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solana crawfordfounder, chief design off icer

designers?

designers?

developers?

designers?

developers?

biz decis ion makers?

design = communicat ion

almost every websi te is sel l ing something

cl ick-moment

the var iable states of user act ion

know

know

goals

know

goals

audience

know

goals

audience

product / service

know

goals

audience

product / service

know them

pre c l ick-moment

users get there

users get there

by chance

users get there

by chance

by choice

powerful tools

layout posi t ion hierarchies

layout posi t ion hierarchies

fonts

layout posi t ion hierarchies

fonts

size

layout posi t ion hierarchies

fonts

size

shapes

layout posi t ion hierarchies

fonts

size

shapes

imagery

layout posi t ion hierarchies

fonts

size

shapes

imagery

movement / l ines

layout posi t ion hierarchies

fonts

size

shapes

imagery

movement / l ines

content

contrast

read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this

read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this

read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this

read this read this read this read this read this

read this read this read this read this read this read this read this read this read this read this

colour

colour

COLOUR

colour associat ions

elegance, wisdom, balance, neutrality, formality, dullness, pollution, urban sprawl

light, air, innocence, purity, cleanliness, peace, simplicity, winter, surrender, hope

death (eastern cultures)

modernity, power, sophistication, elegance, style, wealth, mystery, fear, sadness

death (western cultures)

passion, energy, love, sex, speed, heat, fire, leadership, power, aggression, danger, stop

wealth (china), devil (western cultures)

peace, unity, friendliness, loyalty, wisdom, strength, calmness, cleanliness, sadness, coldness, skies, water, technology

life, nature, environment, fertility, growth, health, youth, inexperience, hope, balance, harmony, go, good luck, generosity, envy, coldness

sunlight, summer, joy, earth, optimism, intelligence, wealth (gold), hope, sociability, friendship, hazards, dishonesty, deceit

mourning (egypt), courage (japan)

envy, sensuality, bisexuality, wealth, royalty, pride, mystery, spirituality, creativity, wisdom, arrogance, exaggeration, confusion

happiness, energy, balance, heat, fire, enthusiasm, playfulness, aggression, arrogance, overemotion, warning, danger, autumn, desire

spring, gratitude, appreciation, admiration, joy, sympathy, femininity, health, love, sex, marriage

during c l ick moment

keep users engaged

the c l ick-moment

the user shi f t

don’t d isappoint the user

consistency

through the var iable states of user act ion

post c l ick moment

what makes the user take act ion?

what makes the user take act ion?

choice

what makes the user take act ion?

choice

trust

r isk vs. accompl ishment

love your audience

love your audience

love what you are sel l ing/promot ing

love your audience

love what you are sel l ing/promot ing

design for that

stand out!

the c l ick-moment

the c l ick-moment

user act ion

the c l ick-moment

user act ion

business

the c l ick-moment

user act ion

business

design

web 2.0 works

thank you

¿?

solana crawford

solana@DESIGNaboutTOWN.com

linkedin | facebook (+)

designabouttown.com/blog

18 bar to l s t . , san f ranc isco, ca