user research part 1 - surveys, focus groups, interviews

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Transcript of user research part 1 - surveys, focus groups, interviews

ANNOUNCEMENTS

Course redesign help - Monday

SHOW & TELL

USER RESEARCH

SOME RESEARCH TOOLS

Interviews

Focus groups

Surveys

WHAT DO YOU ASK?

Course management tool

WHAT DO YOU ASK?

ASK ABOUT DO NOT ASK:

Users’ general goals Activities related to

area (courses, studying)

Difficulties, frustrations (what’s easy/difficult)

What do you want?

How would you design it?

SOME RESEARCH TOOLS

Interviews

Focus groups

Surveys

HOW DO YOU CHOOSE?

Course management tool

SOME TIPS

Establish rapport!Interviews

Focus groups

Surveys

Specific measures of time, frequency (NOT: rarely – often)

Homogenous / Heterogeneous

Groupthink Domination by one

member

DATA ANALYSIS

Interviews

Focus groups

Surveys

Frequencies, Means, Most common

answers

Themes & patterns from recurring

answers