yourmindframe.com

www.kylelacy.com@kyleplacy

facebook.com/kyleplacy

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225,46025-55 year old college

graduates within 10 miles of Indianapolis, IN

75%Social media users say email is the best way

for companies to communicate

70MTweets Sent a Day

138%increase in spending byemail consumers than traditional consumers

101MLinkedIn Members

1,833,88028-64 who live in Indiana

300,000New Twitter Accounts

Created Every Day

13,44035-55 who live 25 miles

around Spiceland, IN

However...there is a problem

with statisticsand trends

We focus everything on brand awareness

from benches and billboards to direct mail and event

marketing

We forget that the shift is to the customer

It is about WHO instead of how many

Branding and Storytelling Activity

Being Socially Relevant

Blog / Wordpress

• The center point• Content creation

Reasons to Use a Blog

• Updating Your Credibility• Telling the Story• Content for Distribution• Search Results

Educate the people on what you offer, how

and why

Stories give us context and context helps us

understand things

Stories inspire more people to action

Tips to Writing Blogs• Customer stories• 3-5 Blog posts a week• Other ideas?

Twitter

• Over 180 million users• Average age of user is 35

Reasons to Use Twitter

• Distribution Network• Communication Channel• Initial connection point• Lead Generation

Tweets

Text-based posts of up to 140 characters which are displayed on

the user’s profile page and delivered to other users who have subscribed

to them (followers)

@

RT

#

Types of #Hashtags

•Content Search•Event Search

Lists

Personal Use ofTwitter

Finding the Real Peopleon Twitter

Email

Search

http://search.twitter.com

OtherSites

http://nearbytweets.com

http://listorious.com

Lunch

LinkedIn

• Professional Facebook• Over 100 million users

Average Income : $140K• Corporate Networking

Facebook

• Community Development• Largest Social Network• Crowd Sourcing

Community andContent Dev

Facebook Adsfor Lead Generation

YouTube

• Dynamic content (Video)• 2 Billion Videos a Day• Emotional content

Networking

CommunityDistribution

ContentVideoDistribution

Activity

Starting to Capture• Current Customer Lists• Individuals in the Social Media Sphere• Mailing Lists• Facebook Ads• Twitter Distribution

Capturing is about engagement with

people

Educate people on what you offer, how

and why

What makes you different from the

competition?

Compel to opt-in and JOIN the community or

fans and customers

Different Types of Community•Forum

•LinkedIN Company Profile•Twitter Account•Ning Customer Community

Ask individuals to purchase via mail, email, Facebook, Twitter, and text

messaging

They first need to be involved in the process

in order to deliver the right messaging, technology, and

product

Allow new and past customers to share

their experience working with your

company

Creating brand advocates is just as

important as creating brand awareness

Activity

Connect With Me• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Company: YourMindFrame.com• Email: kyle@yourmindframe.com• Phone: 1-765-610-5965