Post on 21-Jan-2015
description
Urban Mobility InnovationsSpeakers Tony Kim
Senior Manager, Public Sector–Asia Pacific,Internet Business Solutions Group, Cisco
Bas BoorsmaDirector, Internet Business Solutions Group, Cisco
Dr Hyuk Je KwonGeneral Manager, Busan Metropolitan Corporation
Present Changing Future
Human-Oriented Space
Balance of Supply and Demand
Public-Private Partnership, Wireless/Ubiquitous infrastructure
Managing Carbon Footprints
Open, Architecture Service Platform
Citizen-centric multi-channel information service
Vehicle-Oriented Space
Supply (Capacity) based
Government driven, wired infrastructure
Managing Traffic and Congestion
Dedicated infrastructure
Provider-centric, limited information service
Smart Urban Mobility Trends
1/15
Smart Connected Urban Mobility
Smart Traffic Control
• Location, Time, and Distance based dynamic tax and road pricing
• Traffic flow tracking and Location-based services
Carbon Footprint Mgmt
Smart Transport Demand Mgmt
Eco-Transport Modes
• Personal mobility carbon footprint management
• Mobile AR Features for rapidly increasing smart phones
• Eco-friendly new transport means: E-bikes, BRT, Bus-only lane, PRT, LRT
• Increase the share of public transportation up to 75%
• Green mobility by smart work centers at connected transportation hubs
• Effective reduction of traffic volumes to and forth city centers
Green Routes by PTA
Smart HubSmart Community Centers
Citizen Engagement (EcoMap)
Travel substitutes
Healthy and Low Carbon
Dynamic time/distance based tax and charging
Traffic flow and Location track
City-wide Smart Work Program
New Eco-Transport Modes
Smart + ConnectedUrban Mobility
2/15
Smart Connected Urban Mobility
Basic Element of Clean and Healthy City
13.7% 5.42% 16.0%
Traffic Volume
Reduction
AvgTraffic Speed
Carbon Reduction
23.9% 24.6% 18.0%
Projected Benefits example
Smart Traffic Control
Carbon Footprint Mgmt
Smart Transport Demand Management
Eco-Transport Modes
3.68% 1.81% 5.0%
3/15
On-going Change Drivers
Internet & Green Life Fusion
Enterprise City as a Smart Urban Service Provider
Green of IT -> Green by IT
Core of Green Growth
Industrialization of Urban Services for Green Life Revolution
Mobile Ultra (10G) Broadband Info Highway by 2012
Lessons learned from Digital City Development –“Profitable Business Model for Sustainable Urban Services Operation”
Freemium-based Smart Connected Urban Services Platform
Source: Internet Economy and Green Growth, Korea Communication Committee, 2010.3
Digital convergence andSmart Phones
Explosion of Smart Phones Users
Anytime and Anywhere Mobile Urban Services
80% of Ultra Broadband Users will be Smart Phone Users by 2013
4/15
Freemium Personal Life Assistant –Busan Green u-City Service Model
In-Home, In-City Displays
Desktop and Laptop
Smart Phones IP TV / Touch Screens
City-wide FreemiumSmart Connected Urban ServicesBusan Personal Green Life Assistant
Energy & Carbon Dashboard
Green u-City Government Cloud (Video-enabled Public Services)
Public Safety & Security
Legacy Busan SystemsPersonal Work
AssistantPersonal Energy
Assistant
Personal TravelAssistant
Personal EducationAssistant
E-Gov ITS
Port/Logistics Mobile Busan
BuildingsTransport Facilities Hospitals Academias
Freemium Service Platform
City Operation KPIs
Next Gen BroadbandGenerational broadband approaches through to high bandwidth visual networking
Personal Health Assistant
Personal LogisticsAssistant
CRP (City Resources Planning) Systems
5/15
Smart Info ServicesReal-time translation
Intelligent Parking ControlSmart Road PricingGreen routes enabler
Fixed / Mobile ConvergenceTwo-way Video Communication
Personalized ServicesSmart Transit Stations
Busan PTA + Green u-BikeSmart Parking & EcoPass
Smart Green Urban Mobility
6/15
Green u-Bike – Overview
An Eco-friendly transportation mode
supporting short-distance transit,
commuting, and leisure activities by
using Smart Phone applications.
Allows bike riders to climb up hills with
ease supported by Green Wheel.
7/15
Green RouteGreenWheel
Smart Station
Calorie &CarbonMgmt
MobileStation
Mobile ARTour
Green u-Bike – Key Features
8/15
Green u-Bike and Smart Mobile Station
9/15
PTA Concept
Green U-Bike
PTA (Personal Travel Assistant) is made to offer better green environment to all of us through U-Bike and Green U-Service.
Real-timeGreen Route
BikeNavigation
Personal Travel Planning & Reservation
Mobile AR Tour
Personal Carbon Footprints Management
Main Goal of PTA
Livable Green Environment through eco-friendly low
carbon surroundings
Providing new eco-friendly transportations Providing Optimal Routing Information with the combination of walking, bicycles, public transportation and driving Providing customized travel and traffic information based on personal preferences
LivableGreen EnvironmentGreen U-Service
Green Route AR Tour(Augmented Reality)
PTA Green Route
Green Route
Start
End
ShortestDistance
Providing various routing information based on different types of transportations
Low Cost
Green RouteVia
PTA Green Route
PTA Green Route
Start
EndCost▲ Carbon▲ Time▼ShortestDistance Cost▼ Carbon▼ Time▲Low Cost Cost▼ Carbon▼ Time▼Green Route
Via
Providing various routing information based on different types of transportations
Green Route AR Tour(Augmented Reality)
PTA AR Tour
AR Tour
Providing various location information on city maps using electronic maps and AR technology
09 KT Seo-myeon Office
03 Adidas(Gu-po)
09 KT Yang-jeong Office
09 STARBUCKS
09 Yang-jeong Community Centre
07 Busan Gallery
PTA AR Tour
09 KT Seo-myeon Office
03 Adidas(Gu-po
09 KT Seo-myeon Office 07 Busan Gallery
01 Busan Bridge
09 Yang-jeong Community Centre
09 STARBUCKS
PTA AR Tour
Providing various location information on city maps using electronic maps and AR technology
01 Busan Bridge
PTA Alert Message
Minimizing disaster damages through real-time disaster alerting function
Disaster Alerts
09 KT Seo-myeon Office
03 Adidas(Gu-po
09 KT Seo-myeon Office 07 Busan Gallery
09 Yang-jeong Community Centre
09 STARBUCKS
Alert! Earthquake and Tsunami hit Busan, Haeundae at 11a.m. Please, evacuate to safe places!
Busan Haeundae-gu U-jae
PTA Alert Message
Minimizing disaster damages through real-time disaster alerting function
Alert! Earthquake and Tsunami hit Busan, Haeundae at 11a.m. Please, evacuate to safe places!
PTA delivers various types of instantaneous messages, such as announcements, city news, disaster alerts, other notices to the public.
City Disaster Prevention System
The Public
PTA Alert Message
Announcements City News Disaster Alerts Notices
PTA(Personal Travel Assistant)
Prompt Message Delivery
Smart Work Center Concept
21/15
www.w-smartwork.nl
22/15
www.w-smartwork.nl23/15
24/15
25/15
Invitation to the 17th ITS World Congress, Busan 2010
26/15
Overview of Congress
Theme : Ubiquitous Society with ITS ( Low Carbon Green Growth )
Events : Opening/Closing ceremony, Sessions, Exhibition, Technical
Tour Showcase and other cultural events
Participation : 80 countries, 30,000 expected visitors, 1,000 booths,
1,000 papers
Hosts :
Partners :
Congress Concept
The integrated Goal “Safe, Convenient and Green Mobility” aims at enhancing the current ITS towards the more advanced ITS. This goal can be achieved through three strategies – Ubiquity, Transparency and Trustabilty in 17th ITS World Congress, Busan in 2010.
Paper & Plenary Session
Paper Topics
A. Policy and Decision-making
B. Research, Design, and
Services
C. Global Concerns and
Interests
D. Others
Plenary 1.
“Integrated Goal for ITS Paradigm
Shift - Safe, Convenient and Green
Mobility”
Plenary 2.
“Strategies for Ubiquitous Society
with ITS - Ubiquity, Transparency,
Trustability”
Plenary Session