Post on 19-May-2015
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Presented byGialogo, Ermilo John, Jr. D.BSCS-IST, De La Salle University
04/12/23 1Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Photoshop Basics
04/12/23 2Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
04/12/23 3Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
The Menu Bar
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The Options Bar
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The Toolbar
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Selection Tools Marquee Tool
Move ToolText ToolBrush Tool (if necessary)Shape Tool (if necessary)
04/12/23 7Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
About Typography
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Typography Typography is the study and process of
typefaces; how to select, size, arrange, and use them in general. ▪ www.proximasoftware.com/fontexpert/terms/t
.htm
Setting of type to design and print standards to make type more readable, attractive or outstanding.▪ www.twpg.com.au/Retail/glossary.htm
Getting Started > About Typography
04/12/23 9Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Typography “Even in 10,000 typefaces available, it
might still be impossible to find one that would produce the exact impression wanted in a particular document.”
Getting Started > About Typography
04/12/23 10Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number 1: Before
Getting Started > About Typography
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Why Type Matters Example number 1: After
Getting Started > About Typography
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Why Type Matters Example #2▪ Before
Getting Started > About Typography
04/12/23 13Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example # 2▪ After
Getting Started > About Typography
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Why Type Matters Example number
3: Before and After
Getting Started > About Typography
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Why Type Matters Example number 4: Before
Getting Started > About Typography
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Why Type Matters Example number 4: After
Getting Started > About Typography
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Why Type Matters Example number 5: Before
Getting Started > About Typography
04/12/23 18Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example number 5: After
Getting Started > About Typography
04/12/23 19Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example
number 6: Before
Getting Started > About Typography
04/12/23 20Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters Example
number 6: After
Getting Started > About Typography
04/12/23 21Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Why Type Matters There are
specific types for everything!
Getting Started > About Typography
04/12/23 22Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
Colors
04/12/23 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity 23
Colors One of the designer's
best tools Look and Feel Branding Highlight or group content
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Colors
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Colors Red to yellow, including orange,
pink, brown, and burgundy Associated with the sun and fire
Represents both heat and motion
When placed near a cool color, a warm color will tend to pop out, dominate
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Green to blue, can include violet ▪ Cooler violet is closer to blue
Cool colors can calm people down and reduce tension
In a design, cool colors tend to recede▪ Great for backgrounds and larger elements
on a page, ▪ Wont overpower your content
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Monochromatic Scheme One color, different hues
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Monochromatic Color Scheme - http://haveamint.com/
Analogous Colors Adjacent colors in the color wheel
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Analogous Color Scheme - http://regines.net.au/
Complementary Colors Colors located opposite to each other in
the color wheel
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Complementary Color Scheme http://www.ufl.edu/
Complementary Colors Watch out for simultaneous contrast
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Colors in Nature
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Colors in Nature
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Color Scheme 2 http://colorschemedesigner.com/
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Things to remember
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4 W’s Who▪ Sponsoring organization/target audience
What▪ Title of activity/What the activity is
Where▪ Venue
When▪ Date and time
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E-mail size must be different from print size Email: ~600px width▪ Use Save for Web in Photoshop
Print: at least 150dpi
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If it doesn’t sell, your stuff
is screwed
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