MONDAY. 18 APRIL

Use open innovation and competitions to accelerate your innovation process BY: JACOB WESTERLUND | OPEN INNOVATION MANAGER

Twitter: @JacobWesterlund Email: jacob.westerlund@sqore.com

The Lab is your world!

The World is your lab!

Sqore® INNOVATION

Corporate mindsets & assumptions

Open Innovation Closed Innovation

1. The more consumers, the more the market grows

2. We will be first on the market

4. Not all the smart people in our field could work for us

1. With patents, we can make money in many years

2. We will be unique in the market

3. The smart people in the field work for us

Sqore® INNOVATION

Personal mindsets & assumptions

Open Innovation Closed Innovation

1. ”The team should consist of people who are better than I am.”

2. “Through social media, I can find important business contacts.”

3. “Lets go to the yearly conference and meet new people.”

1. ”As long as I know most of our product in the team, I am irreplaceable.”

2. “Social media is just a waste of time.”

3. “I will stay at home and work; it’s more calm.”

Open Innovation vs. Closed Innovation - Mind the gap!

Sqore® INNOVATION

The Open Innovation Network

Customers

Suppliers

Startups

Academia

Industryclusters

Sqore® INNOVATION

The Open Innovation Network

Customers

Suppliers

Startups

Academia

Industryclusters

1. Relations and contacts with all

2. Both good and bad to have relationshipsQuick to juggle the challenges and opportunities but worse when thinking in new ways

3. Expect incremental Innovation - improvements

Sqore® INNOVATION

The Open Innovation Network

Customers

Suppliers

Startups

Academia

Industryclusters

1. Does not have relations and contacts with all (probably a few)

2. Does not necessarily have the knowledge or understanding of the business, which can be positive for ‘outside the box’ thinking

3. Can bet on disruptive innovation

4. Challenge is to reach out and attract withgood incentives

Sqore® INNOVATION

The Open Innovation Network

Customers

Suppliers

Startups

Academia

Industryclusters

1. Quick results through partnerships

2. Possible to find solutions in other industries

3. Cultural difference between a large company and a startup creates challenges

4. One solution for this is that companies are starting their own incubation environments

Sqore® INNOVATION

Incubators run by large companies Large Companies could offer:

• Customer insights and big data

• Access to labs and testbeds

• Resources and MONEY!

Sqore® INNOVATION

Investments lead to new innovations

Sqore® INNOVATION

The Open Innovation Network

Customers

Suppliers

Big companies

Academia

Industryclusters

1. They don’t have high barriers 2. They probably come from academia 3. The CEO talks to the customer every week 4. Usually, they have no suppliers 5. Should talk to the Big companies, which they

probably do not do today

StartupCompany

Examples of how companies work with Open Innovation

Sqore® INNOVATION

Heineken

• Multiple Open Innovation channels

• Open Innovation is very much

about trust and transparence

Sqore® INNOVATION

Heineken

• Making Open Innovation entertaining

and easy to communicate

Sqore® INNOVATION

Siemens

• Internal version of Kickstarter

• Executives with budget could

invest in the projects

Sqore® INNOVATION

• User-driven

Innovation

• Incremental

innovation

• Low conversion rate

from submissions

• Marketing purpose

Starbucks

Sqore® INNOVATION

H&M CO:LAB

Investment focus

• Sustainable fashion and sustainability issues

• Innovative retail sales

• New technical tools related to the fashion industry

• Corporate Venture Capitalist (CPC)

• Could start as a partnership

I think tomorrow's winners are companies that manage to create as many links as possible between their closed and open innovation

processes

Sqore® AN INTRODUCTION

We design successful innovation competitions thatconnect organisations with external innovation resources

to accelerate their innovation processes.

Sqore® AN INTRODUCTION

We customise online competition platforms

H&M Conscious Foundation Perstorp Autodesk Toyota

• Different competition set-up requires different features and solutions • The jury members can easily access and vote online

Sqore® AN INTRODUCTION

Example of innovation competition process

4-6 weeks 48 hours8-12 weeks

Idea pitch

Pitch your idea within the stated parameters. Participate individually or as

a team.

Submission (based on template)

Submission template in forms to develop the idea. Participate

individually or as a team.

Dragon’s Den

The finalist/s pitch their ideas to the jury.

25 ideas selected by social voting

25 ideas selected by

the jury

Final proposals selected by

jury

Sqore® INNOVATION

About Innovation Competitions

• Faster and more efficient

• Democratic innovation process

• No passive suggestion box

• Clear IP strategy required

• Without marketing, not a successful competition

• Innovation competition is not a universal tool

Sqore® INNOVATION

Motivator

• Interest in the subject and brand

• Participation and influence

• Confirmation and reputation

• The space for creativity

• Really difficult problems

• Winning (gamification)

• Money

Sqore® INNOVATION

Money Prize Reward

Corporate Partnership

Winner relinquishes IP rights

Winners retain IP rights

Incentive Strategy

1 2

3 4

Examples of how companies work with open innovation

Sqore® INNOVATION

• Participants from 118 countries

• 1 000 000€ in grant money split

between 5 winning ideas

• Accelerator program

• Winning ideas: dissolve cotton in textile

waste, make clothes from fruit peels

• The crown princess of Sweden awarded

the prizes

Global Change Award

Sqore® INNOVATION

• No money prize

• The prize was a partnership

• Two partnerships (new

products) already launched

• Why couldn’t the startup just

call Eniro instead of

compete?

Eniro

Sqore® AN INTRODUCTION

Marketing Channels

Marketing Partners

ClientChannels

Our onlineCommunity

PaidMarketing

Education Institutions

■ Webpage ■ Social media channels ■ Partners & customers

■ Partner initiatives ■ Relevant blogs ■ Relevant portals ■ Student channels

■ Google AdWords ■ Social media ads ■ LinkedIn sponsored ads ■ Paid partner communication

■ Listing ■ Boosted social media ■ Pre-registration form

■ University relations ■ High school relations ■ Career centers ■ Faculties

MONDAY, 18 APRIL

That’s it. BY: JACOB WESTERLUND | OPEN INNOVATION MANAGER

Twitter: @JacobWesterlund Email: jacob.westerlund@sqore.com