Post on 11-Aug-2015
COPYRIGHT FAST LANE COMMUNICATIONS UGANDA LIMITED
You must understand how media works in order to
make the media work for you.
COPYRIGHT FAST LANE COMMUNICATIONS UGANDA LIMITED
Print Media
Key Learning Point: You need to proactively seek out relationships with influential members of the print media.
COPYRIGHT FAST LANE COMMUNICATIONS UGANDA LIMITED
Electronic Media
Key Learning Point: Present yourself as an expert and tell a story, make it personable
and relatable.
COPYRIGHT FAST LANE COMMUNICATIONS UGANDA LIMITED
Digital Media
Key Learning Point: Digital media is a highly effective way to professionally represent your brand and values.
COPYRIGHT FAST LANE COMMUNICATIONS UGANDA LIMITED
Social Media
Key Learning Point: Social media is a free and effective way to garner
attention for philanthropic initiatives. You can raise your personal and corporate brands significantly.
COPYRIGHT FAST LANE COMMUNICATIONS UGANDA LIMITED
Recap
You must understand how media works in order to make the media work for you.
Print - You need to proactively seek out relationships with influential members of the print media.
Electronic - Present yourself as an expert and tell a story, make it personable and relatable.
Digital - A well designed web presence gives an instant sense of professional credibility.
Social Media - Free, offers rapid scalability at virtually no cost. As an SME or charity you can leverage social media to great effect.