(877) 59 - COACH (592-6224)

Using Online Marketing to Expand

Your Coaching Practice

(877) 59 - COACH (592-6224)

• Founder and CEO of Forward Progress, Inc.• Train and Coach over 2,000 people a month• Trained and Coached over 50,000 in Social Network Skills• Over 30 years in Business Coaching, Consulting and

Training• Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling• Over Two Billion Dollars Sales, over 100 Million Leads,

Helped Thousands of People using Internet Based Lead• Financial Services, Real Estate, Professional Services,

Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..

Dean DeLisle

Using The Web for New Business Development

(877) 59 - COACH (592-6224)

Enhance your credentials and align yourself with some of the industry’s most sought after business coaches.

Our members enjoy seven broad WABC benefits:  Advocacy

We see business coaching as an essential business service. Benefit from the initiatives we’ve introduced to build client demand and define industry standards.

Business DevelopmentGrow your business, hone your expertise and boost your effectiveness with our many business development resources.

CredibilityAdvertise your high standards and add to your credentials by aligning yourself with the world’s most respected international business coaching association.

NetworkingAccess a powerful network of the industry’s leading coaches. By tapping into a community of like-minded colleagues, you can broaden your knowledge, strike up business alliances and exchange valuable referrals.

Personalized ServiceReceive free one-on-one service from WABC representatives, including member support response within one business day.

RecognitionWe believe in honoring individuals who make outstanding professional contributions. Become eligible for some of the most prestigious awards and distinctions in the industry.

Strategic AlliancesTake advantage of the alliances we’ve built with leading experts, businesses and organizations willing to share their resources and expertise.

There's never been a better time. Apply for membership: www.wabccoaches.com

(877) 59 - COACH (592-6224)

Components of Internet Marketing

E-Mail Marketing

SearchEngine

Marketing

Affiliate Marketing

WebsiteDevelopment

OnlineDisplay

Ad & RichMedia

Advertising

SearchEngine

Optimization

SearchEngine

Advertising

SocialMarketing

OnlineReputation

Management

BusinessBlog

MarketingPodcasting VIDEO

SocialMedia

Marketing &Optimization

(877) 59 - COACH (592-6224)

The New Marketing Tool Kit

Channels Tactics

- TV/Cable - Coupons- Radio - Customer Promos- Magazines - Tradeshow Promos - Newspapers - Sales Force- Outdoor Metrics- Direct Mail - Reach- Tradeshows - Frequency- Cold Calling - Business leads/- Networking - Prospects

Channels Technology/Tactics

- Website - Personalization

- Online Ads - Search

- Email - Site Merchandising

- Blogs - CRM System

- Interactive TV - Web Analytics

- Podcasting - Brand Reputation/

- RSS Feeds - Monitoring

- Mobile Ads - Content Syndication

- Social Media Metrics

- Social Networks - Conversion Rates

- Cost Per Acquisition

Traditional Marketing Tool Kit Internet Marketing Tool Kit

(877) 59 - COACH (592-6224)

Think about the Destination!

Landing PageWebsiteRegistrationPhoneWebinar\EventWhat is yours?

(877) 59 - COACH (592-6224)

Factors That Affect Web Site Conversion

Message – Landing Page Compatibility

Unqualified Traffic – Keywords and Ad Text, Email Message

Wrong Keywords – (e.g., keywords that attract bargain hunters while selling upscale merchandise)

Incompatible Ad Text – Copy that does not extend the message to the landing page

Out-of-Area visitors – Geographical area of local business not communicated in ad text/email message

Brand Confidence

Low level of customer confidence in a brand or manufacturer(s) name

Trust

(877) 59 - COACH (592-6224)

Web Site Conversion - Ineffective Landing Page

Display Ads

(877) 59 - COACH (592-6224)

Display Ads

Web Site Conversion - Ineffective Landing Page

(877) 59 - COACH (592-6224)

Display Ads

Web Site Conversion – Effective Landing Page

(877) 59 - COACH (592-6224)

Product Title

Large “Add to Cart”

Product name and majorkeyword in description

Specialized Landing Page (PPC)

(877) 59 - COACH (592-6224)

Web Site Conversions – Web Site Home Page\Landing Combo

(877) 59 - COACH (592-6224)

Promotion of Products and Services via Email Variety of Formats: Text Messages, Graphics-based Ads and

Newsletters, Rich Media (Multi-Media ads) Self-Service or Full Service Email Programs Include:

List building Creative design Message delivery Campaign results tracking List management

Permission-Based Email Marketing

(877) 59 - COACH (592-6224)

Permission-Based Email Marketing

Precision Targeting Through Email List SegmentationRetargeting Through Analytics IntegrationBuilds, Retains and Strengthens Customer Relationships Builds Brand-awarenessCampaign Results Tracking through Website Analytics

- Open Rate, Click-through Rate, New Subscribers, Subscribers Opt-out

Retargeting Visitors Who Did Not Buy With Targeted OffersLower Cost and More Flexible Than Direct Mail

(877) 59 - COACH (592-6224)

What is Social Media? Online tools and platforms that people use to share opinions,

insights, experiences and perspectives with each other and can be used to build a community around

Social Media is built on generated content that can take many forms: text, images, audio and video

Popular social mediums include: blogs, message boards, podcasts, vlogs

Social network sites include: Youtube, Facebook, Friendster, Linked-In (Business)

Social media tools and platforms are websites where you can place and spread your marketing message

(877) 59 - COACH (592-6224)

Video – Still Hot!

(877) 59 - COACH (592-6224)

Social Networks – So What?

(877) 59 - COACH (592-6224)

The Issue with Social NetworksPeople add connectionsThey make postingsThey link to content and articlesThey make updatesThey even link to their websites

THEY DON’T CLOSE ANY BUSINESS!

(877) 59 - COACH (592-6224)

• Blogs• Articles• Postings• Emails• Direct Mail• Advertising

Current Use of Marketing Communication?

(877) 59 - COACH (592-6224)

• Interactive• People Respond Better• Builds Trust• Builds Community• Viral Activity• Sharing

Why Online Social Networks?

Sales 2.0

(877) 59 - COACH (592-6224)

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

Social Networks We Already Know

(877) 59 - COACH (592-6224)

• That Know YOU?• That Trust YOU?• That have done Business with YOU?• That would recommend YOU?

Dean Sue Pat Mark

Networking at One-to-One

How Many Contacts Do You Have That You Cannot See?

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

Your Teams Profile = Your eReputation

(877) 59 - COACH (592-6224)

Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT

FIND YOU!

(877) 59 - COACH (592-6224)

Create Relevancy!

Speak to Me!

1.Create your personal tagline2.Appear focused3.Put your elevator pitch to work4.Point out your “RELEVANT” skills5.Explain your experience6.Distinguish yourself from the

crowd7.How will you help them?

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

SEO\SEM – Search Engine

(877) 59 - COACH (592-6224)

Interaction is the Key for 2012

(877) 59 - COACH (592-6224)

Like, Comment and Share

(877) 59 - COACH (592-6224)

Like, Comment and Share

(877) 59 - COACH (592-6224)

Effective Posting

(877) 59 - COACH (592-6224)

Effective Posting

(877) 59 - COACH (592-6224)

Blogging – still HOT!A blog can be an incredible

tool for sharing information and expertise.

A blog can be used to directly promote products, services and events.

A blog can assist in promoting company vision and developments.

A blog can foster customer loyalty, build relationships with clients and customers.

(877) 59 - COACH (592-6224)

Why blog?

A blog can garner feedback and suggestions from clients

A blog can give customers information on how to use products, services and how to buy.

A blog can develop client community around a product.

(877) 59 - COACH (592-6224)

Remember Variety is the Key!

(877) 59 - COACH (592-6224)

Measure your response

WordPress has some great statistical data. Check it after each post. Measure which posts receive the highest reader count. Check which keywords where used to find you blog.

(877) 59 - COACH (592-6224)

Let’s Get Social – Blend

(877) 59 - COACH (592-6224)

Let’s Get Social – LinkedIn

(877) 59 - COACH (592-6224)

Let’s Get Social – Twitter

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

(877) 59 - COACH (592-6224)

• LinkedIn Has Over 180 Million Members

• Average user has 240 “Connections”

• One degree from over 35,000 “Trusted Connections”

• Two degrees from over 3,200,000 “Trusted Connections”

• 1 million new members a week

• 17.8 million members belong to groups

• 1.2 million comments and posts to groups weekly

• 2 billion people searches annually

• 1 million companies have a company page

OVER 1,000 to 1

Growing Numbers

(877) 59 - COACH (592-6224)

Interesting Facebook Stats • Over 900 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans

Growing Numbers

(877) 59 - COACH (592-6224)

1. Define a target audience2. Research competitive sites\destinations3. Research what clients are looking for4. Define your Team5. Create Plan6. Get Social

Assignment

(877) 59 - COACH (592-6224)

• Basic Blog Site $ 399

• 4 Custom Blogs Written $ 99

• Next Steps Class – How to Write the Perfect Post $ 99 +++SocialJack - 40 Profiles + 30 Days $ 495

TOTAL VALUE $ 1,092

DISCOUNT - 597

TODAY’s PRICE ONLY = $ 495**One per company – next 5 people

WordPress Blog Juice Pack

(877) 59 - COACH (592-6224)

• Basic Blog Site $ 399

• 4 Custom Blogs Written $ 99

• Next Steps Class $ 99• SocialJack $

495

TOTAL VALUE $ 1,092

DISCOUNT - 597

TODAY’s PRICE ONLY = $ 495**One per company – next 5 people

WordPress Blog Juice PackOR

Everyone that reserves TODAY

Gets$300 off any of our Blog, Website, Search Engine

Marketing or Social Media Packages

(877) 59 - COACH (592-6224)

Questions?

www.ForwardProgress.NET