Using Google Analytics To Improve Your Business - Gravity Switch

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Using Google Analytics To Improve Your Website

Hidden Tech: March 31, 2010

Overview

01. Introductions

02. Why Google Analytics?

03. Website Goals

04. Reports

05. Tips & Tricks

06. Applying What You Learned

Who I Am / What I Do

Derek Allard derek@gravityswitch.com

Website designer / programmer

Constant website improvement

Maximize value of website

Return On Investment (ROI)

Who Are You?

What do you want from this workshop?

Do you have a website?

Do you use Google Analytics?

What has your experience been?

This Workshop Will Help You

Set up Google Analytics

Define goals for your website

Better understand various reports

Better interpret data

Workshop Materials

Presentation is posted at

http://www.gravityswitch.com/analyti

Why Google Analytics?

Industry Standard

Easy to Use

Industry Standard

Easy to Use

Google Analytics Can Help You

Think About Goals

Track Results

Think About Goals

Track Results

Save Money on Marketing Campaigns

Think About Goals

Track Results

Save Money on Marketing Campaigns

Better Understand your Visitors

Setting Up &

Defining Goals

Setting Up &

Defining Goals

Setting Up Google Analytics

Sign up

Install code onto ALL pages of website

Goals Allow You to Monitor Your Website’s Success (or Failure)

Examples of Goal Pages:

- Sign up form

- Checkout thank you

- Download a report

- Request for quote form

- Viewing a critical page of your website

Setting Up Goals

Define goal type

Define goal funnel

“What do I want my visitors to do on my website?”

Focus On A Limited Number Of Goals

Limit yourself to high priority items

Website visitors have a limited attention span - keep them focused by keeping yourself focused

Overview Of Reports

Four Main Report Categories

Visitors - Geography and Time on Site

Traffic Sources - Where users come

Content - Page Popularity

Goals - What does this mean to your

Over 100 Reports

Visitors: Overview

Number of Visits and Pageviews

Bounce Rate

Average Time on Site

Percent of New Visits

Browser / Connection Speed

Visitors: Map Overlay

Visitors: Benchmarking

Take with a grain of salt

Useful for seeing averages

Set category for more accuracy

Traffic Sources: Overview

Direct Traffic (entering address in browser)

Referring Sites (link on another website)

Search Engines (Google, Yahoo, etc.)

Top Traffic Sources / Top Keywords

Traffic Sources: All Traffic Sources

Find your best traffic sources

Analyze visitor behavior from each

source

Traffic Sources: Campaigns

Google Adwords + Analytics = Happy

Email Marketing

Banner Ads

Content: Overview

Using Google Analytics To Improve Your Business - Gravity Switch

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