Jona Hölderle | Dolziger Str. 39 | 10247 BerlinT +49 163 697 696 4 | jona@pluralog.de | pluralog.de

Using Social Mediato foster community and mobilise supporters

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Über

Jona Hölderle

• Online Marketing for NGOs - pluralog.de

• Fundraising and Social Media | NABU

• Founder Pluragraph.de & Youthmedia.eu

• Author sozialmarketing.de

2

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

What are Social Media?

• Social Media are technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals!

• It‘s a culture that changes the web.It‘s not about one platform!

3

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

4

By Brian Solis & JESS3

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Why you should use Social Media

5

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

1 | e people are already there!

6

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Facebook-Usage

7

52 % 48 %

Facebook Online

360 Mio Onliner

Users/Total (EU)

Que

lle: i

nter

netw

orld

stat

s.co

m

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

2 | To create Pluralog!

8

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

9

http

s://w

ww

.face

book

.com

/art

hriti

swar

rior

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

10

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

3 | To support Campaigning

11

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

12

Build your community before you need it!

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

To go viral, you need a homebase!

13

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

4 | To solve Problems

14

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

15

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

16

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

17

http

://w

ww

.nab

u.de

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

5 | To tell the World!

18

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Give an inside view!

19

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

20

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

21

http

://bl

indp

r.com

/

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Why you should not use Social Media

22

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

1 | Social Media is only for Youngsters!

23

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Demographics

24

0

750.000

1.500.000

2.250.000

3.000.000

3.750.000

4.500.000

5.250.000

6.000.000

13-17 18-24 25-34 35-44 45-54 55-64 65+

Active Usera 2010Active Users 2012

Que

lle: F

aceb

ookm

arke

ting.

de |

Face

book

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

25

Differences

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

2 | What about my privacy?

26

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

27

Social Media collecting data

Pict

ure:

flic

kr s

how

bizs

uper

star

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Spread the word

28

Pict

ure:

flic

kr R

enat

o G

anoz

a

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Have your own homebase!

„In Social Media, the internet is not your own

anymore.“

29

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

3. Social Media is only for personal matters

30

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

Dual use: Private & Business

• You need to have personal accounts, but you can hide your identity.

• Working contacts become friends

31

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

4 | at‘s a hell of work!

32

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

33

Resources

Pict

ure:

flic

kr S

cott

McL

eod

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

e perfect Setup!

34

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

35

Homepage

FacebookTwitter

Specia

ls...YouTube

Google+

Community / Forum /

Support-Group

Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters

ank you! Questions?

Jona Hölderle

• www.pluralog.de

• jona@pluralog.de

• twitter.com/pluralog

• slideshare.com/pluralog

• xing.com/profile/Jona_Hoelderle

36