Use of Facebook for SMEs

Andrew GreenyerDirector, Raise the Roof Marketing

Technologies or Channels

Blogs

Microblogging

Videosharing

Virtualworlds

Photosharing

PodcastsWikis

Social networks

Facebook

• Facebook has over 1bn users

• Facebook is a social network that allows you to connect with friends and family through request only

• Users can share photos, status updates, videos, links

• For Business:

• Share breaking news• Share content from other platforms• Ask Questions• Provide Customer Service

Salon – Vogue Woodley

Leigh Sports Village

Encourage Interaction

• Asking questions that your fans can not resist answering

• Post trivia, quizzes and games

• Create a poll

• Regular events that fans can engage with

Trivia plus a question

Simple Poll

Asking for advice

Creating an Advert on Facebook

Creating an Advert on Facebook

Testing your Ads

• Split Test – one item at a time

• Copy• Image• Offer

• Evaluate your click through rate – stop adverts with too low CTR

Knock-Off Wood

Pinterest

Knock-Off Wood Stats• Facebook: (Under “Knock-off Wood”): 116,000+ fans

• Twitter: 2550 followers

• YouTube: 30 videos

• Highlights:

• Ana White’s blog draws nearly three million unique page views every month.

• 90-95% of her Facebook content comes from fans, and she leaves it all public.

• Pinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day.

• In year two, the blog began bringing in enough advertising revenue to support her family.

Things for you to considerTake 10 mins to write your thoughts down

• Is Facebook right for your organisation

• If Yes, what do you have to do?

• Set up page – what do you need?• Post status updates – what, when and how?• Should you create an Advert(s) – what, who and how?

Use of Twitter for SMEs

Andrew GreenyerDirector, Raise the Roof Marketing

Twitter• Twitter is a condensed version of Facebook status

updates

• Updates up to 140 characters in length

• A good way of relaying breaking news

• 500 million tweets per day

• Let followers know about upcoming events / launches / share useful content

Twitter Profile

#HASHTAGS

Tweetdeck

Hootsuite.com

6 Tips for Improving Twitter Link Click Through Rate

1. Write tweets between 120 and 130 characters

2. Place links about 25% of the way through

3. Chose the right words and phrases

4. Use action words

5. Experiment with the paper.li system

6. Tweet on the weekends

Analysis undertaken by Hubspot – based on 200,000 tweets with links

Paper.li – create your own newspaper

Customer Service via Twitter

Things for you to considerTake 10 mins to write your thoughts down

• Is Twitter right for your organisation

• If Yes, what do you have to do?

• Set up account – what do you need?• Post status updates – what, when and how?• Link back to website – what content?• How will you attract more followers?

Use of Youtube (video) for SMEs

Andrew GreenyerDirector, Raise the Roof Marketing

Youtube• Upload and share videos – professional and non-

professional content

• 800m users per month

• 4bn hours of video watched per month

• 72 hours of video uploaded each minute

• For Business:

• Create product demonstrations• Case Studies• Interviews

Carpet Fitter

What could you use to create a video?• Take 10 mins to list what you could video

• Case Studies – who, what?• Product demo• Shop / Factory tour• Run a competition

Socialmediaexaminer.com

Bodyform – Facbook comment that lead to a video

and the video response.........

Results:• 3.1m views on Youtube• 13k likes for video on Youtube• 4,500 comments on original post

on Bodyform Facebook page

The simple steps are as follows:• Set out your objectives

• Listen to what is being said in the digital space, by whom and where (e.g. competitors, consumers);

• Monitor these conversations, dialogues, likes and comments;

• Devise an engagement plan (including a rolling content plan) and do not underestimate the resources and expertise required;

• Set up a governance policy

• Engage with honesty and transparency

• Monitor and evaluate on an ongoing basis.

• Think ROI not cost

CHECKLIST – Is Your Company Ready for Social Media?

• My company has clear goals for social media. • We have the human resources to commit to social media. • We produce enough quality content to sustain social media

conversations.• We know which social media sites are popular with our

prospects and customers. • Our company website is prepared for social media

attention. • We’re ready to incorporate social media strategies

throughout the buying process.

Using Social Media as a Marketing Tool

Andrew Greenyer

andrewgreenyer@raisetheroofmarketing.co.uk@AGFormby

www.raisetheroofmarketing.co.uk

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