March2016

March&April

ClassesOffered

120HourCoursesBaltimore,MD-Mar7-18Columbus,OH-Mar7-18DesPlaines,IL-Mar7-18St.Louis,MO-Mar7-18Lakewood,CO-Mar28-Apr8Leesburg,VA-Apr4-15Cumming,GA-Apr18-29Tampa,FL-Apr18-29Cincinnati,OH-Apr25-May6

16HourResidentialRadon

MeasurementCourse

LiveWebinar-Apr4-5

USDoE

CordiallyInvitesASHI

ACI'sandInspectorstoaFreeWebinarLearnhowtousetheHomeEnergyScoreandhowitcanaddvaluetoyourbusiness.

EnhanceYourHomeInspectionBusinesswiththeHomeEnergyScore

Wouldn'tyourcustomersliketoknowhowtheirhomesstackupintermsofenergy

efficiency?

Now,usingtheU.S.DepartmentofEnergy's(DOE)freeHomeEnergyScore,youcanprovideamiles-per-gallontyperatingalongwithyourhomeinspections.Betteryet,byofferingtheratingandaccompanyingrecommendationsforefficiencyimprovements,youcanhelpyourclientsbecomeeligibleformortgageincentivesfromFHA.Tolearnmoreabouthowtoscorehomes,pleasejoinusforoneofthefollowingwebinarssponsoredbyDOE.JoanGlickman,

16-hrResidential

RadonMeasurement

Webinar

Webringtheclassroomintoyourhomeoroffice.....andsaveyou

money!

April4-5,2016

coursetaughtby:

DOE'sHomeEnergyScoreProgramManager,willdescribethebasicsoftheHomeEnergyScore,howitcanaddvaluetoyourbusiness,andwhatyouneedtodotoaccessthetrainingandtool.

Wednesday,March9that2pmETThursday,March17that8pmET

Registernowbyselectingatimeaboveandlearnhowtobeamongthefirsthomeinspectorstoofferthisvalue-addedservice!

23IWSanDiegoTitlesAddedtoASHIOnlineLearningCenterViewtheseonlinemodulesonyourcomputer,iOSorAndroidphoneortablet.

Convenientforviewingathomeoronthego,checkoutthewidevarietyoftopicsinbasicandadvancedtechnicaltopics,environmental,specialty/diversificationandbusinessmanagement.

FREE&EASYTOEARN-2ASHICEs:

GototheASHIOnlineLearningCenterhttp://www.softconference.com/ashi/default.asp

Tolog-In,usethefollowing:Username:MembernumberPassword:istheword"password"

SearchlistsofpastIWpresentationsunder"EducationalContent"

What'sgoingonwithyour

chapter?Gotaneventcomingup?Somethinginterestinghappenatyourlastmeeting?Whatdidyoulearnabout?Wewanttoknowandwe'llpostithere.EmailyournewstoDaveatdavek@ashi.org

Here'swhat'sgoingoninachapternearyou...

March4-6,2016OhioASHIInspectorsExpoDoubleTreeHiltonWorthingtonColumbus,OH

March4-6,2016OAHI/CAHPI-ON2016EducationalConferenceHolidayInnBurlingtonHotelandConferenceCenterBurlington,Ontario

Selectfromalargevarietyoftopics

Viewthe2-hourmoduleandpasstheexamYourrecordsarehousedonsite.Printoutcertificates.ContactMicheleGeorgewithanyquestionsatmicheleg@ashi.org.

Wefoundthisgreatarticleposted

byASHImember,JohnCordelle,

intherecentOhioJournalof

ProfessionalHomeInspection:

"Thechapter'sgreateremphasis

onmarketingactivitieswillbethe

responsibilityofthechapter's

RealtorRelationsandPublicRelationscommittees.Like

yourbusiness,thesuccessofthosecommitteeswillhighly

dependontheresourcesprovidedandtheeffortapplied.

Plansbasedsolelyonhopesanddreamswillcertainlyfail.

Theessentialresourcesarebothtimeandtalent."

Asachapter,itisessentialtoprovidequalityeducational

opportunitiesforyourmembers.AsevidencedbytheOHIO

ASHIchapter,theyaregoingastepbeyondandarelooking

toaddvaluebyplacingmoreemphasisonexternal

marketingprogramsthatwillmoredirectlycontributeto

thefinancialsuccessofyourbusiness.

CALLFORPRESENTATIONS2017

March5,2016ASHICentralPAChapterEducationEventParkInnbyRadisson(HarrisburgWest)Mechanicsburg,PA8ASHICEsMarch10,2016ASHIGardenStateChapterEducationalSeminarTheWestwoodGarwood,NJ

March12,2016ArizonaASHIChapterEducationEventBlackCanyonConferenceCenterPhoenix,AZ6ASHICEs

March15,2016PRO-ASHIFieldTripPittsburghWater&SewageAuthority2ASHICEs

March19,2016ASHIWesternWashingtonSpringSeminarHolidayInnDowntownEverett,WA7ASHICEs

March19,2016SouthCarolinaASHIEducationalEventHolidayInnColumbia,SC6ASHICEs

March26,2016NOVAASHIChapterSpringSeminarBestWesternFairfaxFairfax,VA7ASHICEs

April30,2016PROASHIEducationalEventMurrysvilleCommunityCenterMurrysville,PA

May6-7,2016ASHISuncoastSuntechConfernceHamptonInnOldsmar

We'renowacceptingsubmissionsforInspectionWorld2017LasVegas.

PleaseclickheretodownloadaCallfor

Presentations2017form.

InspectionWorldwillbeheldatBally'sLasVegas,January

22-25,2017.

InspectionWorldprovidesaforumforattendeestolearnthe

profession'sbestpracticesandtoexpandtheirknowledge

toimprovetheirprofessionalskillsandexploreemerging

issuesrelevanttotheprofession.

Wewelcomeyourapplication.TheIWEducationCommittee

willreviewallapplicationsandwillselecttheprogramsin

earlyMay2016.

QuickTip#29:Patch

theHoleBehindtheDoorSothekidshadalittleshoving

match,knockingagainstthe

bedroomdoor,andthe

doorknobsmashedaholein

thedrywall.Theyhaddonethisbeforebutneverpunctured

completelythroughthedrywall.Thosepreviousdentscould

beignored,butthenewholeneedstobefixed.

Yourexperiencewithpatchingdrywallhastaughtyouthere

isonlyonewaytoachieveaperfectpatch–hirea

professional.Sure,youcanspreadsomespackling

compoundordrywallcompoundoverasmallhole,butthe

texturenevermatches.Worseyet,thesandingcreatesa

hugemessandmakesthepatchlookevenlargerasthe

textureisremoved.

Fortheholecreatedbythedoorknob,wehaveaquickfix:

coveritwithacircularpatch/bumper.Thebumperwillbe

slightlyraisedfromthedrywallsurface,butitwilllooklike

itwasdesignedtobethere.Thebumperwillbelargerthan

Oldsmar,FL16ASHICEs

May14,2016MACASHIChapterEducationEventJohnsHopkinsUniversityRockville,MD8ASHICEs

24yearoldFranchiseforSaleinSunny/warmSouthFlorida(PalmBeachCounty-somecities-BocaRaton,DelrayBeach,BoyntonBeach,HighlandBeach,Manalapan)

Doyouknowofanyonethatwantsasuccessfulfranchisetoinspectwhereit’sniceandwarmwithNOSNOW,mosthousesarebetween10and35yearsoldwithalotofnewercommunities

thehole,creatingasturdysupportbase,anditcanbeheld

inplacewithconstructionadhesive.

Afterthebumperpatchisinplace,youcanpaintitto

matchthewallcolor.

Asapreventivemeasurefortherestofyourhouse,make

surealldoorshaveaworkingdoorstoporabumperto

preventdoorknobsfromstrikingdrywall.

ByTomFeiza,Mr.Fix-It

(c)Copyright2009byTomFeiza,Mr.Fix-It,Inc.|misterfix-

it.com|htoyh.com

Helpingyouoperateandmaintainyourhome

LearnHowTo

DramaticallyIncreaseYourSalesByGeneratingMoreReferralsFromRealEstateAgents

Areyouinterestedingettingmorereferralsfrom

realestateagentsinyourarea?PreferredSystemsishostingafree30minutewebinaronThursday,March3rdat7:30PMCSTtorevealauniquestrategythatotherhomeinspectorsacrossthecountryareusingtogrowtheirhomeinspectionbusinesses.

Clickheretoregister.

TakingCareofBusinessPlanningfortheUnexpected

bySherylHuston

Weallknowthatthereisalmostnothingintheworldthatis

100%failsafe.Ifanybusinessproductclaimstobeso,most

ofusgetsuspicious.Certainly,anexcellentproductor

businessmodelisnearlyfailsafe.

Takinggoodcareofyourinspectionbusinessincludes

(15yearsorlessold),quiteafewcondominiuminspections(interioronly)andalotofthemareoceanfront,withanawesomereputationsince1992?WeneedtobewithmyDadfairlyquicklyandareofferingareally"sweetdeal/bargain"forsomeonetopurchasesowecanbewithhim.Ifyouknowofanyone,pleasecallEdwinPenaat754-368-5192.

TargetProfessional

Programs

GuardianFinancial

HomeOwnersNetwork

Quill.com

LegalShield

Porch.com

MoverThankYou.com

HomeAdvisor

OneSourceSolutions

LibertyMutualInsurance

InspectionContracts.com

GEMMarketing

(ASHIstore.com)

BuildFax

ASHI@Home

thinkingaboutthingslikeliabilityinsuranceandpre-

inspectionagreements.Youkeepabreastoflegalissues

andconnecttootherinspectorssothatyou’reawareof

howyoucanproactivelypreventclaimssituations.Andof

coursethere’scustomerservice–knowinghowtoanswer

questionsandaddressconcernsinawaythateliminates

unnecessaryrisktoyourbusiness.YourASHImembership

isanimportantpartofyourongoingeducationand

planningforyourinspectionbusiness.

Thentherearethenutsandboltsofwhatit’sallabout:

writingthendeliveringtheinspectionreporttoyourclient.

Yourreportiswhereyoushineintermsofusingyour

expertiseandexperiencetocommunicateanddocument

yourfindingsinaprofessionalandorganizedway.It’s

importanttomanagethewayyouwriteanddeliverreports,

andtoprotectthecontenttherein.READMORE

PEX,alsoknownas,

cross-linkedpolyethlenePlumbersaredoingmostof

theirrepairstodaywithPEX

andbuildersareusingPEX

moreandmoreonnewhomes.IthasbeenusedinEurope

foranumberofyearsandperformedwell.

Insomeareasofthecountry,buyersmayhaveheard

abouthomesintheareathathavehadpinholeleaksinthe

copper,possiblydotoachemicalcompositionchangein

thewaterbecausetheofthelocalwatercompany.Inthese

casebuyersmaybewonderingifthehomehasbeenpiped

orre-pipedwithPEXpiping.

Likeeverything,thereareadvantagesanddisadvantagesAdvantages:lessexpensiveandeasiertoinstall,less

skilledlaborneededtoinstallit,fastertoinstallthan

copperandPEXdoesn’tcorrodelikecopperandstandsup

tocoldorfreezingtemperaturesbetterthancopper.

Disadvantages:Rodentscananddochewthoughthe

MillionaireInspector

Community

GOLDAFFILIATES

3DInspectionSystems

BusinessRiskPartners

CitadelInsurance

HomeInspectorPro

HomeGauge

InspectITReporting

Software

KaplanHomeInspection

Education

MaxMarketing

McKissock

HowToOperateYour

Home

Palm-Tech

Pro-Lab

ReportHost

SILVERAFFILIATES

CarsonDunlop

HolmesApprovedHomes

SimpsonStrong-Tie

BRONZEAFFILIATES

AccuStarLabs

AllenInsurance

AllergyZone

AlliedSchools

America'sCallCenter

AmeriSpec

BNKInsurance

BostonEnvironmental

CompleteAppliance

Protection

EliteMGA

pipeattimes,PEXcan’tberecycledaseasilyascopper,

notgoodforexterioruse,andmayproducetoxicsmoke

whenitburns.

Tip:IfyouhavePEXpiping,haveahighlevelrodent

controlplan.

BottomLinePEXisgenerallyconsideredagoodproductandifyouneed

torepairorreplaceyourcopperorgalvanizedwaterlines,

thenPEXwouldbeagoodchoice.

Formorearticleslikethis,pleasevisit

www.buyersask.com.

Word-of-MouthMarketingStatisticsto

HelpYouMarketYourBusinessBetterForcenturies,peoplehavemadebigdecisionsand

developedeverydaypreferencesusingthesimpleyet

resoundingpowerofword-of-mouth.It’snocoincidence

thatyouandyourbestfriendshareafewofthesame

favoritethings.Whodoesn’tlovehearingaboutagreat

productorservicefromatrustworthysource?

Asmorebrandsworktoboosttheirleadacquisitionprocess

usingorganicnetworks,there’smuchtogainfrom

developingakillerword-of-mouthmarketingstrategy.But

beforeyoustartusinganewreferralmarketingstrategyto

upyourrevenueusingtheremarkablepowerof

recommendationsandreferrals,youneedtofullygrasp

whyword-of-mouthisvaluableandhowyourbrandcan

influenceit.Here’sacomprehensivelistofword-of-mouth

marketingstatisticstohelpyougetstarted.

84%ofconsumerssaytheyeithercompletelyor

somewhattrustrecommendationsfromfamily,colleagues,

andfriendsaboutproducts–makingthese

recommendationstheinformationsourcerankedhighest

EZHomeInspection

Software

GlobalTestSupply

GlobeSpec

HolmesApprovedHomes

HomeHubZone

HomeTeam

Imfuna

InspectionCertification

Associates

InspectorServicesGroup

JoeFerry,LLC

KritterCaps

LiftMaster

LivingInPlaceInstitute

MetropolitanSolutions

USA

NationalInstituteof

BuildingInspectors

OREP

Perma-Boot

PHII

PRISMAnalytical

RAdata,Inc.

ReportItQuick

RTCA

USInspect

WagnerMeters

ZAITrust

fortrustworthiness.[Nielsen]

74%ofconsumersidentifyword-of-mouthasakey

influencerintheirpurchasingdecision.[Ogilvy/Google/TNS]

68%trustonlineopinionsfromotherconsumers,whichis

up7%from2007andplacesonlineopinionsasthethird

mosttrustedsourceofproductinformation.[Nielsen]

88%ofpeopletrustonlinereviewswrittenbyother

consumersasmuchastheytrustrecommendationsfrom

personalcontacts.[BrightLocal]

72%sayreadingapositivecustomerreviewsincrease

theirtrustinabusiness;ittakes,onaverage,2-6reviews

toget56%ofthemtothispoint.[BrightLocal]

Onsocialmedia,58%ofconsumerssharetheirpositive

experienceswithacompany,andaskfamily,colleagues,

andfriendsfortheiropinionsaboutbrands.[SDL]

91%ofB2Bbuyersareinfluencedbyword-of-mouth

whenmakingtheirbuyingdecision.[USM]

56%ofB2Bpurchaserslooktoofflineword-of-mouthasa

sourceofinformationandadvice,andthisnumberjumpsto

88%whenonlineword-of-mouthsourcesareincluded.

[BaseOne]

Word-of-mouthhasbeenshowntoimprovemarketing

effectivenessbyupto54%.[MarketShare]

84%ofconsumersreportedalwaysorsometimestaking

actionbasedonpersonalrecommendations.70%saidthey

didthesameofonlineconsumeropinions.[Nielsen]

TheaveragevalueofaFacebookfanincertainconsumer

categoriesis$174.[Syncapse]

43%ofsocialmediausersreportbuyingaproductafter

sharingorfavoritingitonFacebook,Twitter,orPinterest.

Overhalfofpurchasesinspiredbysocialmediasharing

occurwithin1weekofsharingorfavoriting,and80%of

purchasesresultingfromsocialmediasharesoccurwithin3

weeksofsharing.[VisionCritical]

Millennialsrankedword-of-mouthasthe#1influencerin

theirpurchasingdecisionsaboutclothes,packagedgoods,

big-ticketitems(liketravelandelectronics),professional

servicesandfinancialproducts.BabyBoomersalsoranked

word-of-mouthasbeingmostinfluentialintheirpurchasing

decisionsaboutbig-ticketitems,financialproductsand

professionalservices.[RadiusGlobal]

77%ofbrandconversationsonsocialmediaarepeople

lookingforadvice,information,orhelp.18%werepositive

reviewsofthebrand.[Mention]

79%ofpeoplesaytheirprimaryreasonfor"liking"a

company'sFacebookpageistogetdiscounts.81%also

saidthey'reinfluencedbywhattheirfriendsshareonsocial

media.[MarketForce]

77%ofbrandconversationsonsocialmediaarepeople

lookingforadvice,information,orhelp.18%werepositive

reviewsofthebrand.[Mention]

InspectionWorld2016San

Diegoisbarelyinthebooks

andASHIhasalreadybeen

activeatotherconferences.

Recently,ouresteemednew

President,RandySipe,has

madehiswayfromDallastoNewYorkattendingboththe3

DaysofSecretsRevealedconferencefromMillionaire

InspectorCommunityandthe7thJointSeminarbyLong

IslandASHIandtheMetropolitanAssociationofHome

Inspectors(MAHI).

3DaysofSecretsRevealedwasanothergreateventhosted

byMikeCrowandhisteamatMillionaireInspector

Community.WhiletheeventtookplaceTuesdaythrough

Thursday,February23-25,therewasabonusdayon

Monday,February22.ItwasonMondayandTuesdaythat

thebulkofexhibitorswereinattendance.FrankLesh,

ExecutiveDirectorofASHI,spokeonMondayandreiterated

theimportanceofInspectPAC.MikeCrowjumpedinand

askedtheattendeesaboutdonatingtotheirowncause-

representationonCapitolHillforallhomeinspectors.We

alsoheldadrawingforafreefullconferenceto

InspectionWorld2017inLasVegas.DanLindemanofTri-

StatePropertyInspectionsinCleveland,TN,wonthe

conferencepackage.Itwastrulyagreat,albeitcold

(temperature-wise)eventandMikeandhisteamcreateda

funthemethisyearbasedonGhostbusters-"IAin'tAfraid

ofNoGrowth".Itwasagoodevent.Wesawlotsofpeople,

signedupsomenewmembersandgaveawaysomecool

swag.WeevenheardallaboutRandy'spassionfor

motorcyclesandateourlastmealatStroker'sDallas.