User Experience in Web 2.0 World !

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Swarraj KulkarniPrincipal Architect – Cognizant

Swarraj.kulkarni@cognizant.com

People's behavior makes sense if you think about it in terms of their goals, needs, and motives. - Thomas Mann

Ahajokes.com

Overall Presentation Goal

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What will we discuss?

Web 2.0 : Social Sphere

Changing face of User Experience (UX)

Web 2.0 Promises related to UX

User Experience in Web 2.0 world!

Challenges

What Architects must know?

Web 2.0 – Social Sphere

User Experience (UX)

User Experience, often abbreviated UX, is a term used to describe the overall experience and satisfaction a user has when using a product or system.

It most commonly refers to a combination of software and business topics, such as selling over web, but it applies to any result of interaction design - Wikipedia

UX in plain English

Overall impression and feelings that person has while using any application.

Beating the expectations!

UX Design

IndustrialDesign

IndustrialDesign

Graphic Design

Graphic Design

Computer Science

Computer Science

AnthropologyAnthropology

PsychologyPsychology

UXDesign

UXDesign

User Centered Design

Interaction Design Information Architecture Usability Human computer Interaction Human Factors Engineering User Interface Design

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User Experience in Web 2.0 world!

Web 2.0 promises related to UX

Convenience Precise information access Rich user interface User act as co-developer & will be in command Quick and effective means to express feelings Multi device support

If we consider these promises as backbone and sub-categorize the user experience requirements for social software under web 2.0 world, we get this high level picture for UX 2.0 …

User Experience in Web 2.0 world!

Social / Professional Networking

1. Connecting people online1. Connecting people online2. Efficient search2. Efficient search3. Help in decision making3. Help in decision making4. Tag your choices4. Tag your choices5. Export / Import data5. Export / Import data

1. Connecting people online1. Connecting people online2. Efficient search2. Efficient search3. Help in decision making3. Help in decision making4. Tag your choices4. Tag your choices5. Export / Import data5. Export / Import data

1.Connect to equal minded people2. Maintain contact information3. Get updated profiles through

mail

1.Connect to equal minded people2. Maintain contact information3. Get updated profiles through

mail

Simplicity

??

Personalization

Search

Search (Cont)

Social book marking

Users store lists of Internet resources that they find useful These lists can be accessible to the public by users of a

specific network or website Other users with similar interests can view the links by topic,

category, tags, or even randomly

Rich User Interface

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Challenges in meeting Web 2.0 User Experience expectations

UX 2.0 : Challenges

UX 2.0 definition is still maturing Use from any user at any time through any channel UX 2.0 is difficult to measure and quantify Data input = Data output. How to control data input quality? Only small % participate in data enrichment. Most are

visitors Domain/Device specific W2 apps/UX guidelines still evolving Wide technology stack. Good enough to confuse Architects Overall application security while meeting UX is challenging Enterprise 2.0 UX expectations different than general UX 2.0 Rapid development. Where is the standardization? Difficult to convince that Web 2.0 != AJAX

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What Architects must know about UX 2.0

What Architects must know @ UX 2.0?

What is the primary objective? What are the goals? Who is the targeted user base? What is RoI of the considered usability approach? Available technology options Failures from other Web 2.0 applications How to avoid hype? Adopting Web 2.0 in the enterprise is not easy Enterprise 2.0 success stories are yet to come

Tips for improving UX 2.0

Explore alternatives. Collaborate ideas Check what competitor is doing. Think

different Start with small but be sure Remember – user is co-developer, too Experience on your own. You are providing

answers not alternatives Simple but working solution would win

References

Wikipedia http://www.wikipedia.org/

UX Articles from Paradyme http://www.paradymesolutions.com/index.php Peter Morville’s blog/ articles http://semanticstudios.com/ Articles from Centernetwork.com http://www.centernetworks.com

Blog posts from goodexperience.com http://www.goodexperience.com/blog/

Thank You!

The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2006

You can design for all of the people some of the time. You can design for some of the people all of the time. But you can't design

for all of the people all of the time. - William Hudson

Swarraj.kulkarni@cognizant.com