program Manager, Grinspoon Institute Joe Ruotolo, Business Systems Analyst, Grinspoon Institute

3

Agenda: GIJP Technology Program

OverviewNew Services

How Technology Can Help Other Important Considerations Summary/Conclusion

4

GIJP Technology Program - Overview Goals

Help camps utilize technology to reach the goals set with their Mentor in Fundraising and Alumni Outreach

Data Management Communications Engagement/Fundraising

Changes to Program Assessment/Advisory

Focus Inclusive - ALL GIJP

Camps Eligible

Photo adapted from flickr.com – markhillary

5

GIJP Technology Program – New Services

Initial Technology AssessmentAll key members of camp team, Mentor, and

Technology Program teamDetermine goals, obstacles, vision, and next

steps regarding technologySee Camp Morasha case study for more

information – eNewsletter archives http://tinyurl.com/InitialTech

6

GIJP Technology Program – New Services

eNewsletter http://tinyurl.com/gijparchives Case Studies Best Practices Respond to your

questions/needs

7

GIJP Technology Program – New Services

Blog – http://www.gijptech.blogspot.com

8

GIJP Technology Program – New Services

User Group – Coming Soon!

We promise!

Photo from flickr.com - iLoveButter

9

How Technology Can Help

Data Management Communications Engagement/Fundraising

10

Data Management

Find It Centralize It Clean It Maintain It

Photo from flickr.com - Blude

11

Data Management – Find It

Capture new/updated constituent contact information – online & offlineWord of MouthCamper Registration formsHarrisConnect DirectoryFacebookAlumni Registration online

Google spreadsheets Wufoo Other

12

Alumni Registration Online

13

Data Management – Centralize It

Alumni, donor, prospect detail in one place Lots of options

DonorPerfect Online CampBrain eTapestry Many others Which is right for your camp?

Back up the data regularly

14

Data Management – Clean It Remove duplicates Update addresses, email addresses

AlumniFinder.com HarrisConnect NCOA

Hard work Fran Harrell –

Data one excel worksheet Remove bounced emails, mailings Missing alumni list – eNewsletter, alumni committee – where

are they? Ongoing effort – alumni registration, events, bouncebacks,

camper registration forms, etc…

15

Data Management – Maintain It

Data gets old fast Regular communications/gentle reminders

Sidebar link on eNewsletter to Alumni registration

Actionable news on Facebook, otherEvent registration

16

Communications

Newsletters Social Networking Blogging Podcasting

Personal Stories!

17

Communications - Newsletters

Traditional Newsletters Reach those who are not online

eNewsletters Relatively inexpensive Easy action/interaction Many options – Constant Contact, MailChimp, Vertical

Response, etc. Carly Leipsitz –

MailChimp GIJP eNewsletter

Constant Contact

18

Communications – Social Networking

Where are your constituents? Listen! Engage with Actionable news More information in next session

19

Communications – Blogging

Inexpensive/Easy to disseminate information

More information in next session

20

Communications - Podcasting

Share audio/video files with alumni, camper parents, etc.

Relatively inexpensive

21

Engagement/Fundraising

Events Volunteering to help with camp Online Giving – Many Options

22

Other Important Considerations

Integration with Offline EffortsFundraising – i.e., UMass Hillel Phone-a-thonTraditional Newsletters – alumni databaseEvents – Tech to promote, display event pics

Not all about TechnologyProcessesPeopleCommunity

23

Summary/Conclusion

Q&A Other technologies of interest? Evaluations