Upgrading a WP SiteWITH AN SEO AGENCY

By Marc A. Gallo, Mind The Gap@mindthegap

GoalsCreate a User Friendly, Google Compliant website

Establish an Internet Presence for select Industry Keywords

Develop a new Sales and Marketing Channel within six months

StrategyUse a Prebuilt WP theme

Perform Keyword Analysis & Optimize Site accordingly

Establish Backlinks

Create a Social Media campaign including Blogging

wemindthegap.com

Blog, Facebook,

Twitter, YouTube…

Infographics

Scholarship Program

ExecutionPerform an SEO Site Audit

Create & promote Infographics

Launch Scholarship Program

Create Blogs about our clients, talent and services with Focus on Keywords

Site Audit Report Infographic

Scholarship Program Blog Post

PAGE 1RESULTS!

On Hold Messaging:Positions 6, 9 & 10

In Store Music & Messaging: Position 5

Auto Attendant Recordings: Position 9

Final Results:

ACCOMPLISHED

A User & Google Friendly Site

A Notable Internet Presence

FAILED

Generating Any New Sales

1Lead

0Sales

My Shit List

MIND their work in quality & quantity!

Site Audit report is ONLY needed when modifying a site, not when building a new one

Infographics are great for content but did NOT generate many backlinks

If required, make that “WTF” phone call

Scholarship Program created a lot of backlinks but TOO MANY entries

DON’T let them write your blogs unless they understand your industry

ANALYZE what type of traffic you’re generating…go to Google Analytics

Develop a rapport with the SEO manager, NOT the owner/salesperson

DON’T sign a long term contract…3 months maximum with a 30 day termination notice