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User Adoption: Engaging your team with a communication plan

WebDAM Solutionshttp://www.webdamsolutions.com

Summer Webinar Series Recordings Metadata 101

http://www.damsuccess.com/discover/dam-primer-webinars/

Controlled Vocabularyhttp://www.damsuccess.com/discover/dam-primer-webinars/using-keywords/

Building the Framework http://www.damsuccess.com/discover/dam-primer-webinars/organizing-your-assets/

Housekeeping

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About WebDAM

The leader in digital asset management in the cloud

Founded in 2005 Real world expertise Implemented across industries

Education Travel and tourism Entertainment Government Technology Manufacturing

Today’s Webinar

What user adoption means Importance of user adoption Barriers to user adoption Methods to achieve user adoption Building a communication plan Measuring user adoption

Defining User Adoption

Getting users to USE a system!

User Adoption Curve

Innovators Early adopters Early majority Late majority Laggards

Why is user adoption important? Improved productivity Improved workflows Better use of human

resources Increased accuracy Greater impact ROI

Why users fail to adopt? Difficult to use Resistance to

change Lack of training or

support

Methods For Achieving User Adoption Build the DAM team Plan and market the launch Offer ongoing training and education Make it convenient and easy Communicate with your users regularly

Building the DAM Team Responsibilities

DAM best practices DAM implementation Communication Overall success of the DAM

Members Key stakeholders Departmental representation Select end users

DAM Team Responsibilities

Launching and marketing Creating and distributing training materials Collecting and evaluating feedback Maintaining user adoption metrics Outlining and executing the

communication plan Implementing changes

Launching your DAM

Type Pros Cons

Parallel Time to make adjustments

Gets dragged out, resource intensive

Big Bang Immediate user adoption Requires a lot of time upfront planning

Phased Can make revisions after each rollout

Difficult with interconnected departments

Training Resources

Training 3rd-party Internal

Supplemental materials Metadata best practices Keyword guidelines Usage guidelines Role-based guides

Require Training

Accountability Sign-off Withhold login credentials Quizzes Incentives

Convenience Store documentation in your DAM! Offer multiple trainings

Market the DAM System

Brand the DAM Create a special DAM Newsletter Create DAM collateral Host a DAM kick-off party Launch a competition with

incentives

Collecting and Evaluating Feedback Create a forum for feedback Encourage suggestions from users Take action and implement improvements Publicize the results

Communication Plan

Initial announcement Rollout plan & training Post-training follow-up Ongoing communication

Communication Plan: Initial Announcement Outline benefits of the new DAM Provide the reasoning behind the decision Introduce the DAM team Emphasize commitment to improvement

Communication Plan: Rollout & Training Rollout plan and calendar Training format and schedules Supplemental materials and system

documentation Important contact information

Communication Plan: Post-Training Follow-Up Post-training survey Location of training resources Support contact information Solicit feedback

Communication Plan: Ongoing

System updates Refresher training offerings Changes in business processes DAM team changes Feedback

Successful Digital Asset Managers Increase User Adoption: http://www.webdamsolutions.com/digital-asset-management/best-ways-promote-your-webdam/

Methods: Measuring User AdoptionMetric Metric Type

Number of logins Usage

Number of downloads Usage

Number of uploads Usage

Number of download requests Usage

New registrants Usage

Percentage of keyworded assets Data quality

Metadata completeness Data quality

Metadata correctness Data quality

Traffic to the site Usage

Number of searches Usage

Database growth rate Usage

Feature usage (i.e. lightboxes) Usage

Wrap-Up

Recorded version:http://www.damsuccess.com/discover/dam-primer-webinars/user-adoption/

See a digital asset management demo:http://www.webdamsolutions.com/demo/