Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin

Transcript of Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin

Google Analytics For Content & Email Marketing

Jane Morgan

http://jem9.com/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

After 20 years high-tech marketing from Boston to Billund, Berlin to Bangalore, she changed vowels from intrapreneur to entrepreneur, and founded JEM 9 Marketing Consultancy.

Today she works with CEOs, founders & marketing directors. Jane was recently shortlisted for an Accenture Digital Media Award.

@Jane_E_Morgan

Jane Morgan helps organizations

understand and reach customers

using an analytic approach to marketing

http://jem9.com/best-conversion-strategy/?utm_source=Demand-Gen-Markers&utm_medium=speaking&utm_content=presentation&utm_campaign=JEM9

Google Analytics Dashboards Content Marketing

Ways to Use Google Analytics For Content Idea Generation

Content Idea Generation Methods

• Your Internal Brains

• Keyphrase Research

• Competitive Assessment

• In-Person Methods o conferences, meetups, focus groups, interviews (grounded theory), usability

• Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics

• Your Website

Content Idea Generation Methods

• Your Internal Brains

• Keyphrase Research

• Competitive Assessment

• In-Person Methods o conferences, meetups, focus groups, interviews (grounded theory), usability

• Digitally Methods o public statistics, forums, social media, reviews, surveys, analytics

Your Website

Using analytics for analytics, not reporting

USING ANALYTICS FOR ANALYTICS,

…… not reporting

Your Website Content

Customer Info

Needs

Customer Info

Needs

Customer Info

Needs

ID The Gap

BACKYARD PUPPIESSearch Engine Queries

How To Locate Your Backyard Puppies

How To Set Up Email Notifications

Sample Backyard Puppies B2B

LOYAL PUPPIES / PAGES

How To Locate Your ‘Loyal Puppies’ Pages

Google Analytics Dashboards Email Marketing

Jane Morgan

UTM TRACKING CODE

http://<yourwebsite.com/landing-page/?utm_campaign=<campaign-name>

&utm_medium=email&utm_source=<name-of-email-list>

&utm_content=CTA-RSVP-NOW

Set Up Tips & Resources

For Content Idea Generation / Puppy Pages• Follow Steps In This Presentation Then

• Enable The Automated Monthly / Quarterly Email

For Email Marketing Dashboard• Install Email Marketing Dashboard In 2 Clicks

• How To Use Google Analytics Custom Campaign Tagging

Setting Up Google Analytics & Search Console• How To Set Up GA Universal Analytics on your

websiteo Using WordPress Header and Footer Plugin

o Using Google Tag Manager & Install Google Tag Manager

• How To Set Up Goals In Google Analyticso To use ‘page value’ make sure to add a goal value.

Tip: use 1 if you can’t yet estimate the value.

• How To Connect Google Analytics To Google Search Consoleo If you don’t already have a Google Search Console

account (formerly Google Webmaster) you will need to set up your search console account

o Verify your Google Search Console account using either GTM or GA

http://bit.ly/JEM9-EmailDashboard

http://bit.ly/JEM9-CampaignTaggingArticle

https://support.google.com/analytics/answer/1008080?hl=en

https://wordpress.org/plugins/header-footer/

https://support.google.com/tagmanager/answer/6103696?hl=en

https://tagmanager.google.com/#/home

https://support.google.com/analytics/answer/1032415

https://support.google.com/analytics/answer/1308621?hl=en

https://support.google.com/webmasters/answer/6001104?hl=en

THE BEGINNING

Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin

Data & Analytics

Transcript of Using Google Analytics For Content & Email Marketing @ Demand Generation Marketers Dublin

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