UP TO THE SKY LAUNCHING A NEW PRODUCT

is proud to announce…

ARE YOU READY TO pARTY?

Farhad Alessandro Mohammadi

PART 1

WHAT DOES LAUNCHING A NEW PRODUCT mean ?

The introduction of a new product is like a shock for recipients . We should take into consideration that changes are usually perceived as concerning. So, it's suggested to introduce any change naturally, as it was the SIMPLEST, MOST NATURAL AND MOST COHERENT evolution of the product it self.

WHAT DOES LAUNCHING A NEW PRODUCT mean ?

Which are the steps to follow?

How could we prepare the ground?

THE NEW PRODUCT LAUNCH & THE THREE STEPS

Step 0 – The Structure

Step 1 – Teasing

Step 2 – Launch – the actual product distribution

Step 3 – Post-Launch – Keep up the good work

Step 0 – The Structure

A great product must be:

● concrete ● well communicated ● appealing ● saleable ● lasting

May this chart be at your disposal

Substance

Your product/service must:

● Be Different (in a useful way)

● Be innovative

● Catch the attention

Communication

Your message has to:

● reach the target

● be clear and simple

● go straight to the point

Appeal

● need or desire. Be unique

● competitive advantage. Be the best

● security. Be reliable

● weaknesses: accept you cannot win all the battles

Saleable

Your product/service must

● be easily found

● have a good rate price/opportunity (is it worth the hassle?)

● be in the right place at the right time

Lasting

To keep your costumers you have to

● honor your commitments

● be coherent with the path you opted for

● take the long view

Teasing: provoke, bother and torment. It's the play and courting phase.

Nothing ventured,nothing gained.

These campaigns are intended to catch the attention and the curiosity of the audience, without a clear message in it.

Phase 1 - Teasing

Stimulate curiosity

Give hints

Reveal some news and disclose the backstage

Build an élite of first followers: they'll be your promoters

Phase 1 - Teasing

LUM University, Bari, Italy:

Cloverfield

Samsung Galaxy S4

Teasing examples

CONTACTFarAhead ConsultingVia Po,52 Torino011 196 664 59

alessandro@farahead.eu

http://www.linkedin.com/in/farhadalessandromohammadi

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