Post on 14-Apr-2017
USEUM: Making Art Accessible with Crowdsourcing & GamificationFoteini ValeontiFounder of USEUM / PhD Candidate at UCL
Willem van Haecht "The Gallery of Cornelis van der Geest" 1628
A simple idea…
Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
A simple idea…
Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
A simple idea…
What about Art?
Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
If something hasn’t been done before…
Fran Recacha "Odysseus" 2010
If something hasn’t been done before…
Fran Recacha "Odysseus" 2010
Unnecessary
If something hasn’t been done before…
Fran Recacha "Odysseus" 2010
Unnecessary Impossible
If something hasn’t been done before…
Fran Recacha "Odysseus" 2010
Unnecessary Impossible
An observation
Based on Crowdsourcing
Piet Mondriaan "Composition II in Red, Blue, and Yellow" 1930
USEUM: The Crowdsourced Art Museum
USEUM: The Crowdsourced Art Museum
70,000 Paintings 8,000 Artists 105 Countries
USEUM: The Crowdsourced Art Museum
70,000 Paintings 8,000 Artists 105 Countries 100K Ratings 25K Tags 200 Senior Contributors
USEUM: The Crowdsourced Art Museum
Empower the Users
Empower the Users
Artists Art Lovers
Empower the Users
ArtistsPromote Portfolio
Art Lovers
Empower the Users
ArtistsPromote Portfolio
Platform Specialised for their
Medium
Art Lovers
Empower the Users
ArtistsPromote Portfolio
Platform Specialised for their
MediumProfit from Gifts &
Prints
Art Lovers
Empower the Users
Art LoversDescribe with Tags
ArtistsPromote Portfolio
Platform Specialised for their
MediumProfit from Gifts &
Prints
Empower the Users
Art LoversDescribe with Tags
Rate(Implicit
Crowdsourcing)
ArtistsPromote Portfolio
Platform Specialised for their
MediumProfit from Gifts &
Prints
Empower the Users
Art LoversDescribe with Tags
Rate(Implicit
Crowdsourcing)Add Artworks
ArtistsPromote Portfolio
Platform Specialised for their
MediumProfit from Gifts &
Prints
Empower the Users
Art LoversDescribe with Tags
Rate(Implicit
Crowdsourcing)Add Artworks
Author Educational Content
ArtistsPromote Portfolio
Platform Specialised for their
MediumProfit from Gifts &
Prints
Accessible /əkˈsɛsɪb(ə)l/
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
Accessible /əkˈsɛsɪb(ə)l/
easily obtained, understood, appreciatedOxford English Dictionaries
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
Accessible /əkˈsɛsɪb(ə)l/
easily obtained, understood, appreciatedOxford English Dictionaries
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
Accessible /əkˈsɛsɪb(ə)l/
easily obtained, understood, appreciatedOxford English Dictionaries
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
Accessible /əkˈsɛsɪb(ə)l/
easily obtained, understood, appreciatedOxford English Dictionaries
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
Accessible /əkˈsɛsɪb(ə)l/
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
Cinephile≠
Accessible /əkˈsɛsɪb(ə)l/
Enjoy Art
Vincent van Gogh "Self-Portrait with Pipe and Straw Hat" 1887
≠ Cinephile
≠ Art World Insider
Challenges
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Challenges
Image-based CrowdsourcingFunction of UGC but Purpose of CS
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
User Generated Content vs. Voluntary Crowdsourcing
"Girl with a phone" Levon Avagyan (Armenia)
User Generated Content vs. Voluntary Crowdsourcing
"Girl with a phone" Levon Avagyan (Armenia)
Difference: The PurposeAll content contributed is organised and used towards the completion of the project’s end goal.
User Generated Content vs. Voluntary Crowdsourcing
"Girl with a phone" Levon Avagyan (Armenia)
Difference: The PurposeAll content contributed is organised and used towards the completion of the project’s end goal.
User Generated Content vs. Voluntary Crowdsourcing
"Girl with a phone" Levon Avagyan (Armenia)
Difference: The PurposeAll content contributed is organised and used towards the completion of the project’s end goal.
Challenges
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Image-based CrowdsourcingFunction of UGC but Purpose of CS
Challenges
IPR Lawyers
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Image-based CrowdsourcingFunction of UGC but Purpose of CS
Challenges
IPR Lawyers: “You can’t do that”
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Image-based CrowdsourcingFunction of UGC but Purpose of CS
Challenges
IPR Lawyers: “You can’t do that”Worked with Artists
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Image-based CrowdsourcingFunction of UGC but Purpose of CS
Challenges
IPR Lawyers: “You can’t do that”Worked with Artists / Favourable Timing
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
Image-based CrowdsourcingFunction of UGC but Purpose of CS
Challenges
"Hoisting Our Dreams into the Light of Another Sun" Paul Bond (US)
IPR Lawyers: “You can’t do that”Worked with Artists / Favourable Timing
Image-based CrowdsourcingFunction of UGC but Purpose of CS
MotivationAttracting Contributors
Motivation
George Bellows "Tennis Tournament" 1920
Motivation
George Bellows "Tennis Tournament" 1920
“to be moved”
Motivation
George Bellows "Tennis Tournament" 1920
Intrinsic
“to be moved”
Motivation
Intrinsic Extrinsic
George Bellows "Tennis Tournament" 1920
“to be moved”
Evert Collier "Vanitas Still Life" 1662
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
Participation is Optional
Crowdsourcing
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
Paid
Participation is Optional
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
PaidStrong Extrinsic
Incentive
Participation is Optional
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
PaidStrong Extrinsic
Incentive
Voluntary
Participation is Optional
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
PaidStrong Extrinsic
Incentive
Voluntary
Participation is Optional
Gamification
Lucas van Leyden "The Game of Chess" 1508
Gamification
The use of game design elements in non-game contexts
Gamification
Lucas van Leyden "The Game of Chess" 1508
The use of game design elements in non-game contexts
Gamification
Lucas van Leyden "The Game of Chess" 1508
“The word for what’s happening at the moment is pointsification”
Margaret Robertson
The use of game design elements in non-game contexts
Gamification
Lucas van Leyden "The Game of Chess" 1508
“The word for what’s happening at the moment is pointsification”
Margaret Robertson
Gamify = PleasuriseProf. Jesse Schell
Crowdsourcing
Evert Collier "Vanitas Still Life" 1662
PaidStrong Extrinsic
Incentive
VoluntaryGamification
“Getting Gamification Right” by S. Deterding
Willem van Haecht "The House of Cards" 1737
“Getting Gamification Right” by S. Deterding
MeaningGamification Acts as an Amplifier
Willem van Haecht "The House of Cards" 1737
“Getting Gamification Right” by S. Deterding
MeaningGamification Acts as an Amplifier
MasteryClear Goals with Variable Challenge
Willem van Haecht "The House of Cards" 1737
“Getting Gamification Right” by S. Deterding
MeaningGamification Acts as an Amplifier
MasteryClear Goals with Variable Challenge
Autonomy“A free space to play in and something to play with”
Willem van Haecht "The House of Cards" 1737
Gamification on USEUM
Vincent Malo "Peasants Playing Cards outside an Inn" 1623
Gamification on USEUM
Vincent Malo "Peasants Playing Cards outside an Inn" 1623
MeaningHelp build the World’s Art Museum
Gamification on USEUM
Vincent Malo "Peasants Playing Cards outside an Inn" 1623
MeaningHelp build the World’s Art Museum
MasteryYou are the “Top Contributor of The Getty”
Gamification on USEUM
Vincent Malo "Peasants Playing Cards outside an Inn" 1623
MeaningHelp build the World’s Art Museum
MasteryYou are the “Top Contributor of The Getty”
AutonomyUnlocking Tools & Higher Levels of Freedom
Observations
Louis-Léopold Boilly ”Game of Billiards" 1807
Observations
Louis-Léopold Boilly ”Game of Billiards" 1807
Be Prepared to be Surprised
Observations
Louis-Léopold Boilly ”Game of Billiards" 1807
Be Prepared to be Surprised
Communication is Key
Accessible /əkˈsɛsɪb(ə)l/
Accessible /əkˈsɛsɪb(ə)l/
USEUM joins the Open Data movement
Accessible /əkˈsɛsɪb(ə)l/
50,000 Copyright-free Old Masters Images
USEUM joins the Open Data movement
Thank you!http://useum.org@useum_org / @nosuic
Willem van Haecht "The Gallery of Cornelis van der Geest" 1628