Use of Blogs for Dermatology Education

Rosa TabernerHospital Son Llàtzer (Palma de Mallorca)

Web 2.0 applications

• Web 2.0 applications have been increasingly adopted by many online health-related professional and educational services.

• Opportunity for powerful information sharing and ease of collaboration.

“Infoxication”

@FisioenAP

Content curation

PLE

• Personal Learning Environment.• Systems that help learners take control of and

manage their own learning. This includes providing support for learners to:– Set their own learning goals.– Manage their learning, both content and process.– Communicate with others in the process of

learning.

PLE for @rosataberner

What’s a blog?

• A blog (web log) is a discussion or informational site published on the internet and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).

• Blogs are interactive, allowing visitors to leave comments.

Dermatologic blogosphere

Patients(divulgation, marketing, branding)

General Practitioners

(learning)

Dermatologists(learning,

news)

Divulgation…

For general practitioners

For dermatologists

So… Let’s blog

• www.dermapixel.com• Blog of “daily dermatology”• Addressed to family doctors, paediatricians,

dermatology residents, students and other health workers.

• Main goals:– Evaluation tool for rotating residents in

Dermatology Service at Son Llatzer Hospital.– Teaching dermatology tool.– Independence (no funding).

Blog dynamics

Saturday• Clinical case

Comments

Wednesday• Answer

Subscriptions

Subscriptions

Subscriptions

Subscriptions

HON*-Code

• The HONcode certification is an ethical standard aimed at offering quality health information. It demonstrates the intent of a website to publish transparent information.

• The HONcode is the most widely accepted reference for online health and medical publishers.

*Health On the Net Foundation

Blogging is easy• You don’t need technical skills

Blogging is free (it can be)

• Free blogging platforms.

• Blogger (Google), WordPress.

Digital reputation, visibility

Prizes…

Radio program

Other blogs…

Feedback

The dark side of blogging

Privacy

• Clinical images (real cases).

• Consent from patients.

• Invented names, situations.

• No legal conflict.

Digital divide

Venereal diseases

• Blogger could ban “sensitive content”.

• No genital lesions*

Moderate comments

• Personal consultations• Destructive

comments (trolls)• Spam

Fear of being copied

Creative Commons

No money

Present… and future

• Guest blogging (invite other dermatologists to collaborate)• E-book (free)

rtaberner@gmail.com

@rosataberner

www.dermapixel.com

www.facebook.com/dermapixel