CONNECTING & ENGAGING: HOW CITIES CAN MAKE THE MOST OF SOCIAL MEDIA

Linda Cheung Co-founder

CubeSocial & HonestyBoxx

UNIVERSITY2013.URBACT.EU/WELCOMEHello!Delighted to be invited to join you in Dublin, and very much looking forward to meeting IRL – for those who haven’t seen this via Twitter’s 140 character restriction, that’s “in real life” If you’re hesitant or cynical about social media, please know that when I was about to leave the corporate world for start-up I had a dozen connections in LinkedIn and had never used Facebook or Twitter. Who would have thought – from Facebook novice, to social media CEO? I love your slogan “Connecting cities, Building successes” and your focus on collaboration and community. Social media is all about joining the dots, to find and engage with contacts and conversations of relevance. There’s great congruence between what URBACT does and what social media can do. I’m looking forward to exploring how to make more of the opportunity with you. For those who already use Twitter, I’m @LindaCheungUK and the Summer University hashtag is #URBACT2013 – tweet soon?!

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CHANGE IS CONSTANT

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OLD RULES, NEW TOOLS

Business is about relationships

Social Media accelerates the know–like–trust–buy–advocate cycle

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LINKEDIN: VIRTUAL SHOP FRONT

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TWITTER: VIRTUAL COCKTAIL PARTY

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FACEBOOK: VIRTUAL HOUSE PARTY

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PROFESSIONAL SOCIAL NETWORKS

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• 200m users in over 200 countries (January 2013)

• Leading professional social network

• 12m users (June 2012 – Xing announced 10m users in September 2010)

• Has studiously avoided a face-off with LinkedIn / abandoned it’s international growth strategy

• Focusing on core market (Germany, Austria, Switzerland) and Asia via local acquisitions

• 50m users in eight languages (January 2013)

• Operating a “multi-local” strategy

• Appears to be losing ground to LinkedIn in its home market of France

• The leading professional network in China

• Second in India (behind LinkedIn)

LINKEDIN AND VIADEO GROWTH

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#1: Make the most of your virtual shop front - provide links to website, blog and Twitter, and claim your public profile as own by customising the URL to http://linkedin.com/in/yourfullname

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#2: Use social media to research - time can be saved and conversations more relevant when you know areas of interest and mutual connections

#3: Consider how others will view your profiles - would your profiles encourage someone you want to connect with to approach you?

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#4: Don’t delegate social media to junior members of staff - if you wouldn’t send them to a corporate drinks reception in real life don’t send them to the virtual one

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#5: Find out where your contacts hang out online to determine which platforms to invest in - speak where they want to listen

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Any questions?help@cubesocial.com