Using Presenter Initiated and Generated Live Educational Tweets (PIGLETs) to Broaden Traditional Conference Workshop Reach

Sarah Tomlinson, MDPediatric Emergency Medicine Fellow@SarahT_MD

Disclosures

I have no conflicts of interest or disclosures.

Live-tweeting of this presentation is encouraged.

Background

Twitter is a social media platform where users send and share short messages containing less than 140 characters, called tweets

Increasingly used in the professional and medical communities

Offers the possibility to reach a larger virtual audience than the traditional lecture experience

Twitter Lingo

Tweet: a post made by a user on Twitter Retweet: a reposted message

Hashtag: keyword used to categorize tweets, denoted with a preceding “#”

Live-tweeting: Posting comments about an event in real-time

Objectives and Hypothesis

Objectives: To increase the dissemination of our content

virtually using Twitter To improve upon the limitations of learner-driven

live tweeting

Hypothesis: We will be able to increase the reach of our workshop content through use of Twitter.

Methods

Intervention

PIGLETs = Presenter Initiated and Generated Live Educational Tweets Developed prior to lecture Curated content Multimedia approach

#NotAnotherBoringLecture and #InnovateMedEd

#PASMeeting and #SAEM15

Outcomes

Number of tweets from presenters vs learners

Reach: Number of users to whom content was delivered

Exposure: Number of times content was delivered

Outcomes

Number of tweets from presenters vs learners

Reach: Number of users to whom content was delivered

Exposure: Number of times content was delivered

Methods: Analysis

TweetReach Pro Tracked #NotAnotherBoringLecture and

#InnovateMedEd individually

2 week period following the workshop for each conference

PAS SAEM

#NotAnotherBoringLecture and #InnovateMedEd

409 total tweets

76% from presenters24% from learners

389 total tweets

84% from presenters

16% from learners

Total Number of Tweets Delivered by Presenters and Learners at 2015 PAS and SAEM Meetings

126 participants attended workshops Learners = workshop attendants and virtual learners

1 3 7 14 1 3 7 140

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Reach of #InnovateMedEd and #NotAnotherBor-ingLecture at the 2015 PAS and SAEM Meetings

#InnovateMedEd

Day

Reach

PAS SAEM

1 3 7 14 1 3 7 140

20000

40000

60000

80000

100000

120000

140000

160000

Exposure of #InnovateMedEd and #NotAnotherBor-ingLecture at the 2015 PAS and SAEM Meetings

#InnovateMedEd

Day

Exposure

PAS SAEM

Discussion

#NotAnotherBoringLecture reached 47,200 users on Twitter – nearly 400-fold increase compared to in-person attendance

Presenter-initiated tweeting can greatly increase one’s presence within the conference Our material = 25% of all PAS tweets

Limitations

No control arm

Use of multiple hashtags TweetReach Pro and estimated values

Implications

Using Twitter can increase reach and exposure of a lecturer’s content

Further studies required to determine if increased reach and exposure equals learner engagement

PIGLETs allow the presenter to take control of the content

Acknowledgements

Mary Haas@MCald06

Melissa Skaugset@MelissaSkaugset

Stephen J. Cico@PedsEM

Meg Wolff@UMPEMDoc

Sally Santen @ssanten

Rob Huang@doctoRoblivious

Thank you to the other members of our research team!!